电子商务导论英文版2版PPT、教师手册、试题库turban_iec3_tif__1.pdf
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1、 1 Introduction to Electronic Commerce,3e(Turban)Chapter 2 E-Marketplaces:Mechanisms,Tools,and Impacts of E-Commerce 2.1 True/False 1)EC enablers include electronic markets,e-stores,and e-catalogs.Answer:TRUE Diff:1 Page Ref:50 2)Storefronts,malls,and portals are EC mechanisms that support the enter
2、tainment EC activity.Answer:FALSE Diff:3 Page Ref:51 3)The functions and efficiency of an e-market are the same as that of a physical marketplace.Answer:FALSE Diff:2 Page Ref:52 4)The emergence of electronic marketplaces has resulted in lower information search costs for buyers and lower transaction
3、 and distribution costs for sellers.Answer:TRUE Diff:2 Page Ref:53-54 5)Although both marketplaces and marketspaces can sell physical products,the marketspace can also sell digital products.Answer:TRUE Diff:2 Page Ref:55 6)Front end refers to activities that support online order fulfillment,inventor
4、y management,purchasing from suppliers,payment processing,packaging,and delivery.Answer:FALSE Diff:2 Page Ref:55 7)An intermediary is a third party that operates between sellers and buyers.Answer:TRUE Diff:2 Page Ref:55 8)Travelers using airline Web sites to book their flights directly without the u
5、se of travel agents is resulting in the reintermediation of travel agents.Answer:FALSE Diff:3 Page Ref:55 9)Electronic storefronts,Internet malls,and exchanges are major B2B e-marketplaces.Answer:FALSE Diff:2 Page Ref:56 2 10)A shipment court is a common storefront mechanism.Answer:TRUE Diff:2 Page
6、Ref:57 11)A Webstore is a single companys Web site where products or services are sold and usually has an online shopping cart associated with it.Answer:TRUE Diff:1 Page Ref:57 12)Brokers and infomediaries are two types of online intermediaries.Answer:TRUE Diff:2 Page Ref:60 13)WebMD,which is the la
7、rgest U.S.medical services company,is known mainly for its consumer portal,but its core business is being an e-intermediary.Answer:TRUE Diff:1 Page Ref:61 14)Search engines not only search and match,but also have capabilities that can be used to perform routine tasks that require intelligence.Answer
8、:FALSE Diff:1 Page Ref:64 15)An electronic shopping cart is an order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop.Answer:TRUE Diff:1 Page Ref:65 16)Shopping carts for B2B are fairly simple,but a shopping cart for B2C may be more complex
9、.Answer:FALSE Diff:2 Page Ref:65 17)An auction is a market mechanism that uses a competitive process by which a seller solicits consecutive bids from buyers or a buyer solicits bids from sellers.Answer:TRUE Diff:1 Page Ref:65 18)Auctions are based on dynamic pricing.Answer:TRUE Diff:1 Page Ref:67 19
10、)Reverse auctions are bidding or tendering systems in which the buyer places an item for bid on a request for quote system;then potential suppliers bid on the job,with the price reducing sequentially,and the lowest bid wins.Answer:TRUE Diff:3 Page Ref:68 3 20)E-auctions are becoming less important s
11、elling and buying channels for companies and individuals.Answer:FALSE Diff:1 Page Ref:69 21)In the one buyer,many potential sellers dynamic pricing configuration,the sellers use a forward auction.Answer:FALSE Diff:2 Page Ref:67 22)English,Yankee,Dutch,and free-fall are the four major types of forwar
12、d auctions.Answer:TRUE Diff:2 Page Ref:67 23)A limitation of e-bartering for businesses is the excess capacity items such as office space,storage,factory space,idle facilities,and labor cannot be bartered.Answer:FALSE Diff:2 Page Ref:70 24)RSS is a social-networking software tool for individuals.Ans
13、wer:TRUE Diff:2 Page Ref:72 25)Businesses cannot compete in virtual worlds.Answer:FALSE Diff:2 Page Ref:77 2.2 Multiple Choice 1)Eastern Mountain Sportss multifunctional employee workbench that facilitates collaboration among internal and external stakeholders is A)Extreme Deals.B)WebFOCUS.C)E-basec
14、amp.D)RSS.Answer:C Diff:2 Page Ref:48 2)Electronic markets are the EC mechanism supporting the A)communicate,collaborate and learn EC activities.B)presence and delivery,find information,compare,and analyze EC activities.C)improve performance EC activities.D)entertainment EC activities.Answer:B Diff:
15、3 Page Ref:51 4 3)Which of the following are EC activities supported by Web 2.0 tools and social network services?A)presence and discovery B)trading,buy,sell,exchange C)entertainment D)compare and analyze Answer:C Diff:3 Page Ref:51 4)Each of the following is a main function of traditional and elect
16、ronic markets except A)matching buyers and sellers.B)facilitating the exchange of information,goods,services,and payments associated with market transactions.C)financing the transformation of raw materials into finished products.D)providing an institutional infrastructure,such as a legal and regulat
17、ory framework that enables the efficient functioning of the market.Answer:C Diff:3 Page Ref:52 5)Digital products have different cost curves than those of regular products because in digitization A)most costs are variable,and fixed costs are low.B)most costs are fixed,and variable costs are very low
18、.C)most costs are fixed,but variable costs are high.D)all costs are variable.Answer:B Diff:3 Page Ref:55 6)The portion of an e-sellers business through which customers interact,including the sellers portal,electronic catalogs,shopping cart,and payment gateway is the A)front end of the business.B)bac
19、k end of the business.C)infrastructure for the business.D)intermediary in the business.Answer:A Diff:2 Page Ref:55 7)Activities related to order aggregation and fulfillment,inventory management,purchasing from suppliers,accounting and finance,packaging,and delivery are done in the A)front end of the
20、 business.B)back end of the business.C)infrastructure of the business.D)intermediary in the business.Answer:B Diff:2 Page Ref:55 5 8)The elimination of various types of agents that mediate between buyers and sellers,such as travel and insurance agents,is referred to as A)automation.B)disintermediati
21、on.C)remediation.D)e-distribution.Answer:B Diff:3 Page Ref:55 9)Online markets that are owned and operated by a single company and that are either sell-side or buy-side are known as A)private e-marketplaces.B)commercial portals.C)e-malls.D)B2B marketplaces.Answer:A Diff:2 Page Ref:56 10)Public e-mar
22、ketspaces are A)usually B2B markets.B)often owned by a third party or consortium.C)usually regulated by the government.D)all of the above.Answer:D Diff:1 Page Ref:56 11)Major department and discount stores are classified as A)general malls.B)specialized malls.C)regional stores.D)pure-play stores.Ans
23、wer:A Diff:2 Page Ref:58 12)Each of the following is a specialized mall except A).B).C).D).Answer:B Diff:2 Page Ref:58 6 13)Web sites with audio interfaces that can be accessed by a cell phone best describes A)mobile portals.B)intelligent engines.C)voice portals.D)knowledge portals.Answer:C Diff:2 P
24、age Ref:60 14)The type of broker that offers customers access to a variety of stores and provides them with transaction services is A)buy-sell fulfillment.B)virtual mall.C)metamediary.D)comparison agent.Answer:C Diff:3 Page Ref:60 15)Functionalities provided by EC merchant server software include A)
25、electronic catalogs.B)search engines.C)shopping carts.D)all of the above.Answer:D Diff:1 Page Ref:62 16)The presentation of product information in an electronic form and also serving as the backbone of most e-selling sites describes A)e-distributor.B)Kindle.C)e-magazine.D)electronic catalog.Answer:D
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