2021年服装品牌商业计划书.pdf
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1、1 服装品牌商业计划书1、品牌定位2、整体发展战略3、市场分析4、营销策略5、管理组织6、投资计划7、利润分析8、综述1.1 品牌简介品牌名称:经营范围:一期主营品牌的时尚女装、男装、儿童装、高端饰品等二期开发家庭生活用品、高端定制男女装三期 侈品文化品鉴馆四期 健康生活馆概况:自营及发展加盟品牌的运营商,靠总部(英国公司)精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 1 页,共 30 页2 的管理,营销经验降低前期的市场运作风险。1.2 品牌核心精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 2 页,共 30 页文档编码:CP8V1S5C2G8 HD9C
2、10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2
3、B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM
4、6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N
5、5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编
6、码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V
7、1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G
8、8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C8文档编码:CP8V1S5C2G8 HD9C10Y5B2B10 ZM6Y3V6N5C83 1.3 品牌消费定位精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 3 页,共 30 页文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2
9、A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 Z
10、N5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2
11、A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 Z
12、N5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2
13、A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 Z
14、N5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2
15、A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K14 3.3 产品风格定位(女装参考例图)3.3 产品风格定位(女装参考例图)精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 4 页,共 30 页文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1
16、ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S
17、2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1
18、ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S
19、2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1
20、ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S
21、2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K15 3.3 产品风格定位(女装参考例图)女装时尚都市系列3
22、.3 产品风格定位(男装参考例图)男装系列精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 5 页,共 30 页文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6
23、E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5
24、 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6
25、E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5 HV5U2S6G2N1 ZN5X2T6E3K1文档编码:CY2S2A8Q8I5
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