0306Business Organisations.ppt
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1、0306Business OrganisationsExam Criteria 15 weeks 5 Outcomes In one reports Candidates who fail to achieve at least 50% marks of the outcome are not allowed to carry on the next outcome approximate 2,500 words per report With standard style Absents 50% Exam : duty = 70 : 30 Lecture : Research = 50 :
2、50Exam Criteria 目录目录 标题加粗标题加粗 一级标题一级标题 2号号 / 二级标题二级标题 3号号 / 三级标题三级标题 4号号 正文正文Roman 12 1.5 倍行距倍行距 Keywords 要用 粗体粗体 / 斜体斜体 / 下划线下划线 标出 引用引用 Harvard system 附加附加 2011/12 年的年的 annual reportTimesheet Week 1-32.20 3.9Outcome 1Choose one company with annual report in 2011/12Week 4-63.12 3.30Outcome2Producti
3、on strategiesWeek 7-94.5 4.30Outcome 3Marketing strategiesW 10-125.2 5.19Outcome 4HR managementW 13-155.21-6.8Outcome 5Financial strategiesGlobal Business Between two or more nations tech. ,goods, services, culture By private organizations or governmental organizations Global Business Organizations
4、company vs. enterpriseOne World Glasgow的学生的学生Elle周六去餐厅点了份早餐,但周六去餐厅点了份早餐,但她不知道这些食物的由来:酸奶来自法国,果汁她不知道这些食物的由来:酸奶来自法国,果汁来自巴西,水果来自哥斯达黎加,用于烘焙的小来自巴西,水果来自哥斯达黎加,用于烘焙的小麦来自阿根廷。麦来自阿根廷。 随后她来到商店选购男友礼物,先看了中国生产随后她来到商店选购男友礼物,先看了中国生产的领带,墨西哥的领结,又考虑了德国的剃须刀,的领带,墨西哥的领结,又考虑了德国的剃须刀,最后买了个日本的须后水。最后买了个日本的须后水。 她随即为自己选购化妆品,适用了法国
5、的香奈儿她随即为自己选购化妆品,适用了法国的香奈儿和日本的资生堂。和日本的资生堂。Influence by global business More choice Lower service cost Job opportunity Rearrange Resources Expansion sales volumeGlobal Expansion SectorsSectorsBusinessPresentsBuildingsAirports, hospitalABB, KajimaBankingInsurance, RiskHMBC, NatWestEntertainmentFilms, m
6、usicMGM, Warner Bro LuxuryCloth, CosmeticTravellingFood, RelaxMarriottGlobal Business after WWII Developed Transports Services Freedom of Cross border Charters by governments Global Competitions Demands of Foreign ProductionsInfluence by Global BusinessAdvantagevsDisadvantageIncrease job Oppor.Decre
7、ase Job Oppor.Improve salaryReduce salaryImport cultureDamage diversityLower goods priceBankrupt peanutsIntroduction Outcome 1 Structure on inter expansion Outcome 2 Production Strategies Outcome 3 Inter Marketing strategies Outcome 4 Human Resources Outcome 5 Financial Strategies for inter operatio
8、nsBusiness ExpansionQ1: First ExpansionFirst Step Firstly, organization will set up: An export office Or/and An oversea sales officeFirst step of Expansion Export office “involves the transfer of goods and service to foreign countries for their sale through a company operating in that country” Overs
9、ea sale office “providing feedback, offering research opportunity.”First Step Without Charter or Franchise Without independent international business department, Under other operation department of cooperations, No Change of the organizational structure, But,First Step Set up export office & oversea
10、s sale office “will help company gain access to a range of advice and help” Governmental assistance (culture, linguistic) Cost-effective packages Trade opportunities with research Advice about licensesQ2: International PresenceFurther Step After earlier international expansion “their structure will,
11、 of necessary, change” The expansion of structure will change “the span of control(the No. of employees that each line manager is responsible for)”Foreign direct investment “refers to long term participation by country A into country B. It usually involves participation in management, joint-venture,
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