2021unin5 Advertise lession17-18 lesson.doc
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1、2021unin5 Advertise lession17-18 lessonunin5 Advertise lession17-18 lessonLesson 17教学设计方案Step 1 .PresentationAsk questions like these:Where can you find advertisements? Why do companies advertise? Do you watch advertisements on TV? Which are your favorite advertisements?Put any useful notes and key
2、words that arise out of this discussion on the Bb.Step 2.Dialogue(I.) Listening (Say to the class, “Now, we are going to listen to a discussion about an advertisement. It is a little bit long, so Ill play the tape twice with only two questions.”)Questions: 1. What is the advertisement for?A. a camer
3、a B. a computer C. a typewriter (Key: B)2. What will the ad be like?A. humorous B. serious C.exciting (Key: A)(II.) Reading1. Ask the students to read the dialogue again, checking the answers. Then ask: “What suggestion seems to be the final decision?”(Key: Bobs suggestion: Put comments of the custo
4、mers at the top of the ad in big print and ping in some humor.2. Say to the students, “In this dialogue we should learn how to express opinions: agreement or disagreement. Read the dialogue quickly again and Im sure you can find several such expressions.”( The students are sure to find these express
5、ions. The teacher should praise them, encourage them to think of more and put the expressions down on the Bb. Also, the teacher should remind the students which are indirect and polite ways and which are direct.Agreement:1. I think it would be a good idea to do2. I agree with3. Thats true/ right.4.
6、Good idea!/ Thats great!/ Why not!/ Exactly!Disagreement:1. Im afraid I cant agree with you.2. Sorry, I dont think so.3. Do you (really ) think so?/ Do you think?4. I dont agree (with ).5. I dont think you are right.Step3.Fill in blanks.1.Do you think managers want to read what users think about a n
7、ew piece of office equipment.2.Thats a good way of giving information,but its not a good way of persuading people. For one thing, its boring, and people arent going to read an ad that looks boring.For another thing,one computer looks very like another.People arent going to remember the name of the p
8、roduct.3.So what exactly are you suggesting?4.Then we can put their comments at the top of te advertisement in big print.We can ping in some humour too. People enjoy reading humorous ads. Ill ask the company for a list of recent customers. Step4.languag points:1.I think it would be a good idea to ha
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