(战略倾向).ppt
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1、The Strategy for Managing Across Cultures Management in Renauit:From this case,we can see that as a MNC,its strategies must address the cultural similarities&differences in varied market.If it didnt understand the culture well,it will be in danger.Strategic PredispositionsStrategic Predispositions(战
2、略倾向)战略倾向)战略倾向)战略倾向)nEthnocentric-母国中心型nPolycentric-当地(多国)中心型nRegiocentric-区域中心型nGeocentric-全球中心型Ethnocentric Predispositions-A company allows the values and interests of the parent company to guide strategic decisions.Polycentric Predispositions-Firms make strategic decisions tailored to suit the cu
3、ltures of the countries where the MNC operates.Regiocentric Predispositions-It leads a firm to try to blend its own interests with those of its subsidiaries on a regional basis.Geocentric Predispositions-A company tries to integrate a global systems approach to decision making.HighLowGlobal integrationLowHighLocal adaptationEthnocentricPolycentricRegiocentricGeocentric Orientation of an MNC Under Different Profiles 1.Mission2.Goverance3.Strategy4.Structure5.Culture6.Technology7.Marketing8.Finance9.Personnel10.Practices
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- 战略 倾向
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