商超零售卖场百货门店运营管理 沃尔玛 基础领导艺术培训课 Leadership Lesson12-Environment.doc

Store of Learning第十二课培训店领导艺术阅读练习“If we all work together at the stores, at home and in communities, we know we can help provide a clean, safe, beautiful environment for our children and our childrens children.如果我们在商场，在家里，在社区共同努力的话，我们知道我们可以帮助为我们的陔子和我们的陔子提供一个干净、安全、美丽的环境。 David Glass大卫 格拉斯LEADERSHIP LESSON领导艺术课程Our Commitment to the Environment我们对环境的义务At Wal-Mart we know we have responsibilities that go beyond the normal process of selling goods. When a community allows us to do business in their town, we have an obligation to add to that community in a useful way. Concern for our environment is a major issue on the minds of the people who shop in our stores. Because Wal-Mart shares their concern, our Company has made a commitment to do everything we can to1 make a meaningful and responsible contribution toward protecting our air, land, and water.在沃尔玛，我们认为我们有责任比通常的商品销售过程走得更远。当一个社区允许我们在他们的城镇做生意时，我们对这个社区有一种附加地有益地义务，关心我们的环境是在我们商场中购物的人们心中主要的问题。因为沃尔玛分享他们所关心的，我们的公司做了如下的宣言：我们将尽一切努力来为保护我们的空气，土地和水资源做有意义和负责任的贡献。As a first step, Wal-Mart challenged manufacturing partners to improve their products and packaging, making them better for the environment. Today, when any Vendor comes to visit the Home Office, they see a large display in our lobby stating our commitment to the environment and challenging them to produce environmentally friendly products.做为第一步，沃尔玛挑战其生产伙伴来提高他们的产品和包装，使它们更有益于环境。今天，当任何供应商走进我们的总部，他们会在接待室发现一张大标示牌写着我们对环境的宣言以及挑战他们生产出更环保的友好商品。Another effort implemented by our Company offers Customers and Associates the opportunity to prove their commitment to the environment by taking used automotive batteries to their local Wal-Mart store for proper disposal. Since extremely small amounts of oil can ruin pure water supplies, Wal-Mart Auto Centers have also begun a motor oil recycling program for Customers.我们公司实行的另一项努力是为我们的顾客和员工提供了一个通过他们当地的沃尔玛商场来妥善处理用完的汽车电池来实践他们对环境的宣言的机会。因为极少量的油污都可能污染水资源，沃尔玛汽车中心也己开始向顾客推行一种机油再生计划。As Associates, each one of us in each of the communities in which we live must be responsible for maintaining the unique environment of our individual communities.作为一名员工，我们每一个在我们生活的每个社区都必须为保持我们独一无二的特别地社区环境而负责。 Our Company challenges you to find out what you can do in your community, like recycling bags and the Adopt-A-Highway program.我们公司挑战你去发现你能在你的社区中做什么，如再生胶袋和搭顺风车计划。 Wal-Mart Green Guides are your resource for information on environmental matters.沃尔玛绿色指导是你的环保事件的信息资源。 Your experiences, questions, and ideas are an important part of the programs success.你的风险、问题和想法是这个计划成功的非常重要的一部分。Community Involvement融入社区It is extremely important that you are sensitive to what the key issues are in your community. Be a leader! Get involved! Make it happen! Sam built our Company on this philosophy and these are some of the reasons we are successful today.你感觉得到在你的社区里什么是关键点这是非常重要的。成为一名领导者！融入其中！让他发生！山姆在这一哲学上建立了我们的公司，这也是我们今天成功的一些理由。Wal-Marts commitment to the communities in which we do business is shown in many ways. These programs have been a huge success and our Companys commitment to these programs helps to support a positive image in the community.沃尔玛对所在社区的承诺就是以各种方式展现。这些项目，己获巨大成功，公司对这些项目的承诺，有助于支持到我们在社区里一个正确的形象。Grand Opening Contributions开张贡献This program is meant to introduce our outgoing philosophy of giving back to the community.这一项目意味着介绍我们回馈社会的经营 哲学。 