HND金融大综合1.doc
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1、1 Planning Action Plan1.1 Introduction The main idea of the report is how an Investment Services Manager is well-to-do client by providing solution to their savings, borrowing and personal insurance needs. The manager of the banks Western Branch has referred Alexander Flynn and his wife Janet to me.
2、 And we will mention them in the below.1.2 Likely resources to be usedPrimary research and secondary research were used. Primary research also known as field research consists of obtaining information that previously exists. This can be through numerous forms, including questionnaires and telephone
3、interviews amongst others. The advantages of primary research are Accurate outcome Higher credibility Match organizational needs at the best. The disadvantages of primary research are Expensive Time consuming More complicated The methods of primary research: Questionnaires Focus groups Observation E
4、tc. Secondary research also known as desk research, involves the summary, collation and, or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. It uses existing information. The advantages of secondary research are
5、 Save time and quick to use Has already been analyzed and Cost effective Wide coverage of subjects The disadvantages of secondary research are Out of date information and Huge screening work Maybe irrelevant to your needs Not specific to organization and anyone can use The methods of secondary resea
6、rch: search on the internet journal articles government statistics1.3 Strategy for carrying out reportStep1: Customer needs know the customers Ensure the needs of clients Step2: About products found products Compare products Choose products Step3: To persuade the clients to buy your products1.4 How
7、the project will be managedThe strategy need to be distribution time as follow diagram:ProjectStep1Step2Step3Time(day)1020101.5 Timescales for projectThe distribution of the specific time is shown below:Step1:Customer needs (10 days)Know the customers (4 days)Ensure the needs of clients (6 days)Step
8、2:About products (20 days)Found products (8 days)Compare products(14 days)Choose products (8 days)Step3:To persuade the clients to buy your products (10 days)1.6 Sources of informationLloyds bakings Official website: http:/ Santander Companys Official website: http:/ AVIVA Companys Official website:
9、 http:/ Developing Case Study Report2.1 Key factors in case study and Suggestions for improvementsAlexander Flynn is a client who is 48 years old, is the Company Director and Chief Executive of a software company .Alexander draws a salary of 420,000 per annum from the business. Janet is his wife who
10、 is aged 44, she is paid a salary of 55,000 per annum. And the couple has three children, aged 14,10 and 3 and two older attend a local private school, it charges 3,000 per child per annum in school fees. And they live in a large six-bedroom bungalow which is conservatively estimated at a value of 1
11、.25m. They have lived there for over six years and have an outstanding mortgage of 450,000 on the property. The couple has recently decided to build an extension to their home at a cost of 300,000.According to the case study, Alexanders family needs the services of savings, mortgage needs and protec
12、tion needs.2.2 Likely financial needs of the clients2.2.1 Savings:The cost of daily life, every family needs daily expenses, Alexanders family is no exception yet. So they need a current saving, like the debit card.Alexander is 48 years old and he can get 420,000 as salary per annum form his busines
13、s. Janet is 44 years old and her salary is 55,000 per annum. So they need a product that can save much money.At the same time, because the high salary, they need hand in the heavy taxation. Then they need a product that has a low taxation.Adam , the eldest child of the couple, whose age is 14. Sheil
14、a, the second elder child of the couple, whose age is 10. This two older chilren study in a local peivate school, which cost 3,000 per child per year as the school fees. Carina, the youngest child of the couple, whose age is 3. She is too young to go to school. But Alexander and Janet plans to send
15、her to the same school when she grows up. So they need a long-term returns and lower risks product.2.2.2 Mortgage needs:The Flynns have an outstanding mortgage of 450,000 on the property. The mortgage was taken out over 20 years on an endowment basis. Now the product caused a loss to them,so they mu
16、st turn mortgage and they need a product with low repayment interest rates.The couple decided to build an extension to their home at a cost of 300,000. So they need a house loans, but they has not pledge.2.2.3 Protection needs:Alexander is 48years old and Janet is 44years old. The age to retirement
17、is 65-year old in UK. So they need a life assurance.Alexander and Janet are all working for the Chief Executive and Company Director of Graphic Design Ltd software company. If the company go bankrupt, they are both loss their work and loss source of income. So the couple needs an income protection i
18、nsurance.This family live in a large six-bedroom bungalow in an expensive part of town, the house be estimated at a high value of 1.25m. And the couple decides to extend their house that cost 300,000. So they need a home and contents insurance, to prevention the house be damaged.Due to their childre
19、n are too young and they are not adult. So they need a personal accident insurance.2.3 Likely providersAbout the savings and loan:Lloyds banking group:It was formed in 1765. The banks and financial services group which build in the UK, mainly engaged in bank loans, mortgages, savings, investment and
20、 insurance business, and it have more than 2,400 branched worldwide. It is a leading British financial institution with its head office in Edinburgh, Scotland and operations that span the globe including the US, Europe, middle east and Asia. Lloyds TSB also became the first mainstream bank to launch
21、 a share-compliant business account, with the Islamic business and corporate account being the latest financial product to be run in line with share principles.Santander Company: It was formed in northern Spain in 1857, it is a commercial and retail bank with a presence in 10 core markets in Europe
22、and north and South America. It is the largest bank in the euro zone by market capitalization and the fourth largest bank in the world by profit in 2010 with a distribution capability across more than 1,400 branches and 25 corporate business centers combined with a broadening commercial product rang
23、e. And look ahead, Santander is extremely well- positioned to continue to grow, with expansion focused primarily through organic means, while assessing selected acquisition opportunities as they arise.Standard Chartered Bank:It was founded in 1853. It is the authority bank in the world, the business
24、 focus on Asia, the subcontinent, Africa, the Middle East and Latin America and other emerging markets. Its principal activities include retail banking services (such as mortgages, investment services, credit cards and personal loans), commercial banking services (including cash management, trade fi
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