3936国开电大商务英语2历年期末考试(第三题阅读理解选择题)题库(分学期版).docx
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1、3936国开电大商务英语2历年期末考试(第三题阅读理解选择题)题库(分学期版)3936国开电大商务英语2历年期末考试(第三题阅读理解选择题)题库(分学期版) 2020年9月试题及答案 We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No.DF-3 were found deteriorated on arrival at the port of destination. We have been expor
2、ting Herbs for many years.All our goods were carefully inspected before shipment by China Commodity Inspection Bureau and were found to be of standard quality, and enjoy a good reputation on international markets.But for any possible deterioration for which we are found liable, we shall always be re
3、ady to compensate. For this particular transaction, however, we have to point that the goods were in good condition when shipped, which was clearly stated in the clean Bill of Lading.We, therefore,are certain they were damaged or stained through careless handling while in transit, or they were put i
4、n the open and damaged by rain. Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods, please let us know and we will be willing to do so. Yours faithfully, Tom White 26.Why does Tom White feel disappointed? A.50out of the 3000 cartons of Herbs supplie
5、d were found deteriorated. B.He received a complaint letter from the client. C.The goods were delivered late. 答案A 27.How were all the Herbs before shipment? A.They were found deteriorated. B.They were found to be of standard quality. C.They were found in poor quality. 答案B 28.Is Tom White willing to
6、compensate the loss of the client? A.No, he doesnt think it is his fault. B.No, he thinks the transportation company should compensate. C.Yes,he is willing to compensate for their loss. 答案C 29.Which might not be the reason of the damage? A.Toms company didnt inspect it clearly. B.They were damaged o
7、r stained through careless handling while in transit. C.They were put in the open and damaged by rain. 答案A 30.How will Toms company makeup for the Herbs damaged? A.They will send all the goods again. B.They will ask the insurance company to compensate. C.They will ask the client to order another 50
8、cartons. 答案C 2020年7月试题及答案 Product Advertising Product advertising is an important part of marketing.It aims at in er easing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities.A company can advertise in various ways, depending on how much it wish
9、es to spend.There are different media for advertising including television, radio, newspapers,magazines,the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the
10、 product, how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service,but more with the
11、brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types:image advertising, opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertisi
12、ng presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors, 26.Generally speaking, whats an advertising agency responsible for? A.Telling customers what they need to buy. B.Emphasizing positive qual
13、ities of products. C.Designing and organizing advertisements for customers. 答案C 27.Companies can choose how to advertise their products according to_. A.their product quality B.their advertising budget C.customers likes and dislikes 答案B 28.A good advertising program can tell people_. A.how they can
14、benefit from using the product B.where the product is produced C.how the product is different 答案A 29._is more interested in increasing the sales of products. A.Product advertising B.Successful advertising C.Corporate advertising 答案A 30.Corporate advertising aims to buildup the companys general_. A.s
15、ales volume B.positive qualities C.image and reputation 答案C 2020年1月试题及答案 Electronic Banking Electronic banking, ore-banking, has radically changed the way customers can do banking.Before e-banking, if you wanted to check an account balance, you physically had to go to the bank branch. Now there are
16、many banking methods available. ATM s have become very useful because they allow you to check balances,make deposits,withdraw funds and transfer money.Telephone banking enables you to conduct electronic funds transfer, check balances and pay bills.Mobile banking functions nearly the same as telephon
17、e banking, except that information is carried by Short Message Service.Online banking provides you with many more services.They include changing account details like address and password, arranging bill payments, viewing transactions and transferring money between accounts. It is important to protec
18、t your personal information when banking online.You should clear your cookies after each banking session, and make sure that your password is long enough to prevent it from being easily hacked. 26.How did people check how much money they had in their bank account before e-banking? A.They telephoned
19、the bank. B.They wrote to the bank. C.Whey went to a bank to check it. 答案C 27.There are banking methods mentioned in the passage. A.3. B.4. C.5. 答案B 28.According to the passage, you can through telephone banking. A.change account details B.make deposits C.conduct electronic funds transfer 答案C 29.Mob
20、ile banking provides online banking. A.more services than B.as many services as C.the same services as 答案A 30.How can we protect our personal information when we conduct online banking? A.We can clean the computer whenever we use it. B.We only check our own account balances. C.We can set longer pass
21、word to make it difficult for hackers. 答案C 2019年7月试题及答案 Business Ethics Nowadays, more and more attention is being paid to“Business Ethics”.But what does it mean?What is the importance of ethics in business? Business ethics is not about personality, though a good personality is valuable.Ethics is th
22、e primary element and prerequisite for a successful business.No matter what you do, you should think of business as a matter of integrity.Nowadays, the slip in ethics and the absence of social responsibility, especially integrity, have led to a crisis in business,seriously influencing social develop
23、ment. Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics, but stil some people dont honor them.We often hear media reports on problems in business, such as adding harmful materials to p
24、roducts.These behaviors cause much damage to consumers,who spend money but do not get quality goods, especially when these commodities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe mlk powder produced by a few immoral businesses, a
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