大学体验英语2(第三版)unit.ppt

Return to MenuReturn to MenuPassage APassage BUnit 3Unit 3Passage AThink About ItRead About ItBefore reading Passage A,describe the following pictures.1.Have Have you you ever ever read read any any English English public public service service advertisements?advertisements?Can Can you you appreciate appreciate the the public public service service messages messages they they are are promoting?promoting?Yes,of course.For example,I have learned from one ad saying that different kinds of used cans and bottles should be thrown into different dustbins so as to help classify them for recycling.Not onlydid I myself do so,I also asked other people to follow the advice.Reference:Reference:2.Please Please give give one one or or two two examples examples of of advertising advertising slogans slogans of of public service.public service.Here are some examples:“Smoking is dangerous for peoples health.”“For the safety of your family and yourself,drive carefully.”Reference:Reference:3.Do you think public service campaigns are necessary?Explain.Do you think public service campaigns are necessary?Explain.Yes,I do.They help raise peoples awareness of some public concerns.For instance,nowadays people have become much more conscious about environment protection and public service campaigns play a big part in it.Reference:Reference:Read About ItLanguage PointsContent AwarenessLanguage FocusReading Skills PracticeThe Ad Council at a GlanceYou may not immediately know us by name,but you do know us.For 59 years,the Ad Council has created timely and compelling public service messages for ournation.Our slogans and characters are more than memorable they raise awareness,inspire individuals to take action,and save lives.The following results testify to the power of the Ad Councils messages to make lasting and positive social change:Smokey Bear and his famous words of wisdom,“Only You Can Prevent Forest Fires,”are recognized by 95%of adults and 77%of children.Launched in 1944,the Smokey Bear Forest Fire Prevention campaign is one of the longest-running and famous public service advertising campaigns in history.Since the Ad Council began its“Friends Dont Let Friends Drive Drunk”campaign,70%of Americans have tried to stop someone from driving drunk.In 1998,America experienced the lowest number of alcohol-related fatalities(15,935)since the U.S.Department of Transportation began maintaining these records.The tagline is the most recognized anti-drinking and driving slogan in America.The United Negro College Fund has been reminding Americans that“A Mind Is a Terrible Thing to Waste,”since 1972.UNCF has raised over$1.4 billion,and helped more than 300,000 minority students graduate college.Since the Crash Test Dummies,Vince and Larry,were introduced to the American public in 1985,safety belt usage has increased from 21%to 70%,saving an estimated 75,000 lives.Since creating the category of public service advertisements(PSAs)in 1942,the Ad Council has played an increasingly critical role in our changing society.The War Advertising Council,a private,non-profit organization,was founded to rally support for World War II-related efforts.The War Ad Council produced PSA campaigns that raised$35 billion in War Bonds,encouraged the planting of 50 million Victory Gardens,reminded people that“Loose Lips Sink Ships,”and recruited 2 million women into the job force through the powerful symbol,“Rosie the Riveter.”After the War,the President asked the War Ad Council to continue as a peacetime public service organization to help solve the most pressing social issues of the day.Hence,the Ad Council was born.The Ad Councils mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.To that end,the Ad Council marshalsvolunteer talent from the advertising and communications industries,the facilities of the media,and the resources of the business and non-profit communities to create awareness,foster understanding and motivate action.As the nations leading producer of PSAs,the Ad Council has created more than 1,000 public service campaigns concerning critical issues such as crime prevention and drug abuse,and has brought issues such as child abuse,recycling and AIDS to national attention.In 1995,to maximize the impact of all of the campaigns,the Ad Councils Board of Directors voted unanimously to adopt a new,ten-year initiative to help Americans who cant speak for themselves our children.Dubbed“Commitment 2000,”its objective is to raise awareness and stimulate individuals to take positive action,so that our nations children will have a better chance of achieving their full potential.For the past two years the Ad Council has been frequently listed as a Top 25 Internet Advertiser,according to Nielsen/NetRatings rankings,registering approximately 11 billion impressions in 2000.The organizations website,www.adcouncil.org,features all of the campaigns.The Ad Councils pledge is to remain committed and vigilant in establishing a foothold for public service advertising in a rapidly changing media landscape.Since the tragedies of September 11th,Americans have experienced profound grief and immobilizing fear that has shaken beliefs,threatened security and deepened the economic decline.The Ad Council reached out to the federal government as well as important national non-profits with an offer to create and also distribute their crisis-related messages to media outlets nationwide.These new messages are designed to inform,inspire and involve allAmericans to participate in activities that will strengthen the nation and help win the war on terrorism.