cocacolavspepsi(简化).ppt
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1、coca cola or pepsiLetLets play a game!s play a game!茶研工坊茶研工坊茶研工坊茶研工坊冰爽茶冰爽茶冰爽茶冰爽茶原叶绿茶、原叶绿茶、原叶绿茶、原叶绿茶、红茶红茶红茶红茶果粒橙果粒橙果粒橙果粒橙VSVS纯果乐纯果乐纯果乐纯果乐雪碧雪碧雪碧雪碧VSVS醒目醒目醒目醒目VSVS激浪激浪激浪激浪VSVS七喜七喜七喜七喜美年达美年达美年达美年达VSVS芬达芬达芬达芬达VSVS酷儿酷儿酷儿酷儿冰露冰露冰露冰露VSVS活森水活森水活森水活森水VSVS冰纯水冰纯水冰纯水冰纯水佳得乐佳得乐佳得乐佳得乐Which coke do you prefer?Invente
2、d in 1886 and still going strong today-the history of the worlds favourite drinkThe global drink The global drink history and culturehistory and culturecompetitioncompetitionproductproduct1886-1892:Atlanta Beginnings1893-1904:Beyond Atlanta1905-1918:Safeguarding the brand1919-1940:The Woodruff legac
3、y1941-1959:The war and its legacy1960-1981:A world of customers1982-1989:Diet Coke and new Coke1990-1999:New markets and brands2000-Now:History of Brand cultureBrand culturepassion:vigor and happinessLeadership:the courage to shape a better future Integrity(正直、诚实正直、诚实):be real Accountability(负责任)(负责
4、任):if it is to be,its up to me Collaboration(协作、合作)(协作、合作):leverage collective genius Innovation:seek,imagine,create,delight Quality:what I do,I do well.Invented in 1898 and still young in the world of drink.-The universal drinkhistory and cultureproductcompetitionBorn:1898-8-281977:begin to march t
5、owards KFC,Pizza-hut,Taco Bell and so on1997:separate pepsi from the chief company and focus on his own development.1923:declare bankruptcy 1931:purchased by Loft 1982:pepsi go into ChinaToday:we still moving on and try to become better Passion:young and changeLeadership:we just focus on the results
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