2021年服装品牌商业计划书.pdf

1 服装品牌商业计划书1、品牌定位2、整体发展战略3、市场分析4、营销策略5、管理组织6、投资计划7、利润分析8、综述1.1 品牌简介品牌名称：经营范围：一期主营品牌的时尚女装、男装、儿童装、高端饰品等二期开发家庭生活用品、高端定制男女装三期 侈品文化品鉴馆四期 健康生活馆概况：自营及发展加盟品牌的运营商，靠总部（英国公司）精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 1 页，共 30 页2 的管理，营销经验降低前期的市场运作风险。1.2 品牌核心精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 2 页，共 30 页文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C83 1.3 品牌消费定位精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 3 页，共 30 页文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 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HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K14 3.3 产品风格定位（女装参考例图）3.3 产品风格定位（女装参考例图）精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 4 页，共 30 页文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 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HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K15 3.3 产品风格定位（女装参考例图）女装时尚都市系列3.3 产品风格定位（男装参考例图）男装系列精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 5 页，共 30 页文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 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ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K17 3.3 产品风格定位（童装参考例图）童装系列1.4 管理团队董事长兼总经理：优秀的企业家河南省服装协会副会长河南省服装界著名的策划、营销、管理专家十多年国家服装品牌经营管理经验服装领域有独特的嗅觉与灵感1.4 管理团队品牌总监：精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 7 页，共 30 页文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 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ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K18 曾担任科倍（Cobest）公司品牌总监及总经理;世界领先的意大利时尚男装Ermenegildo Zegna量身定制经理&零售培训师、鞋料管理专家；意大利奢侈品牌Malo 商店经理；意大利品牌 VERRI 远东零售经理；能力：拥有全球市场的管理经验，包括欧洲，亚洲，美洲。对不同的消费行为及市场有极强的理解力；并能根据各地不同需求制定为客户量身打造的战略。能够快速与不同企业环境/文化融为一体。全面的管理经验及实际操作经验，包括市场营销，人为资源，财务，推广及行政。具有灵活的商业头脑，对品牌推广有远见，并能为长期及短期客户制定不同的品牌推广战略。卓越的领导力，做事井井有条，拥有综合管理的意识。对维护及遵守项目活动安排及关键时间表有较强的时间及项目管理能力和操作能力。1.4 管理团队营销策划总监：中国营销策划界新锐力量，为众多品牌及企业提供品牌策划服务，如：可口可乐酷儿，豫联集团，戴梦得珠宝，精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 8 页，共 30 页文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 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HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K19 润宝翡翠，赛马特商业广场，河南中烟工业公司、各地河南商会等;独立策划并执导国内多项大型文艺晚会及商业活动；独立策划并运营的品牌VENUS 养生连锁机构，两年时间立足上海、营销中国，成功开店超过上百家。主张活动营销，致力于助推中国活动事业，丰富中国文化产业。独特的思维方式，丰富的社会资源，使其坚信活动创造价值！1.4 管理团队设计总监：毕业于中国纺织大学服装设计专业原 ME&CITY品牌设计师国际时尚大刊 Oggi 今日风采造型师设计作品曾多次在国内外设计大赛中获奖2009 年服装设计师杂志推荐的新锐设计师之一1.4 管理团队1.5 未来团队建设1、品牌定位2、整体