国际营销国际营销国际营销 (29).pdf
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1、Managing Retailing,Wholesaling,and LogisticsChapter 1401What major types of marketing intermediaries occupy this sector?Learning Objectives02What major changes are occurring in the modern retail marketing environment with respect to competitive market structure and technology?03What marketing decisi
2、ons do marketing intermediaries make?04What does the future hold for private label brands?Learning Objectives05What are some of the important issues in wholesaling?06What are some important issues in logistics?studystudyRetailing RetailingRetailingAll the activities in selling goods or All the activ
3、ities in selling goods or services directly to final consumers services directly to final consumers for personal,nonbusiness usefor personal,nonbusiness use Retailer/retail storeRetailer/retail storeAny business enterprise whose sales Any business enterprise whose sales volume comes primarily from r
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