On Business Etiquette in theCross-cultural Communication.doc
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1、AbstractWith the development of economy and the progress of technology, the way of life, education, entertainment and communication has changed a lot in the contemporary society. At present, many international companies and multinational companies have been established in many large cities in China,
2、 such as Beijing and Shanghai. With the accelerated process of economic globalization, especially the event that Chinese join into the world trade organization, the international business exchanges have become increasingly frequent, making the business negotiations and business etiquette more and mo
3、re important. Under this background, this paper is based on the Chinese and Western different etiquette culture on business communication, firstly it introduce the basic definition of business etiquette and the related concept; then it specifically describes the Chinese etiquette culture and Western
4、 etiquette culture, and the comparisons between the later and the former are analyzed, also, the relationship between intercultural communication and business etiquette is introduced. In the main part of the paper, it introduce three strategies related to business etiquette applied in cross-cultural
5、 communication.Key Words: business etiquette; cross-cultural communication; etiquette comparisons摘要随着经济的发展和技术的进步,在当代社会中,人类的生活方式、教育、娱乐和交流也产生了革命性的变化。目前,众多国际公司和跨国企业已经在中国的许多大城市逐步建立,如北京和上海。随着经济全球化进程的加快,特别是在中国加入国际贸易组织,与此同时,国际商务往来的日益频繁,使得商务谈判和商务礼仪也越来越凸显其重要性。在此背景下,本文立足于中西方商务沟通的不同礼仪文化,首先介绍了商务礼仪的基本定义以及相关概念;接着
6、具体描述了中国的礼仪文化与西方的礼仪文化,并对其两者进行对比分析,并在此基础上介绍跨文化交流与商务礼仪的关系。本文的主要部分从“正确认识礼仪文化差异”、“充足的谈判前准备”以及“如何克服谈判中的语言障碍”三个方面,介绍跨文化交流中的商务礼仪的运用。关键词:商务礼仪;跨文化交流;中西礼仪对比;IIIContentsTHESIS FOR BACHELORS DEGREEIABSTRACTI摘要IICONTENTSIII1. INTRODUCTION42. BASIC CONCEPTS ON THIS TOPIC52.1 The Definition of Business Etiquette52.
7、2 Chinese Etiquette52.3 Western Etiquette62.4 The Comparisons between Chinese and Western Etiquette in business communication72.5 The Relationship between Business Etiquette and Cross-Cultural Communication83. STRATEGIES IN CROSS-CULTURAL BUSINESS COMMUNICATION103.1 To Learn and Respect Cultural Dif
8、ferences103.2 Prepare For Communication113.3 Overcoming Communication Barriers124. CONCLUSION15BIOGRAPHY16ACKNOWLEDGEMENTS181. IntroductionAs the rapid development of world economics internationalization and globalization, numerous overseas companies as well as multinational companies gradually spre
9、ad widely across Chinese. Meanwhile, increasingly frequent international business contacts make business communications more and more important in various fields. Business communications has been widely used in business contacts, to express thoughts, establish and maintain a good business relationsh
10、ip. Politeness is an indispensable part of our daily life and social life. Politeness is one the standard of a successful communication, and often used as the sign to measure the level of development of the society. Also, politeness principle has been the basic principles and requirements of busines
11、s communications; different business communication needs different politeness principles. There are different interpretations of the same speech in the different language communities due to the thousands years of cultural accumulation. There are differences between different cultures in the realizat
12、ion of politeness. In one culture, it is considered to be a speech act to keep the hearers face, which may be difficult to accept in another culture, or even hurt the face of others. The author thinks that the language learning and etiquette learning should not only learn the etiquette etiquettes co
13、nception, form and structure, but also to understand the social function of etiquette, understanding etiquettes different usages in different cultural backgrounds, so that we not only understand the etiquette culture profoundly, but also master the proper methods and strategies to utilize etiquette
14、culture in different situations.2. Basic concepts on this topicChina is an ancient civilization, a land of courtesy, which always attach great importance to use polite language. In recent years, the problems of using proper courtesy language have also attracted many considerations and attentions fro
15、m in the domestic linguistics circle. English is mostly used in business communication, thus increasing the difficulty of the communication. In this case, we ought to meet certain etiquettes.2.1 The Definition of Business EtiquetteAlthough the concept of etiquette is universal, it is restricted by t
16、he cultural rules in a particular society. Chinese and Western expressions of politeness are notably different in the problem of the etiquette culture, because of the existence of pragmatic and cultural differences between the two languages on how to maintain the etiquette is not the same. There are
17、 different interpretations of the same speech in the different language communities due to the thousands years of cultural accumulation. The process of business negotiation is essentially the process of using the language to communicate and expect to achieve a win-win situation. Language plays an im
18、portant role in the business negotiation; whether we can use the art of negotiation language sometimes can make or mar the business negotiation. Etiquette is described as a code of behavior that delineates expectations for social behavior according to contemporary conventional norms within a society
19、, social class, or group.The etiquette of business is actually the set of written and unwritten rules of conduct that make social interactions run more smoothly. In different countries, there usually exists significantly different business etiquette, and it is absolutely invariably connected to the
20、local culture. Businesses etiquettes are often used to maintain a good impression as well as good relationship, sometimes it can help us to avoid conflicts and gain a successful negotiation 1.2.2 Chinese EtiquetteCollectivism and individualism are the main embodiment of Chinese values and American v
21、alues. Chinese emphasize that personal value should be reflected in ones social value and collectivism 2. In the relationship between the individual and the collective or society, the collective interests is often regarded more important than personal interests in China, which stresses that the inte
22、rests of individuals should be combined into the interests of the collective to show the individuals contributions to society. Although the traditional Chinese culture also requires people to have their own personality and personal thoughts, but it does not mean to put personal interests above the c
23、ommunitys. Also, Chinese and western national traditions and customs have great difference. For example: in Chinese culture, the implementation of compliments is different from that of American. In China, in most cases, the purpose of the use of compliments is to get a good impression from ones supe
24、rior leaders.Chinese culture believes that etiquette is a symbol to distinguish between human and animal. The reason why human is human, it is etiquette makes so. (Book of Rites). Ceremony is also the foundation and can distinguish the level of personality. Book of Songs says: “Look at the mouse tha
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