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1、1,2010年6月 上海,June 2010, Shanghai,Contents,2009 DFG Business and Finance Performance,Outlook of PRC Auto Industry and DFG in 2010,2009 PRC Auto Industry Overview,2,DFG Introduction,3,DFG Introduction,4,1969 1980INITIAL STAGE艰苦创业,1981- 1993RAPID GROWTH快速成长,2001 - 今OPENNESS开放发展,SALES(UNITS:10,000 VEHIC
2、LES)销量单位 :万辆,实现利润13.8亿,1969,1975,2.5T越野车,5T民用车,1978,建成10万辆生产能力,1986,1993,开展轻、轿建设发展武汉基地,FOUNDATION初创于十堰,2003 JOINT VENTURE & RECOGNIZATION全面合资重组,2000,0,10,20,30,40,50,60,70,80,90(DFG:59),100(DFG:75),110,120,1969,1971,1973,1975,1977,1979,1981,1983,1985,1987,1989,1991,1993,1995,1997,1999,2001,2003,2005
3、,2007,2008,130(DFG:95),2009,140,150,160(DFG:105.8),170,180,190(DFG:143),1994 - 2000INOVATION&ADJUSTMENT改革调整,2005 OVERSEAS LISTED整体海外上市,PRODUCTION & HISTORIC MILESTONES发展历程,2009 SELF-OWNED BRAND CAR LAUNCH自主品牌轿车上市,5,Dongfeng Motor Co.,Ltd东风汽车有限公司,Dongfeng Peugeot Citroen神龙汽车有限公司,PSAS STRATEGIC PARTNE
4、R IN PRC 是PSA集团在中国的战略伙伴 注册资本70亿元RMB 2009年销售汽车27万辆,Dongfeng Honda东风本田汽车有限公司,COOPERATION LEVEL WITH HONDA EXPANDING 与本田的合作程度不断深化 注册资本2亿美元 2009年销售汽车21万辆,NISSANS LARGEST OVERSEAS PARTNER 是日产在全球最大的海外合作伙伴 注册资本167亿人民币 2009年销售汽车94.4万辆,PSA Peugeot Citron,Dongfeng PV Company东风乘用车公司,公司成立于2007年7月,2009年7月推出第一款车
5、2009年销售汽车1.87万辆,DIVERSIFIED INTERNATIONAL CORPORATION主要业务单元,6,FOUR MAJOR BASES 四大基地Wuhan Base: Headquarter, R&D Centre, PV,EV武汉基地:总部、技术中心、轿车、电动车Shiyan Base: CV, Mini-Car, Parts, Equipments十堰基地:中重型商用车、微型车、零部件、装备Xiangfan Base: LCV, PV ,Engines襄樊基地:轻型商用车、轿车、发动机Guangzhou Base: PV, Engines广州基地:乘用车、发动机,NA
6、TIONWIDE BUSINESS LAYOUT事业布局,2009 PRC Auto Industry Overview,Highlights of PRC Auto Industry in 2009,1. PRC auto industry has become the worlds largest auto market in terms of sales volume,2. Benefiting from the governments stimulus policies and the rising disposable income, PRC PV market saw unexpe
7、cted booming,3. PV consumption has transferred from 1st tier cities to mid-western cities due to break out of car demand in those areas,4. Local brand vehicles outperformed the market with sharp growth of cross-type vehicles,5. SUV maintained higher growth due to individualized demand for auto produ
8、cts,6. HDT sales was stronger than expected due to recovery of PRC macro economy,4,2009 DFG Business and Finance Performance,2009 DFG Business and Finance Performance,2. PV business achieved remarkable growth thanks to the strong performance of its three major JVs,3. CV sales was also very strong, w
9、ith combined sales of HDT and MDT ranked NO.1 for 6 consecutive years,4. Dongfeng own brand PV was successfully launched, with sales in line with expectation,1. DFG 2009 annual sales was 1,430,700 units, recording a new high,5. Major models showed strong competitive edge; robust sales led to capacit
10、y constraint,6,Fast growth of sales revenue,PV sales revenue,CV sales revenue,RMB MN Yuan,RMB MN Yuan,70569,91758,48660,68864,20980,21982,RMB Mn Yuan,7,Gross profit and Gross Margin,EBIT & EBIT Rate,Net Profit and NP Margin (Recurring),ROE(Recurring),单位:百万元,单位:百万元,单位:百万元,单位:百万元,8,EBIT Interest Cover
11、age Ratio,Strong Increase of Cash and Cash Equivalents,Accounts Receivable Turnover Days,Inventory Turnover Days,单位:百万元,9,Outlook of PRC Auto Industry and DFG Business Plan for 2010,Outlook of PRC Auto Industry in 2010,1. PRC auto market will maintain its fast development momentum,2. There is tremen
12、dous growth potential in 2nd , 3rd tier cities due to constant increase of residents disposable income and break out of car demand,3. Local brands continue to maintain a higher growth due to improved quality, brand image and increased number of first-time buyers,5. CV market still benefits from fixe
13、d asset investment from the government; auto export picks up with recovery of global economy,6. PRC auto market remains to be the most competitive market worldwide with constant new model launches from major players,4. PRC auto industry will further benefit from the fast development of used car and
14、auto financing business,11,DFG Business outlook for 2010,1. DFG will maintain its fast growth momentum and expect new breakthrough in sales volume in 2010,2. DFG will launch more new models to satisfy consumers increasing demand for diversified auto products,4.DFG will continue to optimize its distr
15、ibution network and further expand its sales networks in 2nd and 3rd tier cities,7. DFG will continuously enhance its management and operation capability so as to maintain a leading profitability,5. DFG will further strengthen its CV business so as to consolidate its leading position in HDT and MDT market,6. DFG will strive to improve its innovation and R&D capability, and further strengthen the competitive edge of its own brand PV business and the development of its new energy vehicle business,3. DFG will steadily expand production capacity based on product arrangement,
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