(685 words)The The Ad Ad Council Council is is a a private,private,non-profit non-profit organization organization that that produces,produces,distributes distributes and and promotes promotes thousands thousands of of public public service service campaigns campaigns on on behalf behalf of of non-profit non-profit organizations organizations and and government government agencies agencies in issue areas such as improving thein issue areas such as improving thequality quality of of life life for for children,children,preventive preventive health,health,education,education,community community well well being,being,environmental environmental preservation preservation and and strengthening families.strengthening families.http:/www.adcouncil.org/memorablememorable a a.which is worth rememberingwhich is worth rememberingExamplesExamples This was indeed the most This was indeed the most memorablememorable day of my life.day of my life.The experience was The experience was memorablememorable for all of us.for all of us.Our slogans and characters are more than Our slogans and characters are more than memorablememorable they raise awareness,inspire individuals to take action,and they raise awareness,inspire individuals to take action,and save lives.save lives.More to learnMore to learnInspireInspire v v.to to encourage in(someone)the ability to actencourage in(someone)the ability to actExamplesExamples We We need need a a new new captain captain someone someone who who can can inspireinspire the team.the team.SuccessSuccess inspires inspires us for fresh efforts.us for fresh efforts.Our slogans and characters are more than memorable Our slogans and characters are more than memorable they they raise awareness,raise awareness,inspireinspire individuals to take action,and save individuals to take action,and save lives.lives.More to learnMore to learnIndividualIndividual n n.person;any human beingperson;any human beingExamplesExamples The The individualindividual doesnt doesnt count count for for much much in in the the situation,the nation must come first.situation,the nation must come first.The The purpose purpose of of the the law law is is to to protect protect the the rights rights of of the the individualindividual.Our slogans and characters are more than memorable Our slogans and characters are more than memorable they they raise awareness,inspire raise awareness,inspire individualsindividuals to take action,and save to take action,and save lives.lives.More to learnMore to learntake actiontake action to to start to do something,begin to actstart to do something,begin to actExamplesExamples The The government government has has promised promised to to taketake quick quick actionaction on the energy crisis.on the energy crisis.The police The police tooktook firm firm actionaction to deal with the riots to deal with the riotsOur slogans and characters are more than memorable Our slogans and characters are more than memorable they they raise awareness,inspire individuals to raise awareness,inspire individuals to take actiontake action,and save,and save lives.lives.More to learnMore to learnOur slogans and characters are more than memorable Our slogans and characters are more than memorable they they raise awareness,inspire individuals to take action,and save raise awareness,inspire individuals to take action,and save lives.lives.Not Not only only are are our our slogans slogans and and characters characters enjoyable,enjoyable,they they also also make make people people be be aware aware of of social social issues,issues,take take part part in in and and contribute to social activities.contribute to social activities.我我们们创创作作的的口口号号和和形形象象不不只只是是令令人人难难忘忘，而而且且能能引引起起广广泛泛关关注，激励人们采取行动，挽救无数的生命。注，激励人们采取行动，挽救无数的生命。