(英文版)商业计划书标准模板.docx
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1、(英文版)商业计划书标准模板商业计划书模板-英文版BUSINESSPLANTEMPLATEBUSINESSPLANMyCompany123MainStreetAnytown,USA10000123-4567YourNameDATETABLEOFCONTENTSExecutiveSummary(1)Management(2)CompanyHistory(6)Product/ServiceDescription(8)Objectives(10)Competitors(11)CompetitiveAdvantages(12)Innovation(14)Pricing(15)SpecificMarke
2、ts(16)GrowthStrategy(17)MarketSizeandShare(18)TargetingNewMarkets(19)Location(20)ManufacturingPlan(21)Research&Development(22)HistoricalFinancialData(23)ProformaFinancialData(24)ProformaBalanceSheet(27)CostControl(28)EffectsofLoanorInvestment(29)Attachments(30)ExecutiveSummaryMyCompanywasformedasapr
3、oprietorship,partnership,corporationinMonth,YearinCity,State,byJohnDoeinresponsetothefollowingmarketconditions:Startup,growthopportunitiesexistinProduct/Service.Theneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.I/Wehaveseveralcustomerswhoarewillingtoplacelargeorders,con
4、tractswithinthenextthreemonths.Severalotherprospectivecustomers/clientshaveexpressedseriousinterestindoingbusinesswithinsixmonths.I/Wepreviouslyownedacompanythatwasactiveinthewidgetmarkets.OverthepastfewyearsIspentmuchtimestudyingwaystoimproveoverallperformanceandincreaseprofits.Thisplanisaresultoft
5、hatstudy.Thebasiccomponentsofthisplanare:1.Competitivepricing2.Expandthemarkets3.Increasedadvertising4.Lowerourunitcosts,5.Therebyachievinghigherprofits.1.Signcontracts2.Increasedadvertising3.IncreaseofficestaffTothisend,I/weneedinvestmentfromprivateindividualsand/orcompanies.Atotalof$XXXisbeingrais
6、edwhichwillbeusedtofinanceworkingcapital,plantandequipment.Thecompanywillbeincorporatedandcommonstockissuedtoinvestors.Thecompanywillberunasaproprietorship,partnership,corporation.FinancialGoalsYear1Year2Year3Sales$1,000,000$1,400,000$1,600,000NetIncome$25,000$250,000$375,000Earningsper.01.12.14shar
7、eManagementNameTitleExperienceSalesgrowthfromzeroto$1,000,000infiveyears.Ledmarketinmarketshare-30%.ExperienceSalesgrowthfromzeroto$1,000,000infiveyears.Ledmarketinmarketshare-30%.Salesgrowthfromzeroto$1,000,000infiveyears.Ledmarketinmarketshare-30%.Ledmarketinmarketshare-30%.Formulatedadvertisingbu
8、dgets&campaigns.Pioneerednewdistributionchannels.Establishednationalsalesforce.Establishednationalrepair&servicecenters.Broughtnewandinnovativeproductstothemarket.Designedpoint-of-purchasematerials.EducationUniversityofBostonBoston,MAB.A.-ComputerSciencesShortBiographiesPresidentJohnQ.Doe,ChiefExecu
9、tiveOfficer,andDirectorsinceFebruary1988andPresidentsinceJanuary1990.Mr.DoewasthefounderandChiefExecutiveOfficeroftheoriginaloperatingcompanyknownasRandomExcess,Inc.Hehashadexperienceinthewidgetfieldwithhisownfirm,JohnDoeCo.,ofOshkosh(Wisconsin),from1980to1987.ThisfirmwassoldtoFatCatWidgets,Inc.in19
10、87.Mr.DoehasheldasalespositionwithUSWestInc.sincethen.Mr.DoegraduatedfromtheUniversityofColoradoin1981withabachelorsdegreeinphilosophy.Mr.DoeisemployedbytheCompanyonafull-timebasis.ChiefFinancialOfficerRichardRoe,CPA,ChiefFinancialOfficer,TreasurerandDirector.Mr.RoejoinedRandomExcess,Inc.inDecember1
11、988asacorporatecontrollerandwasnamedChiefFinancialOfficerinJuly1989.Mr.RoewasappointedTreasurerandaDirectorinJuly1990.HeservedascorporatecontrollerofXYZLumberCompanyfromAugust1981toDecember1988.Mr.RoegraduatedfromMetropolitanStateCollegeinDenver,Coloradoin1976withabachelorsdegreeinaccounting.Since19
12、79hehasbeenlicensedasaCertifiedPublicAccountantintheStateofColoradoandisamemberoftheAmericanInstituteofCertifiedPublicAccountants.Mr.RoeisemployedbytheCompanyonafull-timebasis.VicePresidentJoeDokes,Secretary,ExecutiveVicePresidentandDirector.Mr.Dokessupervisesthecompanyssalesandimplementationstoitsl
13、argestcorporatecustomers,includingUSWest,GreatWestLifeInsurance,etc.Mr.DokeshasservedasSecretaryandaDirectorsinceFebruary1988,VicePresidentofOperationsfromFebruary1988toDecember1988,PresidentoftheCompanyfromDecember1988toJanuary1990andVicePresidentofContractSalessinceJanuary1990.Hehasbeeninvolvedsin
14、ce1986withtheprivatecompanyoriginallyformedasRandomExcess,Inc.,wherehisdutiesincludedmanagingthepurchasingandsalesdepartment.FromNovember1984toMay1986hemanagedthesalesdepartmentatIntegratedManagementSystems,Inc.FromJune1983toOctober1984hewasabuyerforAdamsCounty,Colorado,SchoolDistrict50.Mr.Dokesatte
15、ndedOklahomaStateUniversityin1980and1981andTrinidadStateCollegeinTrinidad,Coloradoin1981and1982.Hedidnotreceiveadegreefromeitheruniversity.Mr.DokesisemployedbytheCompanyonafull-timebasis.VicePresidentSallySeaughVicePresidentofMarketing.Ms.SeaughhasbeentheCompanysVicePresidentofMarketingsinceNovember
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