南极电商:2019年年度报告(英文版).PDF
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1、Full Text of 2019 Annual Report of Nanji E-commerce Co., Ltd. 1 Nanji E-commerce Co., Ltd. Annual Report 2019 April 2020 Full Text of 2019 Annual Report of Nanji E-commerce Co., Ltd. 2 南极电商股份有限公司南极电商股份有限公司 英文年报披露说明英文年报披露说明 南极电商股份有限公司(以下简称“本公司”)为了更好地服务越来越多的境外投资者,首次披露英文年报(以下简称“本报告”),旨在向境外投资者更详细地展示公司的经
2、营与财务信息,传递公司的投资价值。 本次英文版年报翻译过程涉及众多消费品行业、电子商务行业和财务会计的专业术语,公司已努力确保年报原文内容得到准确的传递,但仍可能会存在不恰当之处。 本英文版年报译自中文版年报,在对中、英文版的理解上发生歧义时,以中文版为准。欢迎本英文年报的阅读者在发现问题或难以理解的内容时,发邮件至公司董事会秘书()询问与交流,也帮助公司提升后续版本的翻译质量。我们诚挚地欢迎您的批评、指正与建议。 Nanji E-Commerce Co., Ltd. Disclosure Statement of the Annual Report (English Version) Nan
3、ji E-Commerce Co., Ltd. (hereinafter as “the Company”) discloses the first annual report in English (hereinafter as “the Report”) to better serve international investors, and aims to comprehensively disclose the Companys business situation and financial information, and present the investment value
4、of the Company to international investors. As the Annual Reports translation involves many professional terms of the consumer goods industry, E-commerce industry, and financial accounting, the Company has made great efforts to ensure the accurate translation of the original content, but there may st
5、ill be some mistranslations. This English version is translated from the Chinese version. In case of any discrepancy between the Chinese version and the English version, the Chinese version shall prevail. Any reader of the Report is welcome to send an email to the Board Secretary () for inquiry if e
6、ncountering any problems or incomprehensible contents, and at the same time help the Company improve the translation quality of subsequent reports. We sincerely welcome your criticism, correction, and suggestions. Full Text of 2019 Annual Report of Nanji E-commerce Co., Ltd. 3 Letter to Shareholders
7、 In 2019, Nanji E-commerce Co., Ltd. (hereinafter referred to as the Company) generated the operating revenue of RMB 3.907 billion, with a year-on-year increase of 16.52%, of which RMB 1.398 billion yuan was achieved by Nanji Business Units (“NJBU”) , with a year-on-year increase of 34.66%. And with
8、 an increase of 36.06% year on year, the net profit attributable to shareholders of the Company amounted to RMB 1.206 billion, of which RMB 1.099 billion was achieved by NJBU, with a year-on-year increase of 44.81%. At the same time, the Company achieved the net operating cash flow of RMB 1.255 bill
9、ion, with a year-on-year increase of 127.59%, of which RMB 176.72 million was achieved by Timelink, with the net amount changed from negative to positive. In a word, the Company has maintained steady growth. In 2019, the Company further enhanced the business and management capabilities in eight aspe
10、cts, including the consumer traffic, efficiency, value chain, data empowerment, organization, culture, sharing, and risk control: 1. Traffic optimization: complied with the traffic rules of the E-commerce channels, promoted the large licensed store strategy, and achieved better results; 2. Efficienc
11、y improvement: the product categories covered by the Companys brands focused on the products with medium and high frequency of purchase, and the Company took advantage of the digital measures to achieve the precise allocation of resources of suppliers and distributors, thus facilitating the rapid re
12、sponse of the supply chain; 3. Data empowerment: The Company made full use of the big data empowerment, and independently developed the data management and business intelligence tools Nanji Data Cloud and Nanji Middle Platform, centering on the E-commerce platform; 4. Value chaining: 1) design empow
13、erment: cooperated with the excellent design service companies to further enhance the Companys commodity image; 2) gallery sharing: established the abundant product-packaging and logistics-packaging photo gallery for utilization by partners; 5. Organizational evolution: The Company established branc
14、hes in various major industrial zones to provide the licensed suppliers with one-to-one and inch-by-inch services in quality management, intellectual property management, packaging management, etc.; 6. Cultural self-motivation: The Company encouraged the employees and partners to find out their own
15、value points at the Companys platform to achieve the self-motivation and self-fulfillment through the employee work logs, employee thoughts refinement, client ideas sharing meeting, study tour and other measures; 7. Risk control: The Company has established strategic cooperative relations with many
16、third-party quality inspection agencies to provide quality consultation, quality management training, sampling inspection, and other services for suppliers; 8. Value sharing: The Company has implemented the Stock Options Incentive Plan. In the first phase, 122 employees were granted with 13,597,200
17、stock options in 2019. And allowing the employees to share the benefits of the Companys growth is one of the sources of the Companys healthy and sustainable development. Since 2020, although the coronavirus epidemic at the beginning of the year has brought many challenges, the Company, from top to b
18、ottom level, has been fighting hard to win the battle against the epidemic situation. We and our partners have responded actively and quickly and tried our best to create a safe and healthy work environment Full Text of 2019 Annual Report of Nanji E-commerce Co., Ltd. 4 for employees. Furthermore, w
19、e have sent the urgently needed goods and materials to the anti-epidemic areas and fulfilled our social responsibility. We believe that with the concerted efforts, we can definitely achieve the final victory. We will gradually launch new products in 2020. During the coronavirus pandemic, the Company
20、 launched the anti-bacterial and health products, such as “75% alcohol”. In addition, we have been actively expanding our new business including the internet celebrity business, and have been more diverse and effective in the sales channel operations. We, on one hand, will train more licensed stores
21、 to perform the live streaming in stores, and on the other hand, will establish a new supply chain system and a new portfolio of live streamers on Tik Tok and Kuaishou, combining with the live broadcasting product requirements. Therefore, there are both challenges and opportunities for our Company i
22、n the year of 2020. Although there are certain uncertainties in the external environment, we will continue to enhance our business and management capabilities in eight aspects, including the traffic, efficiency, value chain, data empowerment, organization, culture, sharing, and risk control, and str
23、ive to build a world-class consumer goods giant! Many thanks to all shareholders for your trust, understanding, and support towards the management team of the Company! Nanji E-commerce Co., Ltd. Chairman: ZHANG Yuxiang April 15, 2020 Full Text of 2019 Annual Report of Nanji E-commerce Co., Ltd. 5 Ta
24、ble of Contents Section 01 Important Notice, Table of Contents and Definitions.6 Section 02 Company Profile and Key Financial Indicators .9 Section 03 Business Overview of the Company . 16 Section 04 Management Discussion & Analysis . 32 Section 05 Important Matters . 68 Section 06 Changes in Shares
25、 and Information of Shareholders . 109 Section 07 Preferred Shares . 119 Section 08 Convertible Bonds . 120 Section 09 Directors, Supervisors, Senior Executives and Employees . 121 Section 10 Corporate Governance . 133 Section 11 Information on Corporate Bond . 141 Section 12 Financial Statements .
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