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1、【目 录】【摘要】第 一 章概 述11.1网站建设背景21.2网站建设意义2第 二 章可行性分析3第 三 章网站需求分析43.1总体功能需求分析43.1.1.功能结构图43.2网站版面规划53.2.1.首页53.2.2.子页53.2.3.页头53.3网站CI形象设计53.3.1.主色调与色彩53.3.2.标准字体53.3.3.交互方式53.5网站布局技术63.5.1.表格布局63.5.2.层叠样式表63.5.3.网站首页界面6第 四 章数据库设计7第 五章系统程序设计75.1程序设计语言85.2数据库连接85.3部份源程序实现及文件8第 六章 网站功能的介绍9网站界面图9网站的建立和维护108
2、.1网站的建立108.1.1.网站运行环境108.1.2.网站的测试环境IIS108.1.3.本网站IIS配置118.2网站的维护11【参考文献】12【致 谢】12 概述(网站建设的背景和意义):未来中国石材市场消费的十大发展趋势 第一,消费者进入全面参与时代第二,新健康消费崛起第三,平民化的精致生活趋势出现 第四,女性消费势力的崛起第五,消费者更加追求新感官主义与品牌体验如今,走进品牌的体验店,参与企业的体验活动成为消费者了解石材的重要举措,同时,卖场终端的体验型设计对于品牌的意义也越来越突出。第六,消费者进入全民娱乐时代,娱乐形态高度多元化中国人的娱乐形态越来越多元化,自娱自乐无疆界、看人
3、娱乐也happy成为典型的娱乐特征,创建石材消费的娱乐平台将消费者带入娱乐活动中成为石材企业新的营销策略。第七,品牌的差异化、意义和附加值对消费者很重要很多的石材厂家以为现在的消费者喜欢一个品牌看起来似乎没有太多深刻的理由,但是事实并非如此,现在的消费者对品牌有着自己的思考和看法,特别是80后这批未来的石材产品主力消费军,对个性的要求犹显重要,品牌带来的差异化、品牌故事、品牌内涵对于打动消费者显得非常重要,营销者将需要确保其品牌确实表达着消费者心中看重的某些东西。第八,消费者越来越关注产品信息的透明披露消费者学习能力增加,产品说明书、从成分到出处的透明的信息从来没有对石材消费者如此重要,真实性
4、营销、透明化营销是未来市场之上策。 第九,消费者崇尚新自然主义:渴望自然,并积极亲近大自然石材产品技术未来的突破点应该是向全自然方向发展。 第十,速活社会与速度消费兴起中国消费社会处于速活社会,追求效率和速度、缺乏足够的耐性是消费者的新的表现,因此速食食品、快餐店、便利店、网络购物、信用卡、购物卡等消费得到非常高的认可,在这个概念上来说,我觉得石材产品的使用功能上增加其快速入住与使用功能。面对未来的消费者趋势变化,石材企业面对中国市场可能的四条路径,第一是关注中国正在不断崛起的城市新富市场,据悉中国城市新富家庭预计将突破2100万;第二是从现有的一二三线市场的消费群体中寻找产品升级换代的机会,
5、比如二手房市场的翻新升级消费;第三是向下走,县域和农村将是下一个亿万级的消费市场。而电子商务,能将人们需要的这种简单快捷低成本的商务和贸易活动利用互联网工具来完成,更好的实现大众的消费理念。越是在不确定的年代,预见未来就越加重要,而从海量的消费行为数据中看出端倪,洞察商机,才是企业应对未来的正确正确经商之道和立足市场的关键之所在。Overview (website construction background and meaning) :The ten development of future China stone market consumption trendsFirst, the
6、consumers into the era of full participationSecond, the rise of new healthy consumptionThird, common a refined, sophisticated life trendFourth, the rise of women consumption powerFifth, consumers are pursuing new sense creed and brand experience Now, into the brand experience shop, to participate in
7、 the activities of the experience of enterprises become the important measures for consumers understand stone, at the same time, the retail terminal of one design over the meaning of brand is becoming more and more prominent.Sixth, consumers into the era of the entertainment, the entertainment form
8、is highly diversifiedThe Chinese form of entertainment is more and more diversified, entertaining without borders, to entertainment happy also become typical entertainment features, create stone material consumption entertainment platform will consumers into entertainment as a new marketing strategy
9、 of stone material enterprise. Seventh, the difference of the brand, meaning and value to consumers is very importantA lot of stone factory think consumers now like a brand seems to be not too many profound reasons, but that is not the case, now the consumers to the brand has its own thinking and vi
10、ews, especially after 80 this batch of stone products in the future the main consumption, still important to the requirement of personality, brand differentiation, brand story and brand connotation to impress consumers is very important, marketers will need to ensure that the brand does express the
11、consumer value of something in my heart. Eighth, consumers pay more and more attention to the transparent disclosure of product informationConsumer learning ability increase, product manuals, from components to the source of the transparent information never is so important for stone material consum
12、ption, marketing, transparency, authenticity is the best of the future market. Ninth, consumer advocate new naturalism: eager to nature, and nature stone products technical breakthrough point in the future should be to develop in the direction of the whole nature. The tenth, consumption rise speed l
13、iving society and speedChinese consumer society live in speed, the pursuit of efficiency and speed, and the lack of enough patience is a new expression of consumers, so the fast food, fast food restaurants, convenience stores, Internet shopping, credit CARDS, gift CARDS and other consumer get very h
14、igh recognition, on the concept, I think the use function of stone products to increase its fast check-in and use function. In the face of the future consumer trends, stone enterprises in the face of Chinas market may four path, the first is to focus on Chinas rising urban new rich market, the new r
15、ich family is expected to exceed 21 million Chinese cities; The second is from the first three lines of existing market of consumers look for opportunities to product upgrading, the upgrading of consumption such as second-hand housing market; The third is going down, the county and country will be t
16、he next billionaire consumer market. And e-commerce, will people need this kind of simple quick and low-cost business and trade activities use Internet tools to complete, better realization of mass consumption concept. The more in uncertain times, predict the future is more important, and from a vas
17、t amounts of data, see clue of consumption behavior, insight into business opportunities, is the only right right companies cope with the future business and the key in business. 第二章 可行性分析 B/S结构介绍 B/S(Browser/Server,简称B/S)结构,即浏览器/服务器模式,它是WEB兴起后的一种网络结构模式,从传统的二层C/S结构发展而来,通常采用三层结构:浏览器-Web服务器-数据库服务器,WEB
18、浏览器是客户端最主要的应用软件,浏览器通过Web Server 同数据库进行数据交互。在BS体系结构系统中,用户通过浏览器向分布在网络上的许多服务器发出请求,服务器对浏览器的请求进行处理,将用户所需信息返回到浏览器。而其余如数据请求、加工、结果返回以及动态网页生成、对数据库的访问和应用程序的执行等工作全部由Web Server完成,这样大大简化了客户端,减轻了系统维护与升级的成本和工作量,降低了用户的总体拥有成本(TCO)。该结构的缺点是存在数据安全性问题、对服务器要求过高、数据传输速度慢、软件的个性化特点明显降低,难以实现传统模式下的特殊功能要求。 VBScript脚本语言是微软开发的一种解
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