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1、百事可乐的英文广告文案百事可乐的英文广告文案广告一词,据考证是一外来语。它首先源于拉丁文advertere,其意为注意,诱导,传播。下面是学习啦我带来百事可乐的英文广告文案,欢迎浏览!百事可乐的英文广告词First,PepsiintheWesternadvertisingPepsiCopartnersBBDOforPepsitocreatealotofimaginativetelevisionadvertising,suchasshark,spacecraftandsoon,theseads,forthepost-WorldWarIIpeakofAmericanyouth,advocatefr
2、eshstimulusisuniqueUniqueconsumergoodsandcleardistinctionbetweentheoldgenerationofrebelliousmentality,thenewgenerationofconsumertastesandlifestyles.1998-1999period,PepsiintheChinesemarket,respectively,introducedtheWorldCupsoccertournamentring,capreplacementandredemptionofsoccerstarprizesactivities,s
3、even-romanticsmallpassbookforprizesandMacautourismactivities.Theseactivitiesinvolveawiderangeofinfluence,thepromotionoftheterminal,increasesalesplayedapositiverole.Pepsi-ColaforChineseconsumersalsospeciallydesignedalimitededitioneditionoftheYearoftheHorseYearoftheHorse,thenewpackagingananti-Pepsi-li
4、keblue-basedstyle,notonlythecolorofgoldenlightshine,butalsoprintedwithgallopinghorse,IwishyouPepsiisalsoprintedonthenewpackaging,withthecollectionvalue.Second,thedifferencesbetweenChineseandWesternadvertising1,Chinasadvertisingreflectsacommonconceptofpeoplesgroups:emphasisonthewhole,attachesgreatimp
5、ortancetofamilyandaffection;andWesternadvertisingreflectstheirself-centeredculture,emphasizingtheindividualsindependenceandthemainroleofindividualitypublicity.Fromatypicalaestheticpointofview,emphasizingthetypicalconceptofindividualityisdevelopedfromthetypifiedconcept,theeffectisbetterthanthelatter.
6、Forexample:PepsiwasonceinChinatopromotefamilyreunionandhappysharing.2,Chineseadvertisingbasedonvirtueandmarriagewiththespiritofthetimes,andestablishacorrectpositiveadvertisingimage;andoverseasadvertisinglanguageisfocusedondirectpublicitybusinessandproducts.Forexample:advertisingforthetableshop,theco
7、untrymaytelltheaudience,seizethesecondracepoints,theentrepreneurialdifficultiesdifficult,Idonot,worktogether,intheman-made,seizeeveryopportunitytoshowtraditionalChinesevirtues,education,consumer,andforeignadvertisingAtableoftalent,loveatfirstsight,evenwithtwopunsidiom,highlightingthedignifiedandgrac
8、efulwatchesandclocks,peopleloveatfirstsight,resultinginwearingawatchtoenhancethefeelingoftemperament.3,intheformofexpression,thedomesticadvertisinglanguagemostwordswithstringent,neat,andliketousethepoem.Theforeignadvertisinglanguagetendtoeclecticfreebody,oftenusingmetaphor,exaggeration,anthropomorph
9、icrhetoricandothermeans.Forexample:opticalshop,thedomesticadvertisinglanguageistheexistenceofinsightinthechest,fundusdistinguish,istheantithesisoftheverse.Overseassloganhumorouswaytomakewarmtips:Theeyesarethewindowsofthesoul,inordertoprotectyoursoul,pleaseputyourglasswindows.Thisadisusedinmetaphoran
10、danthropomorphicrhetoric,sothatconsumersfeelkindandmoved.Intheexpressionstyle,thedomesticadvertisingslogansaremostlysolemn,serious,direct;suchasJLFwineJinliufuwine,theChinesepeopleswine!Andoverseasadvertisinglanguageismostlyhumorous,funny,lively.SuchastheUnitedStatesabeautysalon:Pleasedonotgooutwith
11、usfromthewomanflirting,shemaybeyourgrandmother.4,mostofthedomesticadvertisingwilladdsomeelementsassociatedwithtraditionalpractices,suchasthePepsi-ColaNewYearadshaveChineseRed,couplet,Chineseknot,andsoon.Third,theChineseandWesternadvertisingincommonChineseandWesternadvertisinginwhateverway,itscommonp
12、urposeistopromoteproductsandimproveproductvisibility,itsspecificprogramsandideasarebasedontheirownconsumptionenvironmentandconsumeracceptanceofculturalhabits.ThePepsiadvertising,theChineseandforeignadvertisingistheconceptofpublicitydesireunlimitedtopromoteyoungpeoplesaggressiveattitudetowardslife,me
13、aningyoungpeople,opportunitiesandidealsareinfinite,theycanenjoyreverieAndthepursuit.Inordertopromotethisidea,Pepsichoosefootballandmusicasthebasisofbrandandcorporateculturecarrier,inadvertisingandsocialwelfareactivitieswithMichaelJackson,Leslie,Britney,FayeWong,Luo,JolinTsai,GuoPepsi,KellyChen,Sammi
