2022「反卷青年」户外露营市集(让美好生活触手可及主题)活动策划方案-62正式版.pptx
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1、民 谣 音 乐篝 火 野 炊烟 火 市 集咖 啡 轰 趴露 天 影 院极 限 飞 盘CAMPING STRATEGY 让美好生活触手可及20222022反卷青年露营市集反卷青年露营市集让美好生活触手可及 壹贰叁肆活动总述P la n n in g im p o rt.目录CONTENTS活动亮点overview of the activity.预热宣传Atmosphere to decorate.CAMPING STRATEGY 01活动总述O N E P O R R I D G E,O N E M E A L 活动主题:让美好生活触手可及2022反卷青年露营市集活动时间:周末/小假期参与对象
2、:业主、意向客户、潜在报名客户、定向邀约客户活动调性:户外、自由、浪漫、社交、治愈、亲子、狂欢C CAMPING STRATEGYAMPING STRATEGY 活动概况Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.0102针对疫情复苏期,推出治愈式系列活动,驱散疫情对市民带来的负面情绪,树立品牌形象,促进项目销售。03走进大自然,呼吸新鲜空气,
3、感受大自然之美,让参与来宾能够放松心情,为假日美好生活添彩活动目的紧跟市场风向,策划安排精致露营系列活动,聚焦市民眼球。活动现场共规划有露营区、篝火野炊区、烟火市集区、民谣音乐区、露天电影区、咖啡轰趴区 互动游乐区七大区块铺排了时下精致露营中最受消费者喜爱的活动内容让所有参与来宾都可尽情享受落日下的慵懒,感受最惬意自在的度假时光C CAMPING STRATEGYAMPING STRATEGY 区域规划CAMPING STRATEGY 02活动亮点O N E P O R R I D G E,O N E M E A L好友闲坐,灯火可亲当浪漫的旋律响起天籁歌声将音乐里的深情娓娓道来细腻的歌声也如
4、微风拂过大地C CAMPING STRATEGYAMPING STRATEGY 民谣音乐C CAMPING STRATEGYAMPING STRATEGY 篝火野炊打包的披萨,现煎的牛扒,虎皮蛋糕火锅、牛肉罗宋汤.让人们对露营上瘾的,除了野外的大自然最不能缺少的,一定是露营的美食篝火野炊的快感C CAMPING STRATEGYAMPING STRATEGY 烟火市集在市集里有最丰富的露营装备,文创好物,阅读书籍,美食饮品.带着人们走进不同文化的生活方式寻找与放入温情C CAMPING STRATEGYAMPING STRATEGY 咖啡轰趴生活工作于喧闹城市,愿寻片刻自我宁静自然城市露营咖啡
5、厅,在品鉴、制作咖啡的过程中尽享feel leisurelyC CAMPING STRATEGYAMPING STRATEGY 露天影院以天为幕,以地为席一束月光,一帧帧如明信片般的风景,在幕布上划过每一个情节都吸引着眼球带着朋友,陪着家人们看电影,唠家常,这便是最美好的时光C CAMPING STRATEGYAMPING STRATEGY 极限飞盘随着精致露营的热潮来袭飞盘运动也火速出圈没有复杂的规则 无需过重的装备在社交式露营中备受追捧感受一把热汗+交友的快乐CAMPING STRATEGY 03预热宣传O N E P O R R I D G E,O N E M E A LMost of
6、the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.活动前期线上推出帐篷里的露营指南互动h5,通过左右滑动页面,可切换不同露营场景,带领网民们感受24h沉浸式云露营体验从清晨到日落、再到漫天星光,不同时段环境不同,露营氛围拿捏到位。点击露营人物并选择最向往的露营地,精心挑选一套穿搭,开启浪漫的露营之旅,生成海报并进行分享还有机会赢得千元露营尖货!C CAMPING S
7、TRATEGYAMPING STRATEGY 帐篷里的露营指南CAMPING STRATEGY 04活动布置O N E P O R R I D G E,O N E M E A LMost of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.利用星空,帐篷,电影等元素打造大型露营主题门头,营造满满活动昭示性。C CAMPING STRATEGYAMPING STR
8、ATEGY 露 营 节 门 头(图为示意)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.布置合影推头,增加氛围性,结合绿植,花艺,项目主题字与帐篷、电影放映机等元素。(图为示意)C CAMPING STRATEGYAMPING STRATEGY 氛围堆头Most of the food is a fission that is caused by
9、 the collision of different ingredients.If you look at the encounters of the ingredients in the world.规划设置好露营专区,来宾可自带帐篷在此开启露营节。(也可现场租赁,领包入住)C CAMPING STRATEGYAMPING STRATEGY 露营专区Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of th
10、e ingredients in the world.设置电影放映幕及观影专区。C CAMPING STRATEGYAMPING STRATEGY 观影区Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.搭建简易舞台区,可利用木作,帐篷,灯带等进行氛围营造。C CAMPING STRATEGYAMPING STRATEGY 舞台区Most of th
11、e food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.规划烟火市集区,设置白色尖顶帐篷。C CAMPING STRATEGYAMPING STRATEGY 烟 火 市 集 区Most of the food is a fission that is caused by the collision of different ingredients.If you look at
12、 the encounters of the ingredients in the world.布置木质桌椅,提供火炉,供来宾篝火野炊。C CAMPING STRATEGYAMPING STRATEGY 篝 火 野 炊 区Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.咖啡区设置移动餐车,进行咖啡售卖、体验活动。C CAMPING STRATEGY
13、AMPING STRATEGY 咖 啡 轰 趴 区CAMPING STRATEGY 05活动内容O N E P O R R I D G E,O N E M E A L露营区Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.来宾至签到处登记个人信息并使用彩色马克笔完成签到。C CAMPING STRATEGYAMPING STRATEGY 主 题 签
14、到 处Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.露营区,来宾可自带帐篷搭建在此开启露营节。也可现场租赁,领包入住。C CAMPING STRATEGYAMPING STRATEGY 入住营地Most of the food is a fission that is caused by the collision of different in
15、gredients.If you look at the encounters of the ingredients in the world.带着吉普赛人的豪放,当低调而浪漫的波西米亚帐篷遍布满地,这里便成了夜观星空的最佳场地这就是我们的露营专区C CAMPING STRATEGYAMPING STRATEGY 露营专区Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in
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