ComprehensiveBusinessEnglish (14).pdf
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1、Source:adapted from Diversity Case Study:Culture Shock,accessed date:10thJuly,2020,https:/ Shock AUS-Japan Cultural RideWarren Oats was a highly successful executive for American Auto Suppliers(AAS),a Chicago-based company that makes original-equipment specialty parts forFord,GM,and Chrysler.Rather
2、than retreat before the onslaught of Japaneseautomakers,AAS decided to counterattack and use its reputation for quality anddependability to win over customers in Japan.Oats had started in the company as anengineer and worked his way up to become one of a handful of senior managers whohad a shot at t
3、he next open vice-presidential position.He knew he needed todistinguish himself somehow,so when he was given a chance to lead the AAS attackon the Japanese market,he jumped at it.Oats knew he did not have time to learnJapanese,but he had heard that many Japanese executives speak English,and thecompa
4、ny would hire a translator anyway.The toughest part about leaving the UnitedStates was persuading his wife,Carol,to take an eighteen-month leave from hercareer as an attorney with a prestigious Chicago law firm.Carol finally persuadedherself that she did not want to miss an opportunity to learn a ne
5、w culture.So,armedwith all the information they could gather about Japan from their local library,theOats headed for Tokyo.Known as an energetic,aggressive salesperson back home,Warren Oats wastedlittle time getting started.As soon as his office had a telephone and well before allhis files had arriv
6、ed from the States Oats made an appointment to meet withexecutives of one of Japans leading automakers.Oats reasoned that if he was goingto overcome the famous Japanese resistance to foreign companies,he should getstarted as soon as possible.Oats felt very uncomfortable at that first meeting.He gott
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