商务函电_Correspondence_2_-_Establishing_Business_Relations.ppt
《商务函电_Correspondence_2_-_Establishing_Business_Relations.ppt》由会员分享,可在线阅读,更多相关《商务函电_Correspondence_2_-_Establishing_Business_Relations.ppt(25页珍藏版)》请在得力文库 - 分享文档赚钱的网站上搜索。
1、Chapter IIEstablishing Business Relations建立业务关系建立业务关系1/20/20231Teaching Objectives uKnow where to obtain the information about the merchants in foreign countriesuKnow the essential components of a letter to establish business relations uMany typical sentences and expressions in writing such letters1
2、/20/20232Warming-up QuestionsnIntroduction of Establishing Business Relations nWhere and How can an exporter seek a potential customer?nSuppose you are writing a letter to a potential customer to establish business relations.What will you write in your letter?1/20/20233Lead-innSequence of Internatio
3、nal TradeStep 1:Preparation:market investigation E.B.R Step 2:Negotiation:inquiry offer counter-offer order acceptance&contract Step3:Fulfillment of contract:L/C packing,shipment,insurance,inspection,documents ship complaints,claims&adjustments1/20/20234Ininternationaltrade,onemayestablishbusinessre
4、lationsthroughthefollowingchannels:nBanksnChamber of CommercenBusiness associate of the same TradenCommercial Counselors Office nTrade Directory nAdvertisements nExhibitions and Trade fairs nMarket survey nRecommendation by a business friend or a client nOther sources:internetChannels of Obtaining I
5、nformation 1/20/20235Structure of the Body nWriting PrinciplesOutline:a.The source of information b.The intention of writing the letter(to establish business relations)c.Self-introduction d.Closing sentence:Express the hope for future cooperation1/20/20236Sample Analysis1/20/20237Sample Analysis1/20
6、/20238Sample Letter 2DearSirs,Weowe your name and address totheBankofChina,NewYorkBranch,whichtoldusthatyouspecialize intheexportofChinesetextilesandcottonpiecegoods.Ourcompanyimportsgeneralmerchandise.Wehave been in businesssince1949,andthereforehave wide experience in all the lineswehandle.Nowwear
7、e in the market forPrintedShirtingfromyourcountry.Ifyoucanassureusofworkableprice,excellentqualityandpromptdelivery,weshallbeabletodealinthesegoodsonasubstantialscale.OurbankersareChaseManhattanBankandtheHongKong&ShanghaiBankingCorporationofHongKong.Theycanprovideyouinformationaboutourbusinessandfin
8、ances.We would highly appreciate it ifyouwouldsendusbyairmailcatalogues,samplebooksandallnecessaryinformationregardingPrintedShirting,soastoacquaintuswiththematerialandworkmanshipofyoursupplies.We await your early reply.1/20/20239Patterns and Substitutions1.The Source of Information1)Wehave your nam
9、e and address fromtheCommercialCounselorsOfficeofyourembassyinBeijingandarenowwritingtoyoufortheestablishmentofbusinessrelations.我们从贵国驻京使馆商务参赞处获悉贵公司行名及地址,现我们从贵国驻京使馆商务参赞处获悉贵公司行名及地址,现特致函与贵公司建立业务关系。特致函与贵公司建立业务关系。nWehaveobtained heard learned indebtedyourfax number business scope products E-mail address
10、fromChinaCouncilforthePromotionofInternationalTradeinBeijing.nOweto1/20/202310Patterns and Substitutions1.The Source of Information2)Wehavelearnedby courtesy ofMr.GreenthatyouareoneoftheleadingimportersofChinesechemicalsinyourcountry.承蒙格林先生介绍,我们得知你们是贵国的中国化承蒙格林先生介绍,我们得知你们是贵国的中国化工产品的主要进口商之一。工产品的主要进口商之
11、一。nWeunderstoodfrom through the courtesy of on the recommendation of thatyouare.1/20/202311Patterns and Substitutions1.The Source of Information3)YourfirmhasbeenrecommendedtousbyBankofChinainBeijing.在北京的中国银行已把贵公司介绍给我们了。在北京的中国银行已把贵公司介绍给我们了。nYournamehasbeen(kindly)recommended introduced suggested brou
12、ght forward giventousbyCitibank,Shenzhenoffice.1/20/202312Patterns and Substitutions2.The intention of writing the letterE.g.Weare willing toenterintobusinessrelationswithyourcompanyonthebasisofequalityandmutualbenefit.我们愿在平等互利的基础上与贵公司建立业务关系。我们愿在平等互利的基础上与贵公司建立业务关系。nWearedesirous glad more than pleas
13、ed keen ready eager anxioustohave an opportunity of cooperating withyou.1/20/202313Patterns and Substitutions3.Self-introduction1)Wehavethepleasureofintroducingourselvestoyouasastate-ownedcorporationdealingexclusivelyinlightindustrialgoods.nWehave the pleasure to introduce take pleasure in introduci
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 商务 函电 _Correspondence_2_ _Establishing_Business_Relations
链接地址:https://www.deliwenku.com/p-70505659.html
限制150内