14、Cheng,ZhaoChenhao,heatbrothers,Beckham,Rivaldo,Carlos,FanZhiyi,LiWeifeng,QiHongperfumeandsoalargenumberofstarsasabrandambassador,stronglyadvocatedcorporatecultureadvocatedbythespiritofPepsisnewgenerationofchoiceandrespectedHappyFreedomstyleiswidely,Youngpeoplesunderstandingandacceptance.百事可乐的经典广告词18
15、98fresh,delicious,Pepsi1903refreshing,coolheart,enhancedigestion1905Deliciousdrink1906NaturalBeverage-Pepsi1907Pepsi:delicious,healthy1909Pepsi:Makeyouglow1910drinkPepsi,makeyousatisfiedIn1923thisishealthy:PepsitastesPepsiandyouwilllikeit1928Pepsi,toinspireyourmorale1932thesameprice,doubletheenjoyme
16、nt1939thesameprice,doubletheamount1940PepsiisyourdrinkThetemptingtastesof19431945Pepsi:moreandbetterIn1949thebesttaste,spendless1950volume,vitalitymore1953fresh,refreshing1958lovesocial,drinkPepsidrinkPepsi,byfriendship1959Pepsimakesyoufeelgood1961ThisisPepsi,itbelongstotheyoungheart1963toriseit,you
17、belongtoanewgenerationofPepsi1964tomaketheirowndynamic,youareanewgenerationofPepsiIn1967thetasteisunique,PepsisurgingforwardtoenjoytheincomparablePepsi1969Life/DevotionYougetfromlife,Pepsigetsitfromdevotion1971hasaPepsidaysBecomeaPepsiin1973,feelfreePepsiChallengein1975,letyourfeelingscometoadecisio
18、n1976hasaPepsieraIn1979tograspthespiritofPepsi,Pepsichallenge1982Pepsidrink,enjoythedeliciouslifeah!Pepsiera1983isnowtoexperiencePepsi1984Pepsi,anewgenerationofchoices1987Pepsi:TheAmericanChoice1990Dear,thisiswhatyouneed1992cannotdowithoutit-Pepsi1993young,happy,drinkPepsiPepsiin1995,thereisnochoice
19、In1996anewpagewaschanged:Pepsi百事可乐英文广告PepsiwasfirstmadeinNewBern,NorthCarolina,intheUnitedStatesintheearly1890sbypharmacistCalebBradham.In1898,BradsDrinkwaschangedtoPepsi-ColaandlatertrademarkedonJune16,1903.1Thereareseveraltheoriesontheoriginofthewordpepsi.TheonlytwodiscussedwithinthecurrentPepsiCo
20、website.CalebBradhamboughtthenamePepKolafromalocalcompetitorandchangedittoPepsi-Cola.ThewordPepsicomesfromtheGreekwordHope(),whichisamedicalterm,describingthefooddissolvingprocesswithinonesstomach.Dyspepsiaalsoamedicaltermdescribesaproblemwithonesstomachtodissolvefoodsproperly.Anothertheoryregarding
21、thenamesoriginsisthatCalebBradhamandhiscustomerssimplythoughtthenamesoundedgoodandreflectedthefactthatthedrinkhadsomekindofpepinitbecauseitwasacarbonateddrink.Itwasmadeofcarbonatedwater,sugar,vanilla,rareoils,andkolanuts.Whethertheoriginalrecipeincludedtheenzymepepsinisdisputed.In1903,Bradhammovedth
22、ebottlingofPepsi-Colafromhisdrugstoreintoarentedwarehouse.Thatyear,Bradhamsold7,968gallonsofsyrup.Thenextyear,Pepsiwassoldinsix-ouncebottles,andsalesincreasedto19,848gallons.In1924,Pepsireceiveditsfirstlogoredesignsincetheoriginaldesignof1905.In1926,thelogowaschangedagain.In1929,automobileracepionee
23、rBarneyOldfieldendorsedPepsi-ColainnewspaperadsasAbullydrink.refreshing,invigorating,afinebracerbeforearace.In1931,thePepsi-ColaCompanywentbankruptduringtheGreatDepression-inlargepartduefinanciallossesincurredbyspeculatingonwildlyfluctuatingsugarpricesasaresultofWorldWarI.AssetsweresoldandRoyC.Megar
24、gelboughtthePepsitrademark.Eightyearslater,thecompanywentbankruptagain.PepsisassetswerethenpurchasedbyCharlesGuth,thePresidentofLoftInc.Loftwasacandymanufacturerwithretailstoresthatcontainedsodafountains.HesoughttoreplaceCoca-ColaathisstoresfountainsafterCokerefusedtogivehimadiscountonsyrup.Guththen
25、hadLoftschemistsreformulatethePepsi-Colasyrupformula.THETOPCOMPANYOFCHINASinopecSinopecsbusinessincludesoilandgasexploration,refining,andmarketing;productionandsalesofpetrochemicals,chemicalfibers,chemicalfertilizers,andotherchemicalproducts;storageandpipelinetransportationofcrudeoilandnaturalgas;import,exportandimport/exportagencybusinessofcrudeoil,naturalgas,refinedoilproducts,petrochemicals,andotherchemicals.百事可乐的英文广告词
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