WPR大众T6上市发布会方案.pptx
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1、All rights are reserved by WPR,Page 2,2016.03.14,66年时光铸造的传奇系列车型,66 years of time create a legendary Car Model, 最新一代“大众T6”即将开启中国首发!The Brand-New Volkswagen T6 is launching in China!,All rights are reserved by WPR,Page 3,2016.03.14,=,All rights are reserved by WPR,Page 4,2016.03.14,陆,路,顺,T系车型的新大陆,展示T6
2、的最佳舞台,对未来的美好愿景,The new continent of T-Series,The best stage of showing T6,The great invision for future,All rights are reserved by WPR,Page 5,中国-T系车型的新大陆China-The NEW CONTINENT of T-Series 大众T6发布是真正意义上的T系新车中国首发。The launch of Volkswagen T6 is the real sense of the T-series first publish in China.,201
3、6.03.14,All rights are reserved by WPR,Page 6,找到一条路,成为展示大众T6的最佳舞台Find a Route, to become the best stage of presenting Volkswagen T6. 不仅要契合主题,更要能展现T系多功能属性和价值。Not only matches the theme, but also shows the multi-fuction and Value of T-Series.,2016.03.14,All rights are reserved by WPR,Page 7,六六大顺-寓意T6在
4、中国市场的成功SIX is Lucky - implicating the success of T6 in Chinese Market,2016.03.14,All rights are reserved by WPR,Page 8,2016.03.14,KV Design,All rights are reserved by WPR,Page 9,2016.03.14,KV Design(Option),All rights are reserved by WPR,Page 10,2016.03.14,ICON Design,All rights are reserved by WPR,
5、Page 11,2016.03.14,视觉应用,翻译,All rights are reserved by WPR,Page 12,2016.03.14,视觉应用,翻译,All rights are reserved by WPR,Page 13,2016.03.14,视觉应用,翻译,All rights are reserved by WPR,Page 14,发布规划,2016.03.14,翻译,All rights are reserved by WPR,Page 15,草原天路 Grassland Road,2016.03.14,中国的66号公路Route66 in China,All
6、rights are reserved by WPR,Page 16,人文与自然景观交织,映衬T系深厚积淀The interlacing of Natural and Cultural Landscape reflect the deep accumulation of T-Series.,2016.03.14,All rights are reserved by WPR,Page 17,2016.03.14,从山地到平原,多样路况展示T6多功能属性From mountains to plain, various road conditions show multiple properties
7、 of T6.,All rights are reserved by WPR,Page 18,2016.03.14,专属定制景观,诠释豪华商务理念Tailor-made landscape explains the idea of luxury business.,All rights are reserved by WPR,Page 19,2016.03.14,Space Planning,Main Venue,Exhibition Zoon,停车区,序厅及主会场空间均以“6”为设计主体,细节上大量运用六边形,凸显活动主题。,All rights are reserved by WPR,Pa
8、ge 20,2016.03.14,序厅-入口设计,六边形进场口,符合活动主题;6级台阶寓意活动“顺”利开启。,翻译,翻译,All rights are reserved by WPR,Page 21,2016.03.14,序厅-空间规划,序厅空间设置有:签到接待、T系经典回顾、T1造景、T6空间体验、休息区、主会场入口。,翻译,翻译,All rights are reserved by WPR,Page 22,2016.03.14,序厅-签到区,翻译,All rights are reserved by WPR,Page 23,2016.03.14,序厅-T系回顾,翻译,All rights
9、are reserved by WPR,Page 24,2016.03.14,序厅-T型车系模型,翻译,All rights are reserved by WPR,Page 25,2016.03.14,序厅-T系车模,通过T1及周边布景搭配,营造上世纪50年代场景,配合接待女郎,唤醒T系年代记忆,重温经典。,翻译,翻译,All rights are reserved by WPR,Page 26,2016.03.14,序厅-年代女郎,邀请符合当时审美的外籍模特,搭配当时代表服饰、配饰,在接待、引导到场嘉宾时,与嘉宾合影、递上咖啡等互动。,All rights are reserved by
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