CIMA—E1练习题(4)12443.pdf

财经网络教育领导品牌 _ 高顿网校 All Rights Reserved 版权所有 复制必究 1 CIMAE1练习题（4）1.The country of Bigland has a democratically elected government which determines broad national policies.Local services such as education,social care and environmental services are the responsibility of the elected local government for the regions.These regions are funded by a combination of local taxes and government grants.The largest region is Middleregion,which is about to develop a new workforce strategy for its many local government employees.Recently it has received a report from its external auditor into its overall arrangements for achieving value for money.The external auditor has made three recommendations relevant to human resources(HR):There needs to be greater clarity over the distinctive roles carried out by both Middleregions Human Resources Department and line managers in developing and implementing HR practices;A new workforce strategy is a good initiative but planning will need to take account of a changing environment and be relevant to local conditions;Middleregion should consider moving to more electronically-based HR processes and systems(e-HR).e-HR includes using technology to improve HR services,such as recording and monitoring systems,automating administrative tasks like recruitment,and communicating HR information on the intranet.Required:(a)Discuss the contributions of both Middleregions Human Resources Department and line managers in developing and then implementing HR practices.(b)Explain,with examples,how Middleregion should plan a new workforce strategy that takes account of a changing environment and is relevant to local conditions.(c)Explain the costs Middleregion should take account of when considering moving to eHR.2.The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since.The company has a long history of supporting sporting events as part of its stated commitment to help promote healthy lifestyles.财经网络教育领导品牌 _ 高顿网校 All Rights Reserved 版权所有 复制必究 2 DD has a corporate social responsibility(CSR)commitment to behave ethically while helping improve the quality of life of society generally.A percentage of DDs profits are also allocated to a number of local charitable causes every year.Using secret natural ingredients,DD has grown to become the worlds leading manufacturer and distributor of non-alcoholic drinks.The company has an extremely strong brand and its drinks are sometimes sold alongside own brand alternatives which it manufactures and packages on behalf of a few large supermarket chains.Own brand drinks sell more cheaply than DD branded products,are less costly to produce(they avoid expensive labelling and promotion)but sales remain low.DD spends heavily on displaying some of its ever-expanding product lines on television,normally before and after popular programmes aimed at children and teenagers.For the first time this year,DD is also spending an equal amount on online advertising.Following the pattern of its major rivals,DD has recently sought celebrity endorsements for its products.Focus group research indicated that the endorsement by a controversial rapper Mr TT would appeal to its target market segment.When this was announced there was criticism from religious and political groups because of the musics association with exploitation of females,violence and bad language.One newspaper editorial accused DD of endorsing immorality.In response,DD decided not to use Mr TT in its campaigns and admitted that it had made an error of judgement in a press statement.Now a further problem has arisen.An international health watchdog body has reported that DDs products contain high levels of sugar and,if drunk excessively by children,they can lead to long term gum and tooth decay.DD has yet to respond to the report.Required:(a)Discuss the implications of DDs activities on its ethical stance and CSR position.(b)Explain the role that the basic marketing mix and branding have in DDs positioning to appeal to its target market segment.(c)Discuss the likely benefits of DDs increased use of the internet for marketing purposes.财经网络教育领导品牌 _ 高顿网校 All Rights Reserved 版权所有 复制必究 3 参与 CIMA 的考生可按照复习计划有效进行，另外高顿网校官网考试辅导高清课程已经开通，还可索取CIMA 考试通关宝典，针对性地讲解、训练、答疑、模考，对学习过程进行全程跟踪、分析、指导，可以帮助考生全面提升备考效果。更多详情可登录高顿网校官网进行咨询。更多 CIMA 考试资讯，请关注官方微信公众号：gaoduncima