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1、会计学1商业道德商业道德 英文英文 1W 3E第1页/共32页 1.The key of business ethics includes responsibility and honesty2.Because business ethics is a kind of ethics,its a force lead by ourselves.3.business ethics isnt a law but a behavior What is business ethics What is business ethics 第2页/共32页with the risks of with the r
2、isks of competition and competition and cooperation,business cooperation,business ethics plays a important ethics plays a important role in todays business.role in todays business.The necessary of business ethics 第3页/共32页In many cases,the law cannot simply constraining business behavior.Adhere to th
3、e fixed rules,have a certain degree of confidence it was not possible to maintain a good business order.第4页/共32页Because,Business ethics is a kind of intangible power So,why we need it?第5页/共32页 Lets turn to some examples第6页/共32页SanLu Milk powder incident第7页/共32页Melamine(三聚氰胺三聚氰胺):Melamine originally
4、is a kind of industrial products,which can not be addedto food.But adding melamine can increases the protein content of milk,so as to meet the national fresh milk protein quality standard.第8页/共32页Time:In September of 2008Place:Shijiazhuang SanLu GroupReason:Added melamine in the milk powder 第9页/共32页
5、n nIn September 2008,SanLu infant In September 2008,SanLu infant milk powder incident was milk powder incident was discovered.People were shocked.discovered.People were shocked.More than 30 million babies were More than 30 million babies were taken to hospital to examine.There taken to hospital to e
6、xamine.There were 290,000 infants who were were 290,000 infants who were detected with melamine calculus(detected with melamine calculus(三三聚氰胺结石聚氰胺结石).Thousands of infants).Thousands of infants implemented stone surgery(implemented stone surgery(外科手外科手术)术).SanLu group paid 900 million.SanLu group pa
7、id 900 million yuan for medical fee and damages.yuan for medical fee and damages.Then this big enterprise bankrupted.Then this big enterprise bankrupted.第10页/共32页Revelations to business ethics第11页/共32页What can we learn from things mentioned above1.Company should not harm customers life and health fo
8、r enterprises development and growth.2.Honesty is the foundation of the enterprises development.3.Quality is the lifeline of enterprise.4.That is the essence of brand quality.第12页/共32页 We have to notice that the business ethics is not away from us第13页/共32页Counter-example of Business Ethnicn nhotpot(
9、麻辣烫)n nbarbershop(理发店)n nCosmetics shop(化妆品店)第14页/共32页hotpot(麻辣烫麻辣烫)第15页/共32页QuestionAs we all know,Its very deliciousBut is it hygeian or healthy?第16页/共32页Investigation shows that pigment(色素)formalin poisonous preservative(防腐剂)various additive。第17页/共32页Lack of Business Ethnicn nInfringe consumers r
10、ightsInfringe consumers rightsn nCheat consumersCheat consumersn nLack ofLack of commercial creditcommercial credit第18页/共32页 This phenomenon of Dishonest is very common,its eveen all around us,so what we should do to help ourselves?第19页/共32页Suggestions nLearn to protect yourself,eat food stand as li
11、ttle as possible.第20页/共32页 About Drinking?第21页/共32页Coke Cola Coke Cola is the largest beverage company.It is famous for spring and cola.But some issues in the business ethic make us doubt the prospects of the company.第22页/共32页1999It was charged that discrimination was exist for the It was charged th
12、at discrimination was exist for the average salary of black race is much lower than white average salary of black race is much lower than white race.race.第23页/共32页2000Pepsi and Virgin charged Coke Cola has Pepsi and Virgin charged Coke Cola has used means to increase product store used means to incr
13、ease product store shelves in the area,in order to get shelves in the area,in order to get more market share.Such as rebate and more market share.Such as rebate and discount.discount.第24页/共32页2002Coke Cola sent much more production to the Coke Cola sent much more production to the shopkeeper as stoc
14、k.This action seems that the shopkeeper as stock.This action seems that the quantity of sale has not decreased.Then more and quantity of sale has not decreased.Then more and more investors will invest.more investors will invest.第25页/共32页 What can we learn from these examples?第26页/共32页 We always say
15、that:The business circles are like the battlefield.According to the market-oriented economy,the managers should devote themselves to pursuing and seeking for the profits in the market using any methods whatever they can use.(obey the laws)Is it necessary for the society to advocate the business ethic?第27页/共32页Imagine if this is your child?第28页/共32页Business ethics is,what can not be counted by money,what reflects the qualities of the leaders in company,what need not to be obeyed strictly,In fact,it is the conscience,in business 第29页/共32页 Any questions?第30页/共32页 Thank you!第31页/共32页
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