Enterprise Applications4264.pptx
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1、Enterprise ApplicationsAchievingOperational Excellence&Customer IntimacyTasty BakingPre-wrapped single-portion treatsCupcakesSnack piesCookiesdonuts$170 million in sales in 2007Through 15,500 convenience stores&supermarketsMarket share&sales droppingProfitability at all-time lowTechnically challenge
2、d,inflexible manufacturingNo timely info forTracking manufacturing outputsWarehouse shipmentsChallengesShipments were missedExcess inventory had to be sold at a discountOperating costs roseSales info come from its network of sales distributionSolutionInstall enterprise system using SAPConsultants fr
3、om SAP&DeloitteMicrosoft SQL server databaseChanges in its business processes to take maximum advantages of SAP capabilitiesBenefitsReduced Inventory write-downs by 60%Price markdown by 40%Customer satisfaction has increasedLower return ratesHigher order fill rates9.1 Enterprise systems9.2 Supply ch
4、ain management systems9.3 Customer relationship management systems9.4 Enterprise applicationsNew opportunities&challenges9.1 Enterprise systemsEnterprise resources planning,ERPChapter 2A suite of integrated software modulesA common central databaseData are collected from allDivisions and departments
5、 in a firmKey business processMade data immediately available to all Divisions and departments in a firmKey business process鼎新 Workflow ERPSales repPlace an order for tire rimsThe system verifyCustomers credit limitSchedule the shipmentIdentify the best shipping routeIf inventory is insufficientThe
6、system schedules the manufacturingEnterprise softwareBuilt around thousands of predefined business processesBest practice 典範作業Most successful solutions or problem solving methodSources of best practicesConsulting firmsEnterprise software firmsHire a consulting firm or enterprise software firmObtain
7、the knowledge base of best practice=ImplementationSelect the functionsFinance&account,MapTheir business processesPredefined business processes of software supportedConfiguration tablesTailor software to business processesABC accounting,standard cost accountingIf software does not support the way the
8、 organization does businessRewrite softwareSoftware is complexExpensive customizationDegrade system performanceCompany changes the way they workMajor ERP vendorsSAPOracle鼎新電腦鼎新電腦Business value of enterprise systemsIncrease operation efficiencyProvide firm-wide informationMake better decisionEnforce
9、standard practices and dataEveryone does business the same wayEx:Coca-cola(SAP)Standardize business process in 200 countriesLeverage its world-wide buying powerRespond rapidly to customer requestsIntegrate dataorders,manufacturing,Evaluate overall organizational performanceAnalytical tools9.1 Enterp
10、rise systems9.2 Supply chain management systems9.3 Customer relationship management systems9.4 Enterprise applicationsNew opportunities&challengesSupply chainNetwork of organizations and business processesProcuring raw materialsTransforming materials intoComponentsFinish productsDistribute to custom
11、ersDesign,market,&sellShanksHeelsInformation&supply chain managementInefficiencies in the supply chainPart shortageUnderutilized plant capacityExcessive finished goods inventoryHigh transportation costCaused by inaccurate or untimely informationManufacturer has perfect informationExactly how many un
12、itsWhencustomers wantedMake Just-in-time strategy possibleUncertainty arise in supply chainsUncertain product demandLate shipments from suppliersDefective parts or raw materialsProduction process breakdownSolutionsBuild more inventoryOn product that manufacturer thinks customer needSafety stockInven
13、tory cost vs.low fill rate costBullwhip effect長鞭效應、啤酒遊戲(beer game)Information about the demand for a product Get distorted As it pass from one entity to the nextAcross the supply chainThese changes ripple throughout the supply chainMagnifyingCreating excess inventoryP&GPampers disposal diapersOffer
14、aggressive price promotionCustomer purchases are fairly stableOrder from distributors will spikeThe bullwhip is tamedBy reduce uncertaintyAccurate&up-to-date infoSupply chain management applicationsSupply chain planningGenerate demand forecastsDemand planningHow much product a business needs to make
15、 to satisfy all its customers demandDevelop sourcing and manufacturing plansHow much to manufacture in a given periodEstablish inventory levelDetermine where to store finished goodsExampleA large customer place a large order than usual orchange the order on short noticeCreate a widespread impactaddi
16、tional materialdifferent mix of raw materialsSupply chain planning softwaremakes the necessary adjustmentsshares the info about all changesSupply chain executionManage the flow of productsThru distribution centers and warehouseEnsure that products are delivered to the right locationsIn the most effi
17、cient mannerFunctionsTrack goodsManage material,warehouse,transportationFinancial informationMajor vendorsManugisticsi2SAPOracleGlobal SCM&the InternetBefore InternetDifficulties to make info flowInternal supply chainERPExternal supply chainIncompatible technology platformInternet TechnologyIntranet
18、ExtranetImprove coordination among supply chainBenefitsInstantly communicationUp-to-date infoExampleCustomer can tap into suppliers system台積電 虛擬工廠 TSMC/Virtue companyGlobal supply chain issuesAdditional costs of offshore manufacturingTransportationInventoryThe need for a larger buffer of safety stoc
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