商务英语(上).pdf
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1、商务英语(上)商务英语(上)Module one to eightModule one to eight 见课本各见课本各 modulemodule 的目录、摘要。的目录、摘要。Assignment OneAssignment OneModule 1 Changes and the companyModule 1 Changes and the company1. 1. What are the different ways in which organizations can be structured?What are the different ways in which organiz
2、ations can be structured?A flat structure has fewer layers of management, this means that there is more individual responsibility. Atall structure has several levers of management, it can be described as hierarchical.2. 2.What factors may contribute to the changes in an organization?What factors may
3、 contribute to the changes in an organization?The growing importance of ICT (such as online , the internet , intranet ,web browser ,email and website)and how to use them can affect organization.3. 3.How have these changes affected people at work?How have these changes affected people at work?It can
4、really let the people enjoying the different way of life , much quicker and more efficient for peopleat work.4. 4. How does an organization operate in a global market?How does an organization operate in a global market?Thinking globally is equally important for small and medium-sized manufacturers a
5、nd service providers .It is a way of looking at the business .5. 5. Advantages and disadvantages of working at home?Advantages and disadvantages of working at home?Development in technology have had a major impact on the way we work and on globalization . Workingat home is not all bad , but you have
6、 to get the balance right.Module 2 The customerModule 2 The customer1. 1. How important is a strong customer service policy to the success of the company ?How important is a strong customer service policy to the success of the company ?It can get feedback from their customers and the concept of Tota
7、l Quality Management.2. 2. What is a company supposed to do to improve customer service ?What is a company supposed to do to improve customer service ?A good customers service policy depends on knowing what customers want and how they fell about theservice you offer .3. 3. About brand values , what
8、should a company do to increase its brand value ?About brand values , what should a company do to increase its brand value ?Brand values means the values a company would like to be associated with its product or company . Thecompany should run to make sure that its staff are friendly to increase its
9、 brand values.4. 4. How do you get customer feedback ? How do you conduct the survey ? How do you select the sampleHow do you get customer feedback ? How do you conduct the survey ? How do you select the samplegroup of people ? ( Or how are you supposed to ?)group of people ? ( Or how are you suppos
10、ed to ?)A survey can be used to collect date before a new product or service is launched on the market , or tocollect from customers who are already using a product or service .5. 5. WhatWhat is is TotalTotal QualityQuality ManagementManagement ? ? WhatWhat is is thethe differentdifferent betweenbet
11、ween TQMTQM andand traditionaltraditionalmanagement ?management ?Total Quality Management is an approach to management which involves a complete dedication to theidea of quality . The traditional idea of quality control is of people in white coats checking finished articles tosee if they come up to
12、standard , rejecting those that don t and investigating problem when they happen .Module 3 FinanceModule 3 Finance1. 1. What isWhat is “ “cash flowcash flow” ” ? ?It means where cash comes from and where it goes over a period of time.2. 2. How do you give a presentation about the companyHow do you g
13、ive a presentation about the company s financial performance ?s financial performance ?1) Greeting ( who I am and What I do )2) Introduce the purpose of the presentation3) Referring to visuals4) Changing topic5) Summarizing and concluding3. 3. What should a business plan include ?What should a busin
14、ess plan include ?A business plan include : (1) General description (2) Market research (3) Customers (4) Type of structure(5) The people (6) Location (7) Products (8) Resources (9) The state of the market (10) The competition(11) Sales forecast (12) Marketing strategies (13) Risk assessment (14)Min
15、imum survival budget (15)Termsand conditions (16) Cast-flow forecast(17) profit and loss account (18)Break-even calculation4. 4. What is the business plan for ?What is the business plan for ?The business plan contains detailed financial projections, forecasts about your businesss performance, anda m
16、arketing plan, its an incredibly useful tool for business planning.5. 5. Could you tell some of the reasons why some businesses fail?Could you tell some of the reasons why some businesses fail?Many business fail because of cash-flow problem , there are some reasons below such as your customerspaid l
17、ate , you borrowed more money from the bank , your suppliers stopped supplying you and so on.Assignment TwoAssignment TwoModule 4 ProductModule 4 Product1. 1.What is the procedure of market research? How do you write market research reports( in terms ofWhat is the procedure of market research? How d
18、o you write market research reports( in terms ofstructure and language)?structure and language)?1) Introduction2) Aim3) Methodology ( the methods used to obtain the information in the report)4) Results / Key findings5) Conclusions and recommendation2. 2.What is the proper attitude towards teamwork ?
19、What is the proper attitude towards teamwork ?Working in a team allows you to work on something you believe in. It gives you some independence fromthe rest of the organization ,and you meet other people from the organization and work with them on a moreequal basis.3. 3.WhatWhat s the function of a t
20、eam leader?s the function of a team leader?The team leader overall planning and coordination of different departments.4. 4.When the new product is finished , how do you promote the product ?When the new product is finished , how do you promote the product ?When promoting a product , it is important
21、to consider the options available . Such as stand at a trade fair ,television or fashion magazine advertisements .5. 5.DoDo youyou havehave toto promotepromote thethe newnew productproduct internallyinternally ? ? HowHow dodo youyou promotepromote youryour productproductinternationally?international
22、ly?You arrange , take part in and report on a meeting ,and study more ways of making suggestions. You alsoenquire about and book a stand at a trade fair.Module 5 Responding to technologyModule 5 Responding to technology1. 1. What kind of technology are you using in your work ?What kind of technology
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