New locations, opening for the first time, will give $1,000 to their local United Way.新的地点，第一张开张将给1000美元当地的高速公路。 Pre-opening community involvement fund raising projects that meet matching grant guidelines are eligible for matching funds. These funds are presented at grand opening ceremonies to representatives of these organizations.即将开发符合相适的许可条款的社会融汇基金提高计划就是合适的相配基金，这些基我用于开幕仪式上来展现这些组织。Re-Grand Opening Contributions重开张贡献 Relocating facilities will give $500.00 to their local United Way.重新驻扎的便利将会给500美元给地方的高速公路。 Re-opening community involvement fund raising projects that meet matching grant guidelines are eligible for matching funds. These funds should also be presented at re-grand opening ceremonies to representatives of the organizations.符合相适许可条款重开张社会融汇基金提高计划是可选的相配基金。这些基金同样将在重开张仪式上用于这些组织的展现上。Emergency Relief紧急救济The Wal-Mart Foundation does make contributions to the Red Cross or similar organizations for natural disasters. Eligible situations are flooded towns, areas hit by tornado or hurricane. This funding is meant to help get the community back on its feet.As an example of Wal-Marts effort to help in disaster relief, consider what was done on August 24, 1992, when Hurricane Andrew devastated areas of Florida and Louisiana that were home to many Wal-Mart Associates and Customers. Wal-Mart people leaped in to provide essentials such as drinking water, food and many types of merchandise. Wal-Mart coordinated with Vendors to send truckloads of generators, chain saws, charcoal, lanterns, baby formula, sleeping bags, coolers and other critical supplies that residents needed to get back on their feet.沃尔玛基金捐献给红十字会或相似的自然灾害组织，适用的情况有洪水泛滥，龙卷风袭击，这些基金意味着帮助社会重新恢复秩序，沃尔玛帮助灾难救济影响的一个例子：1992年8月24日，飓风“安祖”摧毁了佛罗里达和路易斯安娜地区，许多沃尔玛员工和顾客都住在那里。沃尔玛人都积极地提供基本物资，像饮用水、粮食和许多类型的商品，沃尔玛联合供应商送去了整卡车的发电机、电居、炭、灯、婴儿尿片、睡袋、冷却器和其它居民需要自救的重要物资。Industrial Development Program工业发展计划This is a direct grant that may be applied for by a non-profit organization in a community that is working to create new jobs. We strongly believe that we cannot prosper unless our communities prosper.这是一个直接的承诺，可以申请到一个社区里的非营利组织，这个社区还不断地创造新的职位，我们坚信，只有我们社区发展了我们才能得到发展。Industrial Development is a program created with the intent of enhancing community growth and development through job creation and industrial recruiting. By getting involved locally and supporting development, Wal-Mart helps to strengthen the economic base of our communities. When business and industry comes to town, or existing ones expand, this creates new jobs for the residents in the community.工作发展是一个计划，这个计划的目的基于提升和发展社区的力量，是适过创造工作需求和工业需求来完成的，通过本地化发展和支持性发展，沃尔玛加强了我们社区基础力量，当业务发展到市镇中心或存在扩张的时候，这就会给我们这个社区提供更多的职位。Most favorable consideration is for programs which will directly enhance the creation of primary jobs in the community.最重要的考虑因素，就是这个计划可以直接增加社区里的最主要的职位而要。This program is another way Wal-Mart Stores Inc. is committed to serving our local communities; by allocating over $2 million in industrial funding annually, to attract new industry to its trade territory.这个计划另外一方面，是沃尔玛有限公司受委授为我们本地社区服务，通过每年分配二百 美元的化工业基金方面，而便新工业朝他的领域发展。Store of Learning- Confidential -七月, 22 Training, HRPage 8 of 8Store of Learning第十二课培训店领导艺术议题“Our relentless efforts to improve our business have always been tied to trying to make things better for the folks who live and work in our communities.”我们的不懈努力地发展业务己与为我们社区的人们做更好的做紧的联系在了一起。