埃森哲技术展望2019.pdf
《埃森哲技术展望2019.pdf》由会员分享,可在线阅读,更多相关《埃森哲技术展望2019.pdf(96页珍藏版)》请在得力文库 - 分享文档赚钱的网站上搜索。
1、 The Post-Digital Era is Upon Us ARE YOU READY FOR WHATS NEXT?Accenture Technology Vision 2019Persistent change, challenged assumptions, and disruption are now the norm, rather than the exception, in business and society. And these indicators will only accelerate and multiply as we progress into the
2、 future. The lightning-speed of change, driven by technology, is taking us from the digital age toward a new reality, one we call the post-digital world.The Accenture Technology Vision 2019 lays out the inarguably bold and complex path that businesses will encounter in the coming years, as digital c
3、ontinues to take hold and the next wave of powerful technologies ushers in a new era.First lets look at what is happening today to see where we are headed: everything is becoming digital. Organizations are making enormous strides and realizing the benefits of new digital business models and processe
4、s. We see examples of this everywhere in how people shop, work, learn, communicate, decide, respond and even elect leaders. Now enterprises are at a crucial turning point. Digital is indeed important, but now it is simply the price of admission for doing business, especially as technologies have swi
5、ftly evolved peoples expectations and behaviors. The next epic disruption is coming, and our Tech Vision provides a glimpse of this future, along with insights on how to steer your organization toward continued success.Here is the good news: the post-digital era offers tremendous opportunities and v
6、alue for business if enterprises proceed responsibly and strengthen trust. The power of cloud and artificial intelligence will continue to advance. When combined with technologies such as distributed ledger, extended reality, and quantum computing, they will reshape not only the business sphere, but
7、 also the relationships with individualscustomers, employees and ecosystem partnersthat are critical to future growth.As you explore Accenture Technology Vision 2019, think ahead to this new reality with us, and decide how your organization will get ready for what the post-digital world will bring.T
8、hank you,FOREWORDAs every business does indeed become a digital business what is next?Paul Daugherty, Chief Technology custom-tailored pieces from Zozotowns in-house clothing line in some cases could arrive in as few as 10 days.1Gillette is catering to individual preferences in health and beauty, pa
9、rtnering with 3D printing startup Formlabs to offer customized razor designs.2 Consumers create their personalized product through the companys website; the digitally-personalized design is then physically printed and assembled, to be shipped directly to their door.TECHNOLOGY VISION 2019 THE POST-DI
10、GITAL ERA IS UPON US4#TECHVISION20194And customizing for the individual doesnt necessarily require Zozosuits or direct design input. Sams Club developed an app that uses machine learning and data about customers past purchases to auto-fill their shopping lists, and plans to add a navigation feature,
11、 which will show optimized routes through the store to each item on that list.3,4 Virgin Hotels greets its guests with a cocktail of their choice and a minibar stocked with their favorites, thanks to a digital platform the company uses in place of a rewards program.5Companies like these are figuring
12、 out how they can shape the world around people and pick the right moments to offer their products and services. Looking at these companies individually, there is a story of hyper-personalization and on-demand digital services. But the collective enterprise efforts reveal a fundamental shift in how
13、people will experience the world for generations to come. Soon, each individual will have their own reality, and every moment will represent an opportunity for companies to play a role in shaping it. What is enablingand drivingthis reality-shaping shift? The emergence of a post-digital world. We as
14、a society are nearing a turning point in digital enterprise, where more businesses will have completed their digital transformations than not. Digital-era technology, which began as a differentiating advantage years ago, is now expected from every business. But its impact is still changing Accelerat
15、edSignificantly acceleratedStayed the sameSlowed45%49%6%0%According to our Technology Vision 2019 survey of 6,672 business and IT executives, 45 percent report the pace of innovation in their organizations has significantly accelerated over the past three years due to emerging technologiesTECHNOLOGY
16、 VISION 2019 THE POST-DIGITAL ERA IS UPON US5#TECHVISION20195IntroductionAs the playing field evens out, companies will need to acknowledge a shift in their reality tooaround the level of expectations they face from digitally mature customers, employees, and business partners. Businesses have used t
17、echnology-driven mass customization to get more granular with consumers through a top-down approach: selling two different options, then 10 different options, then 100 different options. Companies success with this approach has fostered the illusion that they can meet any need, no matter how persona
18、l or custom. Now, to meet expectations in the post-digital world, they need to turn that illusion into reality. That means understanding people at a holistic level and recognizing that their outlooks and needs change at a moments notice.In the post-digital world, every moment will represent a potent
19、ial new market of one. Its where demand is communicated instantly and gratification is expected immediately. Whats more, both are constantly changing, creating an infinite and never-ending stream of opportunities to be met through business- to-business (B2B) and business-to-consumer (B2C) engagement
20、, as well as in the public sector. The post- digital world is one where technology is the fabric of reality, and companies can use it to meet people wherever they are, at any moment in timeif they rise to the challenge.the relationship between businesses and society, and the expectations of individu
21、al people. Digital-born companies and those completing their transformations have showered consumers with digital products and services. Facebook, Twitter, Snapchat, and a constant rotation of new social media brands have become go-to destinations for finding and sharing information. Smart home devi
22、ces enable contextual interactions between the digital and physical world (Hey Google, remind me to talk to the accounting staff when I get to the office), direct requests for physical products and services (Alexa, order more dish soap), and even digitally driven social interactions from wherever pe
23、ople choose (Siri, call Mom with FaceTime).The digital saturation of reality has granted companies with exceptional capabilities. They can understand their customers with a new depth of granularity. They have more channels than ever to reach those consumers. And with every company finally converging
24、 on the same digital footing, there are more digital ecosystems and more potential partners to help companies create holistic experiences.But as we move collectively into the post-digital era, these capabilities and advantages are now available to every organization. Digital itself is no longer diff
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 埃森 技术 展望 2019
限制150内