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1、 PLEASE SCROLL DOWN FOR ARTICLEThis article was downloaded by:On:14 May 2010Access details:Access Details:Free AccessPublisher RoutledgeInforma Ltd Registered in England and Wales Registered Number:1072954 Registered office:Mortimer House,37-41 Mortimer Street,London W1T 3JH,UKJournal of Teaching in
2、 Travel&TourismJournal of Teaching in Travel&TourismPublication details,including instructions for authors and subscription information:http:/ Convention Course Offerings at the Top 25 Ranked HospitalityCurrent Convention Course Offerings at the Top 25 Ranked HospitalityManagement Undergraduate Prog
3、rams:An Analysis of Objectives,Management Undergraduate Programs:An Analysis of Objectives,Instructional Delivery,and Assessment MethodsInstructional Delivery,and Assessment MethodsKelly Virginia Phelan a;Raphael R.Kavanaugh b;Juline E.Mills c;SooCheong(Shawn)Jang ba Texas Tech University,Lubbock,Te
4、xas,USA b Purdue University,West Lafayette,Indiana,USA cUniversity of New Haven,West Haven,Connecticut,USATo cite this ArticleTo cite this Article Phelan,Kelly Virginia,Kavanaugh,Raphael R.,Mills,Juline E.andJang(Shawn),SooCheong(2009)Current Convention Course Offerings at the Top 25 Ranked Hospital
5、ity Management Undergraduate Programs:AnAnalysis of Objectives,Instructional Delivery,and Assessment Methods,Journal of Teaching in Travel&Tourism,9:1,37 62To link to this Article:DOI:To link to this Article:DOI:10.1080/15313220903042038URL:URL:http:/dx.doi.org/10.1080/15313220903042038Full terms an
6、d conditions of use:http:/ article may be used for research,teaching and private study purposes.Any substantial orsystematic reproduction,re-distribution,re-selling,loan or sub-licensing,systematic supply ordistribution in any form to anyone is expressly forbidden.The publisher does not give any war
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8、nd or costs or damages whatsoever or howsoever caused arising directlyor indirectly in connection with or arising out of the use of this material.37Journal of Teaching in Travel&Tourism,9:3762,2009Copyright Taylor&Francis Group,LLC ISSN:1531-3220 print/1531-3239 onlineDOI:10.1080/15313220903042038WT
9、TT1531-32201531-3239Journal of Teaching in Travel&Tourism,Vol.9,No.1-2,Jul 2009:pp.00Journal of Teaching in Travel&TourismCurrent Convention Course Offerings at the Top 25 Ranked Hospitality Management Undergraduate Programs:An Analysis of Objectives,Instructional Delivery,and Assessment MethodsCour
10、se Offerings at the Top 25 Undergraduate ProgramsK.V.Phelan et al.KELLY VIRGINIA PHELANTexas Tech University,Lubbock,Texas,USARAPHAEL R.KAVANAUGHPurdue University,West Lafayette,Indiana,USAJULINE E.MILLSUniversity of New Haven,West Haven,Connecticut,USASOOCHEONG(SHAWN)JANGPurdue University,West Lafa
11、yette,Indiana,USAIn an effort to keep abreast of convention industry demands for amore qualified workforce,some hospitality and tourism under-graduate programs have implemented courses to prepare studentsfor employment in the business.However,limited informationexists regarding the content and quali
12、ty of these programs andwhether they are designed to adequately meet the needs of theindustry.This current study evaluates the convention courseofferings at the top 25 ranked hospitality and tourism under-graduate schools(Brizek&Khan,2002).Course objectives,assessment and teaching methods,topics of
13、instruction,and text-books were analyzed using nonparametric statistics and CAT-PAC software to determine the similarities and differencesamong the various course offerings.Results revealed statisticallysignificant differences among courses characterized as GeneralReceived June 17,2008;accepted Octo
14、ber 13,2008Address correspondence to Kelly Virginia Phelan,Restaurant,Hotel and InstitutionalManagement Department,Texas Tech University,2500 Broadway,Lubbock,TX 79409,USA.E-mail:Kelly.phelanttu.eduDownloaded At:05:25 14 May 201038K.V.Phelan et al.MICE(Meetings,Incentive Travel,Conventions,Events)In
15、dustry,Convention and Meeting Planning,and Event Management.Limitations and suggestions for future research in conventioneducation are providedKEYWORDSMICE education,convention management,eventmanagement,curriculum assessment,Blooms TaxonomyINTRODUCTIONThe globalization of many corporations,the emph
16、asis upon humaninteraction in a technologically advanced age,and the value placed oncontinuing education have resulted in the expansion of the conventionand event market in recent decades.Conventions and events contributeover$122 billion annually in direct spending to the U.S.economy(“2006meetings,”
17、2006).Paralleling this growth is the development of conven-tion education programs and curricula aimed at preparing graduates formanagerial-level employment in the industry.The economic impact ofthe convention segment lends credence to the need to educate futuremanagers to fulfill positions in this
18、field.The need for continued trainingof future convention managers has been recognized by hospitality edu-cators,resulting in universities now offering baccalaureate and graduate-level courses to fill this niche.Many postsecondary academic institutionsare now involved in a“race”to develop courses in
19、 this area in an effortto meet the demand of employers as well as students with aspirations toenter full-time MICE positions upon graduation.However,little researchexists regarding the effectiveness of the instruction being offered bythese programs.Further,no current study details what hospitality e
20、duca-tors have identified as systematic standards,core learning goals,andappropriate adult education learning theories necessary for instruction inconvention education.Likewise,do current convention course offeringsreflect the directives of mainstream educator buzzwords such as“trans-formative learn
21、ing,”“critical thinking,”“collaborative learning,”and“experiential learning”?These topics would seem highly applicable toconvention education by their very nature,but no study currently shedslight on the inclusion of these methods of instruction in the MICE(Meetings,Incentive Travel,Conventions,Even
22、ts)field.In an effort tobridge this gap in the literature,this study investigated the course con-tent,instructional design,and learning objectives of convention-orientedclasses offered at top institutions of hospitality higher education.Bydetermining current MICE course offerings,a deeper understand
23、ing ofthis academic field of study and potential areas of improvement may beidentified and further explained.Downloaded At:05:25 14 May 2010Course Offerings at the Top 25 Undergraduate Programs39Study BackgroundWhile the convention segment is primarily viewed as a business-orientedfield,it is actual
24、ly part of the much larger MICE industry,or the meetings,incentive travel,convention,and events industry.While these componentsare often viewed as interchangeable concepts,a distinct difference doesexist.A meeting is defined as“an event where the primary activity of theattendees is to attend educati
25、on sessions,participate in meetings/discussions,socialize,or attend other organized events”(Convention Industry Council,2005).Conventions include meetings;however,in many cases there isalso an exhibition element in which a company or an organization repre-sentative displays products,services,or info
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