最新(译)企业画册文案.doc
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1、Four short words sum up what has lifted most successful individuals above the crowd: a little bit more.-author-date(译)企业画册文案企业使命企业定位-用户及客户最满意企业Corporate positioning - Users and customers most satisfied corporation企业目标-健康产品标志性企业Business goals - The prominent enterprise forhealth products business企业口号
2、-健康让生活更美好Corporate slogan - Health better life经营理念-持续创新、追求卓越Business philosophy - Continuous innovation and continuous improvement人才环境-宽松和谐、公平竞争、事业发展人,文化塑造人。Human environment - relax and harmonious, fair competition, development of people, culture shaping people.价 值 观-实现经济、和谐(信誉)、环境(人和)三效统一。Values -
3、 Realizing economic, harmony (credit), environment (support of people) three-way unity员工信条-共同的事业。Staff creed - Common cause企业使命Business Miss服务理念Service Theory因为有你 我们所做的一切才有价值Because of you, everything we do worthwhile.品牌理念Brand Concept品质是承诺 更是责任Quality is the commitment and more responsibility.研发理念R
4、esearch and Development logos (R & D Logos)因为你的需求而创新Because of your needs, do innovation.企业愿景Corporate Vision让每个家庭享有formegga带来的健康!Let every family enjoy the health from formegga!发展历史Developing History源于按摩椅行业巨头天伦集团全新打造的品牌,秉承“健康让生活更美好”的发展理念,立足于天伦集团十八年健康产品的研发实力和全球市场著名品牌OEM、ODM的制造经验及服务理念,全新打造集按摩保健器材、健身器
5、材、家用医疗器械类产品研发、制造、营销于一体,面向全球市场的民族自主品牌。 A new brand, built from the massage chair industry - TIANLUN tycoon group, adhering to the development concept of health better life. The company is based on TIANLUN GROUPs eighteenth years of reseach and development strengths and manufacturing experience and se
6、rvices theory for global famous healthy brand OEM, ODM, forge a new set which combine the development, manufacturing and marketing for health massage equipment, fitness equipment, family medical equipment products. One of the global market national brands. 品牌释义 Brand Paraphrase “formegga”品牌源于富美家企业,由
7、“FOR”、“ME”及“GGA”三部分构成。“FOR”中文含义“为”;“ME”中文含义“我”,“GGA”为家。“FORMEGGA”可理解成“为我的家”。“富美家”企业致力于健康产品的研发、制造与推广,因美好生活源于健康,因此富美家品牌所传达的涵义为:健康让生活更美好!Formegga brand origin of Formegga corporation, combine of for, me and gga three parts. The chinese meaning of for is to, me is i, gga means home. FORMEGGA can be unde
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