旅游科技报告(英文).docx
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1、Technology in travel= Howtechnologyimpactsthewaypeople book and go on vacationsYbuGovThe role of technology in travelDevice importance at each stage of travelThe travel sector has transformed dramatically since technologies such as laptops, smartphones, and tablets became prevalent,everydaytoolsinal
2、mostall aspects of society.Today,technology playsan importantroleateachstageofatravelesjourneyfrom theplanningand booking phasestocheck-in to the end of the travelers trip when they review their experiences.YouGov9s analysis of travel trends shows that people rely on different technologies during th
3、e different stages of a vacation. To measure this, YouGov examined prospective travelers who either own or have access to the following technologies: computers, smartphones, and tablets.During the planning stages of travel, such as researching a vacation and booking flights and accommodations, at le
4、ast seven in 10 (70%) prospective travelers say they consider their laptop or desktop computer most important to completing those tasks.Importance of devices during each stage of travel:% of those who intend to take a vacation of some kind in 2019 and own/have access to a computer, smartphone, and t
5、ablet and who consider each device as the MOST IMPORTANT during each stage Laptop or Desktop computerSmartphone TabletOnce it actually comes time for individuals in this group to embark on their trips, smartphones take over as the top technology used. Smartphonesoverwhelmingly become more importantt
6、oa travelerwhile checking into accommodations, boarding a flight, picking up rental cars, and booking activities while on a trip. Despite a tablefs portability and large screen display, the device loses out to computers in terms of importance even while travelers are abroad.This shift in device reli
7、ance at different stages of travel indicates that brands should operate desktop and mobile-friendly websites as well as mobile apps. Apps become especially important when travelers shift to rely on theirsmartphones and both airlines and hotels can remain top-of-mind by incentivizing travelers to che
8、ck in or use theirapps at that stage of travel.The role of technology in travelReliance on smartphonesTechnologys role in travel shows no signs of slowing down because peoples general attitude toward and reliance on certaintechnologiescontinuestogrow. Forexample, 58 percent of prospective travelers
9、agree that they cant get around without their phone. And for many smartphone users, navigation apps such as Google Maps, Waze, and Apple Maps are everyday, essential tools.Not onlydo travelers rely on technology to keep them from getting lost, they also feel thatcertain devicescan enhancethe way the
10、ytravel. Eightin 10 (81 %) prospective travelersagree that a smartphonecan improve theirtravel experience.Reliance on smartphonesTechnologys role in travel shows no signs of slowing down because peoples general attitude toward and reliance on certaintechnologiescontinuestogrow. Forexample, 58 percen
11、t of prospective travelers agree that they cant get around without their phone. And for many smartphone users, navigation apps such as Google Maps, Waze, and Apple Maps are everyday, essential tools.Not onlydo travelers rely on technology to keep them from getting lost, they also feel thatcertain de
12、vicescan enhancethe way theytravel. Eightin 10 (81 %) prospective travelersagree that a smartphonecan improve theirtravel experience.How do travelers feel about their phones?% in each group that agree with the following statements Prospective travelersNat Rep“/ can 7get around without myphone ”58%53
13、%“4 phone/ tablet can improve my traveling experience81% 75%This may be why smartphonesaretheone technology nearly all travelers say they takewith them on trips. Currentlyj82 percent of prospective travelersownasmartphoneandofthatgroup,at least nine in 10 (92%) say they take it with them on vacation
14、s. Those who own the following technologies also say they bring their smartwatch (62%), tablet (55%), and laptop computer (44%).These sentiments not only cement technology role in the travel industry moving forward, but also indicate consumer preference for technologies that have a positive effect o
15、n a travelers satisfaction with a trip or destination. That is, travelers bring theirsmartphoneswith them because theyfeel the device can help them get more out oftheirtrips. The next section explores the different tasksranging from socialactivitiestopurelyfunctionalonesthattravelerssaytheycompleteu
16、singtheirsmartphones.n Which devices do travelers take with them?% of those who intend to take a vacation of some kind in 2019 and own the following technologies and who say they take it with them on vacationsSmartphoneSmartwatchTabletLaptop computerGPSPortable gaming deviceSmartphoneSmartwatchTable
17、tLaptop computerGPSPortable gaming device92%55%03 I Smartphones as travel companions03 | Smartphones as travel companionsThe fear of missing outThe analysis so far shows that Americans who have taken or intend to take a vacation in 2019 see many benefits to bringing theirphoneswith them on vacation.
18、 Smartphones appearto be the essential travel companion because they providefunctionalityforsocialand trip-related activities.Eight in 10 (83%) prospective travelers use theirsmartphones for social activities which include staying in touch with friends and family back home, posting to social media,
19、and staying up-to-date with work. The modern travelerstillfeels a need to stay connected even while getting away.The fear of missing outThe analysis so far shows that Americans who have taken or intend to take a vacation in 2019 see many benefits to bringing theirphoneswith them on vacation. Smartph
20、ones appearto be the essential travel companion because they providefunctionalityforsocialand trip-related activities.Eight in 10 (83%) prospective travelers use theirsmartphones for social activities which include staying in touch with friends and family back home, posting to social media, and stay
21、ing up-to-date with work. The modern travelerstillfeels a need to stay connected even while getting away.How do travelers use their phone to keep in touch back home?% of smartphone owners who intend to take a vacation of some kind in 2019 and say they use theirsmartphone for the following while on v
22、acationKeeping in contact with people back homePosting to social mediaEntertainmentCeeping in contact with co-workers or work related e-mailThis need to stay connected may be spurred by a fear of missing out on what is going on at home or at work. Indeed, at least three in four (77%) prospective tra
23、velers say they like being connected to people back home when traveling. A similar proportion (74%) among this group say that while they are away, having their phones with them makes them feel like they wont miss anything. Smartphones are capable of addressing this appetite to stay connected.How do
24、people feel about staying connected on vacation?% of smartphone owners who intend to take a vacation of some kind in 2019 and agree with the following statements7 like being connected to people back home when Im traveling77%“Having a phone or tablet makes me feel like I wont miss anything while Im a
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