《麦肯锡模板》PPT课件.ppt
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1、5PS MARKETINGUnit of measure*FootnoteSource:Source0StrategySkillsSystemsStaffShared valuesStructureStyle7SUnit of measure*FootnoteSource:Source1ARROW 3DUnit of measure*FootnoteSource:Source2TextTextTextTextCUTOUT 3DUnit of measure*FootnoteSource:Source3New entrantSuppliersBuyersSubstitutesFORCES AT
2、WORKUnit of measure*FootnoteSource:Source4TextTextTextTextTextTextTextTextTextTextJOINTUnit of measure*FootnoteSource:Source5TextTextTextTextLEVEL SEPARATE 4Unit of measure*FootnoteSource:Source6TextTextTextLINEAR A 3DUnit of measure*FootnoteSource:Source7TextTextTextTextLINEAR B 3DUnit of measure*F
3、ootnoteSource:Source8TextTextTextLINEAR C 3DUnit of measure*FootnoteSource:Source9TextTextTextLINEAR D 3DUnit of measure*FootnoteSource:Source10TextTextTextTextLINEAR E 3DUnit of measure*FootnoteSource:Source11TextTextTextLINEAR G 3DUnit of measure*FootnoteSource:Source12TextTextLINEAR I 3DUnit of m
4、easure*FootnoteSource:Source13TextTextTextTextLINEAR J 3DUnit of measure*FootnoteSource:Source14TextLINEAR N 3DTextTextTextUnit of measure*FootnoteSource:Source15TextTextTextLINEAR P 3DUnit of measure*FootnoteSource:Source16LINEAR Q 3DTextTextUnit of measure*FootnoteSource:Source17TextTextLINEAR Q 3
5、DUnit of measure*FootnoteSource:Source18PlanImplementSupportLINKS 3Unit of measure*FootnoteSource:Source19PERSPECTIVE 3DUnit of measure*FootnoteSource:Source20TextTextTextPROPELLER 3DUnit of measure*FootnoteSource:Source21TextSCALETextUnit of measure*FootnoteSource:Source22TextTextTextTextTextTextSI
6、ZES INUnit of measure*FootnoteSource:Source23SPIRAL1 3DUnit of measure*FootnoteSource:Source24SpiralBrakesTube in tubeSPIRAL2 3DUnit of measure*FootnoteSource:Source25TextTextTextTextSPOTLIGHTUnit of measure*FootnoteSource:Source26TextTextTextTextTextTextSTAIRCASEUnit of measure*FootnoteSource:Sourc
7、e27STARS 3DUnit of measure*FootnoteSource:Source28TextTextWIRE CUBESUnit of measure*FootnoteSource:Source29TextTextTextTextTextTextTextARROWSUnit of measure*FootnoteSource:Source30FLOW 2TextHeaderHeaderTextUnit of measure*FootnoteSource:Source31TextFLOW 2 TITLETextHeaderHeaderTextUnit of measure*Foo
8、tnoteSource:Source32FLOW 3TextHeaderHeaderTextHeaderTextUnit of measure*FootnoteSource:Source33TextFLOW 3 TITLETextHeaderHeaderTextHeaderTextUnit of measure*FootnoteSource:Source34FLOW 4TextHeaderHeaderTextHeaderHeaderTextTextUnit of measure*FootnoteSource:Source35TextFLOW 4 TITLETextHeaderHeaderTex
9、tHeaderHeaderTextTextUnit of measure*FootnoteSource:Source36FLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*FootnoteSource:Source37TextFLOW 5 TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*FootnoteSource:Source38FLOW 6TextTextHeaderHeaderHeaderHeaderHe
10、aderTextTextTextHeaderTextUnit of measure*FootnoteSource:Source39TextFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure*FootnoteSource:Source40BLADESTextTextTextTextUnit of measure*FootnoteSource:Source41BOXTextTextTextTextUnit of measure*FootnoteSource:Source42B
11、OXTextTextTextTextUnit of measure*FootnoteSource:Source43CYCLE 2TextTextUnit of measure*FootnoteSource:Source44TextINCOMINGTextTextTextTextTextUnit of measure*FootnoteSource:Source45RIBBONTextTextTextTextTextUnit of measure*FootnoteSource:Source46RINGTextTextTextTextTextUnit of measure*FootnoteSourc
12、e:Source47UPON 2TextTextUnit of measure*FootnoteSource:Source48CONTINUOUSTextTextTextTextTextTextTextTextUnit of measure*FootnoteSource:Source49CUTOUTTextTextTextTextUnit of measure*FootnoteSource:Source50LINEAR ATextTextTextUnit of measure*FootnoteSource:Source51LINEAR BTextTextTextTextUnit of meas
13、ure*FootnoteSource:Source52LINEAR CTextTextTextUnit of measure*FootnoteSource:Source53LINEAR DTextTextTextUnit of measure*FootnoteSource:Source54LINEAR ETextTextTextTextUnit of measure*FootnoteSource:Source55LINEAR FTextTextTextUnit of measure*FootnoteSource:Source56LINEAR GTextTextTextUnit of measu
14、re*FootnoteSource:Source57LINEAR HTextTextTextTextUnit of measure*FootnoteSource:Source58LINEAR ITextTextUnit of measure*FootnoteSource:Source59LINEAR JTextTextTextTextUnit of measure*FootnoteSource:Source60LINEAR KTextTextTextTextTextTextUnit of measure*FootnoteSource:Source61LINEAR NTextTextTextTe
15、xtUnit of measure*FootnoteSource:Source62LINEAR PTextTextTextUnit of measure*FootnoteSource:Source63LINEAR QTextTextUnit of measure*FootnoteSource:Source64PROPELLERTextTextTextUnit of measure*FootnoteSource:Source65STEP 5TextTextTextTextTextUnit of measure*FootnoteSource:Source66TextTextTextText2 ON
16、 1Unit of measure*FootnoteSource:Source67TextTextTextTextTextTextAGAINSTUnit of measure*FootnoteSource:Source68TextTextTextTextTextAT WORKUnit of measure*FootnoteSource:Source69TextTextCOUPLED HORIZUnit of measure*FootnoteSource:Source70TextTextCOUPLED VERTUnit of measure*FootnoteSource:Source71Text
17、TextTextTextFOCUSEDUnit of measure*FootnoteSource:Source72New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORKUnit of measure*FootnoteSource:Source73TextTextTextPARALLELUnit of measure*FootnoteSource:Source74TextTextTextTextSPLITUnit of measure*FootnoteSource:Source75TextSURROUNDU
18、nit of measure*FootnoteSource:Source76TextTextTWISTEDUnit of measure*FootnoteSource:Source77TextTextUP&AWAYUnit of measure*FootnoteSource:Source78TextTextUP&DOWNUnit of measure*FootnoteSource:Source79CustomerClientsDistributorsCompetitorsSuppliers3CS TRIANGLEUnit of measure*FootnoteSource:Source80Co
19、mpetitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIOUnit of measure*FootnoteSource:Source81Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARDUnit of mea
20、sure*FootnoteSource:Source82 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers(particularly middle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficie
21、nt to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding,belief and contribution to act on vision and action plansAccurate measurementof act
22、ion and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA PUnit of measure*FootnoteSource:Source83Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit l
23、inkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACSUnit of measure*FootnoteSource
24、:Source84Restructuring framework 1 5 4 3 2 PENTAGONUnit of measure*FootnoteSource:Source85Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFITUnit of measure*FootnoteSource:Source86Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding pro
25、cess Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHARTUnit of measure*FootnoteSource:Source873.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocomp
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