2022年电子商务英语_Unit .pdf
《2022年电子商务英语_Unit .pdf》由会员分享,可在线阅读,更多相关《2022年电子商务英语_Unit .pdf(6页珍藏版)》请在得力文库 - 分享文档赚钱的网站上搜索。
1、Unit 12 section B Banner Advertising (横幅广告)A major advantage of using banners is the ability to customize them to the target audience. One can decide which market segments to focus on. Banners can even be customized to one-to-one targeted advertisement. Also ,” force advertising ”marketing strategy
2、is utilized, which means customers are forced to see it. The disadvantages are high overall cost. If a company demands a successful marketing campaign, it will need to allocate a large percentage of the advertising budget to acquire a high volume of CPM. In addition, one of the major drawbacks of us
3、ing banners is that limited information is allowed. Hence, advertisers need to think of a creative but short message to attract viewers. 使用横幅的主要有优点是能够制定他们的目标受众。一个可以决定哪个细分市场的集中地。甚至可以定制一到一有针对性的广告横幅。此外,“强制广告”的营销策略是利用,这意味着客户都被迫看到它。缺点是整体成本高。如果一家公司需要一个成功的营销活动,它需要分配广告预算的很大比例,以获得一个高容量的CPM(每千次展示 )。此外,使用横幅的主要
4、缺点之一是使用横幅有限的信息是被允许的。因此,广告商需要考虑的是一个创意且简短消息来吸引观众。名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 1 页,共 6 页 - - - - - - - - - An important factor an advertiser needs to scrutinize is the size of the banner. One needs to make sure that the image size the exchange uses is
5、appropriate for the intended location and that the file size and animation limits are correct. An image with a large file size or unlimited animation looping may require several minutes of downloading time. This could prevent the remainder of the Web page from being displayed until the image is fini
6、shed, resulting in impatient visitors who leave the site before the Web page is shown. 广告客户需要审议的一个重要因素是旗帜的大小。一是需要确保图像大小,交换用的是适当的预定位置,文件的大小和动画限制是正确的。一个大文件图像或无限循环可能需要几分钟动画下载时间。这可能会阻止显示网页的其余部分,直到图像完成后,结果在网页显示之前使不耐烦的访问者离开网站。There are several different forms of placing banner advertising on the Internet
7、on others web sites. The most common forms are: Banner Swapping, Banner Exchanges, and Paid Advertising. 有几种不同形式的横幅广告放在互联网上别人的web 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 2 页,共 6 页 - - - - - - - - - 站点上。最常见的形式是:交换旗帜、横幅交流和付费广告。Banner Swapping(交换旗帜)Banner swappin
8、g means that company A agrees to display a banner of company B in exchange for company B displaying company A s ad. It is a direct link between Web sites. Every time Bs Web page is accessed, As banner will be displayed, giving the viewer the opportunity to click on it and be transferred to As Web si
9、te. This is probably the least expensive form of banner advertising to establish and maintain, but it is also difficult to arrange. One must locate a site that one believes could generate a sufficient amount of quality traffic; a match between the swapping parties is a must. Then, one must contact t
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 2022年电子商务英语_Unit 2022 电子商务 英语 _Unit
限制150内