Sam Walton¾山姆，沃尔顿Small Town America Partnership山姆沃尔顿的美国合作Wal-Marts roots are deeply embedded in Americas small Midwestern communities because this is where Wal-Mart has its beginning. Even though Wal-Mart is doing business throughout the world, our relationship with local towns and cities is more important today than ever. There are some very basic questions Wal-Mart asks before opening a store in a new town:沃尔玛己深深值根于美国中西部的小镇，国灰他从那里开始，即使是现在沃尔玛己在是人开展业务，但我们与当地小镇和城镇的关系反而比以前更加重要，以下有几个沃尔玛在小镇开店前要问的几个非常基本的问题： Will the community honestly be better off with a new Wal-Mart store within its trading area?在沃尔玛的贸易领域等，这个社区没有一个新的沃尔玛商店会不会更好。 Will we make a contribution to that communitys economic well-being, quality of life, and the future of its residents?我们能不能为社会的经济，人们的生活质量及未来做出贡献。 Will we be a good neighbor and partner to the people who live there?我们是不是住在那里我们的好领导和好帮手。Sam Walton himself stated in no uncertain terms that Wal-Mart would never, under any circumstance, go into a community if he thought it might cause harm to the fabric of that area. Wal-Mart has always made it a practice to fill as many of its positions as possible from the area surrounding each facility with the hope that Wal-Mart Associates can remain, grow, and prosper near their home. Each Wal-Mart Store truly is tied to the community it serves. We live here. Our Customers live here.山姆。沃尔顿自己在一定期间陈述过，沃尔玛在任何情况下，如果由于沃尔玛的进入有害于这个社会的结果，沃尔玛都不会进入。沃尔玛总是做着一个实践，就是在沃尔玛的员工可以保持、发展、繁荣的希望便利之处，且在他们家附近，尽可的位置去开店。每一家沃尔玛商场尽可能在这所服务的社区，我们住的位置及顾客住的地方。As a Company we have a very real stake in the improvement of life in the neighborhoods where we live and work. Many studies have been done to evaluate the effect that large discounters have had on small town America.作为一家公司，在我们居住和工作的社区在生活的提高方面，我们有一个非常现实的利害关系。在美国的小城镇，许多评估折扣的影响的研究己进行。A study completed in 1991 and conducted by the University of Missouris College of Business and Public Affairs found that the economies of rural markets with a Wal-Mart significantly outperformed those of rural markets without a Wal-Mart.在1991年由密苏里大学商务及公共关系学院指导和完成的研究发现在有沃尔玛的乡镇市场经济比没有的要有重要的业绩。Kenneth Stone, a professor of economics at Iowa State University, found that Wal-Marts presence in small Iowa towns resulted in a new increase of $7 million in sales for all merchants.KENNETH STONE一名爱荷华州大学的经济学教授，他发现沃尔玛在小城爱荷华存的结果，引起本城的所有商人的销售额新增加7百万美元。When Wal-Mart opens in a community, it becomes a part of that community. The communitys future is our future.当沃尔玛在一个社区开业时，这就成为这个社区的一部分，社区的未来就是我们的未来。LESSON12 QUESTIONS第12课问题Ideal responses to these questions would display the Trainee's sense of commitment to the environment. It would also display the Trainees ability to explore for more ways to serve our community.理想的回答这些问题将展现受训者对于我们对环境的承诺的理解。同时也将展示学员寻求其他服务社区的方式的能力。· Why is it important to Wal-Mart to commit to the environment protection?为什么对于沃尔玛来说承诺保护环境非常重要？· List some effective ways to protect and improve our environment.列出一些保护和改善我们的环境的有效方式。Store of Learning第十二课培训店富甲美国习题集资源· 山姆·沃尔顿富甲美国第18章1. 山姆认为日本人在哪方面的观点是对的？答案：如果管理层得到的工资较多而员工却所得较少，在这种一边倒的情况下，你是无法建立起团队精神的。 2. 山姆认为象沃尔玛这样的成功企业应该怎样做？ 答案： 应该给那些每天在第一线接待顾客的员工越来越多的决策权。3. 山姆认为美国的管理层应该怎样做才能让员工觉得大家是在齐心协力？答案：应该停止支付管理层一年3至4万美元的高薪，也不应该让他们坐着高级轿车和飞机四处旅行，让人觉得他们高人一等。4. 人们经常问山姆哪两个问题？ 答案：1)在这个时代，象沃尔玛那样的传奇故事还有可能发生吗？ 2)假如现在山姆拥有与50年前一样的精力和干劲而再次从头开始，他会干什么 5. 山姆现在会做哪种生意？答案：推销一些东西。“也许从事专卖生意，也许推销和计算机相关的产品，或许开办类似加普商店这样的事业，甚至是健身商店。”