WPR大众T6上市发布会方案.pptx

All rights are reserved by WPR,Page 2,2016.03.14,66年时光铸造的传奇系列车型，66 years of time create a legendary Car Model, 最新一代“大众T6”即将开启中国首发！The Brand-New "Volkswagen T6" is launching in China!,All rights are reserved by WPR,Page 3,2016.03.14,=,All rights are reserved by WPR,Page 4,2016.03.14,陆,路,顺,T系车型的新大陆,展示T6的最佳舞台,对未来的美好愿景,The new continent of T-Series,The best stage of showing T6,The great invision for future,All rights are reserved by WPR,Page 5,中国-T系车型的新大陆China-The NEW CONTINENT of T-Series 大众T6发布是真正意义上的T系新车中国首发。The launch of Volkswagen T6 is the real sense of the T-series first publish in China.,2016.03.14,All rights are reserved by WPR,Page 6,找到一条路，成为展示大众T6的最佳舞台Find a Route, to become the best stage of presenting Volkswagen T6. 不仅要契合主题，更要能展现T系多功能属性和价值。Not only matches the theme, but also shows the multi-fuction and Value of T-Series.,2016.03.14,All rights are reserved by WPR,Page 7,六六大顺-寓意T6在中国市场的成功SIX is Lucky - implicating the success of T6 in Chinese Market,2016.03.14,All rights are reserved by WPR,Page 8,2016.03.14,KV Design,All rights are reserved by WPR,Page 9,2016.03.14,KV Design（Option）,All rights are reserved by WPR,Page 10,2016.03.14,ICON Design,All rights are reserved by WPR,Page 11,2016.03.14,视觉应用,翻译,All rights are reserved by WPR,Page 12,2016.03.14,视觉应用,翻译,All rights are reserved by WPR,Page 13,2016.03.14,视觉应用,翻译,All rights are reserved by WPR,Page 14,发布规划,2016.03.14,翻译,All rights are reserved by WPR,Page 15,草原天路 Grassland Road,2016.03.14,中国的66号公路Route66 in China,All rights are reserved by WPR,Page 16,人文与自然景观交织，映衬T系深厚积淀The interlacing of Natural and Cultural Landscape reflect the deep accumulation of T-Series.,2016.03.14,All rights are reserved by WPR,Page 17,2016.03.14,从山地到平原，多样路况展示T6多功能属性From mountains to plain, various road conditions show multiple properties of T6.,All rights are reserved by WPR,Page 18,2016.03.14,专属定制景观，诠释豪华商务理念Tailor-made landscape explains the idea of luxury business.,All rights are reserved by WPR,Page 19,2016.03.14,Space Planning,Main Venue,Exhibition Zoon,停车区,序厅及主会场空间均以“6”为设计主体，细节上大量运用六边形，凸显活动主题。,All rights are reserved by WPR,Page 20,2016.03.14,序厅-入口设计,六边形进场口，符合活动主题；6级台阶寓意活动“顺”利开启。,翻译,翻译,All rights are reserved by WPR,Page 21,2016.03.14,序厅-空间规划,序厅空间设置有：签到接待、T系经典回顾、T1造景、T6空间体验、休息区、主会场入口。,翻译,翻译,All rights are reserved by WPR,Page 22,2016.03.14,序厅-签到区,翻译,All rights are reserved by WPR,Page 23,2016.03.14,序厅-T系回顾,翻译,All rights are reserved by WPR,Page 24,2016.03.14,序厅-T型车系模型,翻译,All rights are reserved by WPR,Page 25,2016.03.14,序厅-T系车模,通过T1及周边布景搭配，营造上世纪50年代场景，配合接待女郎，唤醒T系年代记忆，重温经典。,翻译,翻译,All rights are reserved by WPR,Page 26,2016.03.14,序厅-年代女郎,邀请符合当时审美的外籍模特，搭配当时代表服饰、配饰，在接待、引导到场嘉宾时，与嘉宾合影、递上咖啡等互动。,All rights are reserved by WPR,Page 27,2016.03.14,序厅-T6空间体验,地贴方式呈现T6整车空间，会谈模式的后排座椅安排，让到场嘉宾体验豪华商务理念。