大学体验英语2(第三版)unit.ppt
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1、Return to MenuReturn to MenuPassage APassage BUnit 3Unit 3Passage AThink About ItRead About ItBefore reading Passage A,describe the following pictures.1.Have Have you you ever ever read read any any English English public public service service advertisements?advertisements?Can Can you you appreciat
2、e appreciate the the public public service service messages messages they they are are promoting?promoting?Yes,of course.For example,I have learned from one ad saying that different kinds of used cans and bottles should be thrown into different dustbins so as to help classify them for recycling.Not
3、onlydid I myself do so,I also asked other people to follow the advice.Reference:Reference:2.Please Please give give one one or or two two examples examples of of advertising advertising slogans slogans of of public service.public service.Here are some examples:“Smoking is dangerous for peoples healt
4、h.”“For the safety of your family and yourself,drive carefully.”Reference:Reference:3.Do you think public service campaigns are necessary?Explain.Do you think public service campaigns are necessary?Explain.Yes,I do.They help raise peoples awareness of some public concerns.For instance,nowadays peopl
5、e have become much more conscious about environment protection and public service campaigns play a big part in it.Reference:Reference:Read About ItLanguage PointsContent AwarenessLanguage FocusReading Skills PracticeThe Ad Council at a GlanceYou may not immediately know us by name,but you do know us
6、.For 59 years,the Ad Council has created timely and compelling public service messages for ournation.Our slogans and characters are more than memorable they raise awareness,inspire individuals to take action,and save lives.The following results testify to the power of the Ad Councils messages to mak
7、e lasting and positive social change:Smokey Bear and his famous words of wisdom,“Only You Can Prevent Forest Fires,”are recognized by 95%of adults and 77%of children.Launched in 1944,the Smokey Bear Forest Fire Prevention campaign is one of the longest-running and famous public service advertising c
8、ampaigns in history.Since the Ad Council began its“Friends Dont Let Friends Drive Drunk”campaign,70%of Americans have tried to stop someone from driving drunk.In 1998,America experienced the lowest number of alcohol-related fatalities(15,935)since the U.S.Department of Transportation began maintaini
9、ng these records.The tagline is the most recognized anti-drinking and driving slogan in America.The United Negro College Fund has been reminding Americans that“A Mind Is a Terrible Thing to Waste,”since 1972.UNCF has raised over$1.4 billion,and helped more than 300,000 minority students graduate col
10、lege.Since the Crash Test Dummies,Vince and Larry,were introduced to the American public in 1985,safety belt usage has increased from 21%to 70%,saving an estimated 75,000 lives.Since creating the category of public service advertisements(PSAs)in 1942,the Ad Council has played an increasingly critica
11、l role in our changing society.The War Advertising Council,a private,non-profit organization,was founded to rally support for World War II-related efforts.The War Ad Council produced PSA campaigns that raised$35 billion in War Bonds,encouraged the planting of 50 million Victory Gardens,reminded peop
12、le that“Loose Lips Sink Ships,”and recruited 2 million women into the job force through the powerful symbol,“Rosie the Riveter.”After the War,the President asked the War Ad Council to continue as a peacetime public service organization to help solve the most pressing social issues of the day.Hence,t
13、he Ad Council was born.The Ad Councils mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.To that end,the Ad Council marshalsvolunteer talent from the advertising an
14、d communications industries,the facilities of the media,and the resources of the business and non-profit communities to create awareness,foster understanding and motivate action.As the nations leading producer of PSAs,the Ad Council has created more than 1,000 public service campaigns concerning cri
15、tical issues such as crime prevention and drug abuse,and has brought issues such as child abuse,recycling and AIDS to national attention.In 1995,to maximize the impact of all of the campaigns,the Ad Councils Board of Directors voted unanimously to adopt a new,ten-year initiative to help Americans wh
16、o cant speak for themselves our children.Dubbed“Commitment 2000,”its objective is to raise awareness and stimulate individuals to take positive action,so that our nations children will have a better chance of achieving their full potential.For the past two years the Ad Council has been frequently li
17、sted as a Top 25 Internet Advertiser,according to Nielsen/NetRatings rankings,registering approximately 11 billion impressions in 2000.The organizations website,www.adcouncil.org,features all of the campaigns.The Ad Councils pledge is to remain committed and vigilant in establishing a foothold for p
18、ublic service advertising in a rapidly changing media landscape.Since the tragedies of September 11th,Americans have experienced profound grief and immobilizing fear that has shaken beliefs,threatened security and deepened the economic decline.The Ad Council reached out to the federal government as
19、well as important national non-profits with an offer to create and also distribute their crisis-related messages to media outlets nationwide.These new messages are designed to inform,inspire and involve allAmericans to participate in activities that will strengthen the nation and help win the war on
20、 terrorism.(685 words)The The Ad Ad Council Council is is a a private,private,non-profit non-profit organization organization that that produces,produces,distributes distributes and and promotes promotes thousands thousands of of public public service service campaigns campaigns on on behalf behalf
21、of of non-profit non-profit organizations organizations and and government government agencies agencies in issue areas such as improving thein issue areas such as improving thequality quality of of life life for for children,children,preventive preventive health,health,education,education,community
22、community well well being,being,environmental environmental preservation preservation and and strengthening families.strengthening families.http:/www.adcouncil.org/memorablememorable a a.which is worth rememberingwhich is worth rememberingExamplesExamples This was indeed the most This was indeed the
23、 most memorablememorable day of my life.day of my life.The experience was The experience was memorablememorable for all of us.for all of us.Our slogans and characters are more than Our slogans and characters are more than memorablememorable they raise awareness,inspire individuals to take action,and
24、 they raise awareness,inspire individuals to take action,and save lives.save lives.More to learnMore to learnInspireInspire v v.to to encourage in(someone)the ability to actencourage in(someone)the ability to actExamplesExamples We We need need a a new new captain captain someone someone who who can
25、 can inspireinspire the team.the team.SuccessSuccess inspires inspires us for fresh efforts.us for fresh efforts.Our slogans and characters are more than memorable Our slogans and characters are more than memorable they they raise awareness,raise awareness,inspireinspire individuals to take action,a
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