贝恩行业分析-overviewonanalysis1lap.pptx
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1、Left Header Right HeaderShadow BoxSource:1994 The Boston Consulting Group All rights reserved-1-A Primer on AnalysisOverviewConfidential DocumentLeft Header Right HeaderShadow BoxSource:1994 The Boston Consulting Group All rights reserved-2-TABLE OF CONTENTSIntroductionGeneral analytical techniques
2、Graphs Deflators Regression analysisSupply side analysis Cost structures Design differences Factor costs Scale,experience,complexity and utilization Supply curvesDemand side analysis Customer understanding-segmentation and“Discovery”-conjoint analysis-multi-dimensional scaling Price-volume curves an
3、d elasticity Demand forecasting-technology/substitution curvesWrap-upLeft Header Right HeaderShadow BoxSource:1994 The Boston Consulting Group All rights reserved-3-LOGIC AND ANALYSIS CRITICAL TOSTRATEGY DEVELOPMENTKey to strategy development is laying out“logic”to Understand what makes business wor
4、k-economics-interactions across competitors,segments,time,.Conceptually organize client goals Devise ways to achieve clients goals Help client“make it happen”A tightly developed piece of this logic is analysis Reducing complex reality to a few salient points Isolating important economic elementsLeft
5、 Header Right HeaderShadow BoxSource:1994 The Boston Consulting Group All rights reserved-4-ANALYSIS IS MORE THAN NUMBER CRUNCHINGAnalysis is.Integrating quantitative and qualitative knowledge Seeing the bigger picture Thinking-creatively-conceptuallyNot.Endless calculations Letting statistics dicta
6、te/rule“Classic”scientific rigorLeft Header Right HeaderShadow BoxSource:1994 The Boston Consulting Group All rights reserved-5-ANALYTICAL BIAS“Everything can be quantified”Not really,but Most“qualitative”effects are based in economics-explicit or opportunity costs-accurately quantifiable or notClie
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