国际商务英语函电.ppt
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1、Chapter IXChapter IX Packing&Marking1.Learn the importance of proper packing and terms of packing in foreign sales contract;2.Grasp the essential components of a letter about packing;3.Master typical sentences and expressions in writing the letters on packing.I.Objectives II.General Introduction It
2、is one of the essential components of commodity production or the continuation of production.The ultimate purpose of packing is to keep the transported goods in perfect condition and prevent loss and leakage during transportation,and even raise their marketing value.1.Importance of packing2.Types of
3、 packing l1)outer packing also known as transport packing,is done mainly to keep the goods safe and sound during transportation.l2)inner packing also known as small packing or sales packing,is done mainly to push sales.It can be realized in various forms and with different materials as long as it is
4、 nice to look at,easy to handle and helpful to the sales.Unit Outer Packing Assemblage Outer PackingSales Packing suspensible packing,transparent packing,portable packing,gift packing,etc.Product Code An encoded set of lines and spaces that can be scanned and interpreted into numbers to identify a p
5、roduct.Two main bar codes internationally:l UPC(Universal Product Code USA)l EAN(European Article Number)Marking of GoodsVarious types of Marks Shipping Mark(运输标志运输标志)Indicative Mark(指示性标志指示性标志)Warning Mark(警告性标志警告性标志)Identification Mark(识别标志识别标志)LPSAN FRANCISCOSAN FRANCISCO NO.1/100 NO.1/100Abbrevi
6、ations of consignees Abbreviations of consignees or buyersor buyers Name of the unloading portName of the unloading port Package No.Package No.Shipping MarkNot only stenciled on the transportation packing of cargoes but Not only stenciled on the transportation packing of cargoes but also appear on t
7、he invoices,insurance documents,B/L and other also appear on the invoices,insurance documents,B/L and other documents.documents.Indicative marks The symbols or words that indicate the nature of the contents of the package and give instructions to facilitate the smooth handling of the cargo that need
8、s special care.Fragile,Handle with care Keep dry This way up Use no hooks Do not use forklift truck here Stacking limitation Protect from heat and radioactive sources Center of gravity Warning marksReminding the cargo handlers to take necessary safety measures.07CL H08 07CL H08 合同号合同号合同号合同号 ART.NO.:
9、904A ART.NO.:904A 货号货号货号货号 COLOUR:NAVY/GREY COLOUR:NAVY/GREY 色泽色泽色泽色泽 SIZE:SIZE:尺寸搭配尺寸搭配尺寸搭配尺寸搭配 N.W.:11.3KG N.W.:11.3KG 净重净重净重净重 G.W.:16.4KG G.W.:16.4KG 毛重毛重毛重毛重 MEAS.:45.55255.5cm MEAS.:45.55255.5cm 尺码尺码尺码尺码 MADE IN CHINA MADE IN CHINA 生产国别生产国别生产国别生产国别36 37 38 39 40 4136 37 38 39 40 41 1 1 2 3 3 2
10、 1 1 2 3 3 2 Identification Mark (Subsidiary Mark)3.Functions of Packing primary functions secondary functions tertiary functions.1.Primary FunctionsProtective FunctionStorage FunctionLoading and Transport Function 2.Secondary Functions Sales FunctionPromotional Function Guarantee Function Service F
11、unction 3 Tertiary Functions1)Additional FunctionParticularly relate to the extent to which the packaging materials or packaging containers may be reused once the package contents have been used.The most significant example is the recycling of paper,paperboard and cardboard packaging as waste paper.
12、2)Labeling Function Labels are often required by law and they perform several functions.A label can identify the product or the brand.It might grade the product,describe it,list its content,provide warnings,tell how to use it,such as with cleaners and pesticides,and promote the product using attract
13、ive and recognizable graphics.Letters about packing issues should be concise and clear.In such letters,The buyer can inform the seller of any formerly unexpected requirements about packing.The seller can describe in detail to the buyer his customary packing of the goods concerned and also indicate c
14、learly that he may accept and required packing at the expense of the buyer.Any changes regarding packing stipulated in the contract should be mutually discussed before shipment.Usually a letter regarding the packing often consists of the following parts:Writing Tips1)Sometimes,mention the Contract N
15、o.or Order No.to make sure the reader knows what the letter is about in the subject line,if any;2)State clearly the letter you are replying to by specifying the exact date and sometimes the order number at the very beginning of the letter;3)State clearly the purpose of your letter;4)Present your pac
16、king requirements specifically and clearly,and sometimes explain why you have these requirements;5)Express your expectations and thanks for your parners cooperation.Lesson 22 Inner Packing&LabelingAbout the letter Inner packing,also known as small packing or sales packing,is done mainly to push sale
17、s.It can be realized in various forms and with different materials as long as it is nice to look at,easy to handle and helpful to the sales.The inner packing should be attractive,modern,easy to publicizing and raising the marketing value.Notes1.packing requirements 业务中产品包装需严格按照购货合同规定,出口商品的包装要求各业务中产品
18、包装需严格按照购货合同规定,出口商品的包装要求各不相同,供货方应征得购货方同意的包装方式,或根据购货方的具体不相同,供货方应征得购货方同意的包装方式,或根据购货方的具体要求进行包装。要求进行包装。2.packing n.包装包装 Your price is to include packing in crate,and delivery to our warehouse.贵方报价应包括板条箱包装费及到我方仓库的运费。贵方报价应包括板条箱包装费及到我方仓库的运费。pack v.包装,把包装,把装箱装箱The pens are packed in boxes of one dozen each,2
19、00 boxes to a wooden case.钢笔应装在盒子里,每盒装一打,每钢笔应装在盒子里,每盒装一打,每200盒装一木箱。盒装一木箱。BackNotes phrases in regard to the mode of packing:(1)in 用某种容器包装用某种容器包装The goods must be packed in 5-ply strong paper bags as contracted.货物应按合同规定用五层坚固纸袋包装。货物应按合同规定用五层坚固纸袋包装。(2)inofeach用某种容器包装,每件若干重量用某种容器包装,每件若干重量Mens Shirts are
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