,翻译,翻译,All rights are reserved by WPR,Page 28,2016.03.14,序厅-休息区,翻译,All rights are reserved by WPR,Page 29,2016.03.14,主会场入口-1,翻译,All rights are reserved by WPR,Page 30,2016.03.14,主会场入口-2,翻译,All rights are reserved by WPR,Page 31,2016.03.14,主会场,翻译,All rights are reserved by WPR,Page 32,2016.03.14,主舞台,翻译,All rights are reserved by WPR,Page 33,2016.03.14,发布会流程,19:00-19:30 签到、体验19:30-19:40 Opening Show19:40-19:45 MC Opening19:45-19:50 Leader Speech 19:50-19:55 TVC Premier19:55-20:00 Car Show20:00-20:10 KOL Show20:10-20:20 Model Analysis20:20-20:30 Performance20:30-20:35 Price Anouncement20:35-20:40 Group photo,翻译,翻译,All rights are reserved by WPR,Page 34,2016.03.14,Open Show,经典的足迹暗场开始，1名舞者降落在主屏，脚步踏出T1的辉煌故事，随着舞者不断增加，主屏上演绎出历代T系车型，最终6名舞者在主屏组合出“6”的造型，开启“T6”发布会。,翻译,All rights are reserved by WPR,Page 35,2016.03.14,开场表演-示意视频,翻译,All rights are reserved by WPR,Page 36,2016.03.14,主持人推荐-1,季小军中央电视台双语主持人先后主持环球瞭望央视新闻今日中国等栏目，并多次主持重大事件直播，如首届博鳌亚洲论坛开幕式、神州5号飞船返回直播等。大方得体、气质儒雅、大型活动现场主持经验丰富。,翻译,All rights are reserved by WPR,Page 37,2016.03.14,主持人推荐-2,陈伟鸿中央电视台主持人著名访谈类节目对话主持人，先后主持今日观察CCTV经济生活大调查等栏目，曾获得品牌中国年度十大人物奖。主持风格，庄重中不乏亲和力，尤其擅长人物访谈、对话。,翻译,All rights are reserved by WPR,Page 38,2016.03.14,Leader Speech,All rights are reserved by WPR,Page 39,2016.03.14,行车秀-线路示意,入场线路,退场线路,翻译,翻译,All rights are reserved by WPR,Page 40,2016.03.14,KOL推荐-1,四万（许群）中国著名汽车媒体人早年留学德国，归国从事媒体工作，从名车志、Target、Ramp，以及最近的四万说车，他成为众多汽车媒体主编中最“另类”的一个，凭着对车发自内心的爱，他不仅倾力推广汽车文化，更是成为老式汽车中国巡礼的发起人与组织者之一。,翻译,All rights are reserved by WPR,Page 41,2016.03.14,KOL推荐-2,六六华裔女作家、著名编剧 2003年以小说王贵与安娜蜚声海内外网坛，被看作继张爱玲、虹影之后的第三代海外华裔女作家的代表。著名作品包括都市家庭题材双面胶蜗居宝贝等。,翻译,All rights are reserved by WPR,Page 42,2016.03.14,Model Analysis,All rights are reserved by WPR,Page 43,2016.03.14,表演嘉宾推荐-1,。,乔建请添加danna liang相关信息,翻译,All rights are reserved by WPR,Page 44,2016.03.14,表演嘉宾推荐-2,袁娅维青年女歌手 2012年参加中国好声音，以独特的中国民乐结合POP/R&B风格获得巨大人气， 2015年2月凭借专辑T.I.A.分别获得第十届劲歌王杰出青年歌手奖、最佳舞台演绎奖。在近期上海卫视中国之星的表现极具国际化水准。,翻译,All rights are reserved by WPR,Page 45,2016.03.14,Price Anouncement,All rights are reserved by WPR,Page 46,试驾规划,2016.03.14,翻译,All rights are reserved by WPR,Page 47,2016.03.14,日程安排,事业部,翻译,All rights are reserved by WPR,Page 48,2016.03.14,线路规划,事业部,翻译,All rights are reserved by WPR,Page 49,2016.03.14,午餐安排-空间规划,取餐区,就餐区,就餐区,就餐区,就餐区,就餐区,互动区,翻译,翻译,All rights are reserved by WPR,Page 50,2016.03.14,午餐安排-效果示意,翻译,All rights are reserved by WPR,Page 51,2016.03.14,午餐安排-效果示意,翻译,All rights are reserved by WPR,Page 52,2016.03.14,午餐安排-互动活动,幸运的6试驾嘉宾到达场地后，先进行射箭比赛，优先射中标靶“6”的嘉宾可以优先就餐。,翻译,翻译,All rights are reserved by WPR,Page 53,执行相关,2016.03.14,翻译,All rights are reserved by WPR,Page 54,2016.03.14,接待安排,事业部,All rights are reserved by WPR,Page 55,2016.03.14,筹备时间,事业部,All rights are reserved by WPR,Page 56,2016.03.14,。,事业部其他客户明确要求的相关内容,All rights are reserved by WPR,Page 57,2016.03.14,团队简介,事业部,Thank You!,