Ford Automobile Company6109.pptx
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1、Ford Motor CompanyBrief IntroductionBrand Name:FordIndustry:AutomotiveFounded:June 16,1903 Founder:Henry FordHeadquarters:Dearborn,Michigan,USProducts:Automobiles;Automotive partsServices:Automobile Finance(Ford Financial);Vehicle leasing(Hertz);Vehicle service(Quality Care)Divisions:Ford;LincolnIn
2、addition to the Ford and Lincoln brands,Ford also owns a small stake in Mazda in Japan and Aston Martin(阿斯顿马丁)in the UK.Fords former UK subsidiaries(子公司)Jaguar and Land Rover were sold to Tata Motors(塔塔汽车)of India in March 2008.In 2010 Ford sold Volvo to Geely Automobile.Ford discontinued(停止使用)the M
3、ercury(水星)brand at the end of 2010.Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce工业劳动力 using elaborately精巧地 engineered manufacturing sequences typified by moving assembly lines组装线.Henry Fords methods came to be known around the wor
4、ld as Fordism 福特制(一种使工人或生产方法标准化以提高生产效率的方法)by 1914.Ford is the second largest automaker in the U.S.and the fifth-largest in the world based on annual vehicle sales in 2010.At the end of 2010,Ford was the fifth largest automaker in Europe.Ford is the eighth-ranked overall American-based company in the
5、 2010 Fortune 500 list,based on global revenues in 2009 of$118.3 billion.In 2008,Ford produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants and facilities worldwide.During the automotive crisis,Fords worldwide unit volume dropped to 4.817 million in 2009.In 2010
6、,Ford earned a net profit of$6.6 billion and reduced its debt from$33.6 billion to$14.5 billion lowering interest payments利息支付 by$1 billion following its 2009 net profit of$2.7 billion.Starting in 2007,Ford received more initial quality survey awards from J.D.Power and Associates(美国一家权威的市场调查机构,近年来该机
7、构每年都对众多的汽车用户进行调查,以评出各细分市场的优胜车型和排名)than any other automaker.Five of Fords vehicles ranked at the top of their categories and fourteen vehicles ranked in the top three.BrandsFord Motor Company manufactures automobiles under its own name and as Lincoln in the United States.In 1958,Ford introduced a new
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