简历模板大全 -品牌经理.doc
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1、霸象文化-SUSAN SUMMER345 SILVER LANE # 4E SACRAMENTO, CA 34567 (416)456-5678 PROFESSIONAL EXPERIENCEMcDonalds CORPORATION 2005present Oak Brook, ILBRAND MANAGER (CONSULTANT) MCDONALDS MENU MANAGEMENT TEAM Requested by McDonalds management to fill in for a Director on a Field Training assignment to serv
2、e as full-time Brand Manager for two separate stints Managing all aspects of new breakfast product launch including: test market evaluation, product development, pricing and sales, marketing plan, operation test, and advertised sales test Leading a cross-functional team comprised of five agencies: G
3、eneral, African-American and Hispanic Consumer market segments, merchandising and packaging, and internal McDonalds departments consisting of: Culinary, Operations, Equipment, Business Research, Sales Analysis, Supply Chain and Creative Overseeing logistics for six store operations test in preparati
4、on for 1,000+ store advertised sales test Organized successful Chicken Selects sampling market test leading to McDonalds national sampling launch-first-ever to Quick Service Restaurant categoryDDB CHICAGO September 2003presentACCOUNT MANAGER-McDonalds MENU MANAGEMENT TEAM/YOUNG ADULT TEAM Managed 10
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