ParaphraseParaphraseTranslationTranslationtestifytestifyv v.to to bear witness;serve as proofbear witness;serve as proofExamplesExamples The The teacher teacher testifiedtestified to to the the pupils pupils ability ability and and willingness to work hard.willingness to work hard.Her real face Her real face testifiedtestified to her guilt.to her guilt.positivepositivea a.practical and constructive,that definitely helps practical and constructive,that definitely helps ExamplesExamples He He always always has has some some positivepositive ideas ideas on on company company policy.policy.He He takes takes a a very very positivepositive attitude attitude when when correcting correcting pupils mistakes.pupils mistakes.launchlaunch v v.to to get started;set going get started;set going ExamplesExamples The The government government has has launchedlaunched a a new new plan plan to to build build more houses.more houses.The The firm firm launchedlaunched the the new new product product with with a a big big advertising campaign.advertising campaign.This This Smokey Smokey Bears Bears Campaign Campaign is is an an effort effort to to help help educate educate people people about about the the importance importance of of preventing preventing accidental,accidental,human-caused human-caused wildfires wildfires and and their their effects effects upon life,property,and natural resources.upon life,property,and natural resources.This This campaign campaign features features real real photographs photographs and and stories stories of of individuals individuals who who lost lost their their lives lives because because of of alcohol-alcohol-impaired drivers.impaired drivers.experienceexperiencev v.to to feel,suffer,or know as experience feel,suffer,or know as experience ExamplesExamples She She experiencedexperienced a genuine feeling of quiet happiness.a genuine feeling of quiet happiness.Our Our country country has has experiencedexperienced great great changes changes in in the the last thirty years.last thirty years.http:/www.uncf.org/UNCFs UNCFs mission mission is is to to enhance enhance the the quality quality of of education education by by providing providing financial financial assistance assistance to to deserving deserving students,students,raising raising operating operating funds funds for for member member colleges colleges and and universities,universities,and and increasing increasing access access to to technology technology for for students students and and faculty faculty at at historically black colleges and universities.historically black colleges and universities.minorityminorityn n.a a small small part part of of a a population population which which is is different different from from the rest in race,religion,etc.the rest in race,religion,etc.ExamplesExamples Laws were passed to protect religious Laws were passed to protect religious minoritiesminorities.Members of 21 Members of 21 minoritiesminorities live in the area.live in the area.Crash Crash test test dummies dummies are are test test devices devices usually usually used used to to record data about simulated vehicle impacts.record data about simulated vehicle impacts.Vince Vince and and Larry Larry are are two two crash crash test test dummies dummies developed developed by by the the US US government government agencies agencies to to tell tell people people about about safety safety belts and what happens when you dont wear safety belts.belts and what happens when you dont wear safety belts.estimateestimatev v.to to form form judgments judgments about;about;calculate calculate(the(the lost,lost,value,value,size,etc.)size,etc.)ExamplesExamples She made plans and She made plans and estimatedestimated means and resources.means and resources.I I asked asked three three building building firms firms to to estimateestimate for for the the repairs to the roof.repairs to the roof.categorycategoryn n.division or class in a complete system or grouping division or class in a complete system or grouping ExamplesExamples Helen Helen groups groups all all people people into into two two categoriescategories:those those she she likes and those she dislikes.likes and those she dislikes.This book falls into the This book falls into the categorycategory of reference book of reference bookrallyrally v v.to to(cause to)come or bring together for a purpose(cause to)come or bring together for a purposeExamplesExamples To To rallyrally people people is is to to bring bring them them together together for for a a great great united effort.united effort.The The whole whole nation nation ralliedrallied to to help help the the government government with with the war.the war.The War Advertising Council,a private,non-profit The War Advertising Council,a private,non-profit organization,was founded to organization,was founded to rallyrally support for World War support for World War II-related efforts.II-related efforts.More to learnMore to learnThe War Advertising Council,a private,non-profit The War Advertising Council,a private,non-profit organization,was founded to rally support for World War organization,was founded to rally support for World War II-related efforts.II-related efforts.The The War War Advertising Advertising Council,Council,which which was was not not established established by by the the government government or or for for profit profit,was was aimed aimed at at encouraging encouraging people to support World War II.people to support World War II.战战时时广广告告委委员员会会