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1、,黄金年代品牌提案模板,Strategy,Part.1,品牌的本质不在于正面或负面报道有多少,而是要通过聚焦占据某一个品类的消费者心智。,定位之父 艾里斯,此处输入备注文字如2016年2月18日开盘在即,章节序言文本推导,开宗明义文本推导,当所有人都在裸奔的时候是该把衣服一件件穿回来的 时候了,此处输入备注文字如2016年2月18日开盘在即,1,ALTERNATIVE,We were one of the first energy companies in 1997 to acknowledge the threat of climate change, to call for action
2、by governments, our industry and energy users, and to take action ourselves.,Feature A,Feature B,our industry and energy users, and to take action ourselves.,2,ENTERPRISE,We were one of the first energy companies.,Sevice A,We were one of the first energy companies.,Sevice B,We were one of the first
3、energy companies.,Sevice C,4,STRENGTH,3,SERVICE,our industry and energy users, and to take action ourselves.,We were one of the first energy companies in 1997 to acknowledge the threat of climate change, to call for action by governments, our industry and energy users, and to take action ourselves.,
4、Service A,Service B,our industry and energy users, and to take action ourselves.,We were one of the first energy companies.,Strength A,We were one of the first energy companies.,Strength B,We were one of the first energy companies.,Strength C,7,CONTACT,XXXXXX.com,E-MAIL,Tweeter:XXXXXX,IM,+01 XXXXXXX
5、XX,FAX,5,DESIGN,our industry and energy users, and to take action ourselves.,PUBLIC,We were one of the first energy companies in 1997 to acknowledge the threat of climate change, to call for action by governments, our industry and energy users, and to take action ourselves.,PR CAMPAINGE,PR,our indus
6、try and energy users, and to take action ourselves.,6,VIEW,Media,Part.2,55%,45%,WEB,DAILY,IM,ONLINE,OUTDOOR,PR,44%,INSIGHT 洞见,我们打算为这样一群目标客群量身订造Colorful day意外旅行概念互动行销,锁定核心消费人群,年轻新富上班族24-32岁,学历中上,受教育程度良好,月收入约5000-8000,及时行乐、兴趣广泛,热衷网络(微信、领英、Tweet),生活视野正在快速增长,租房/正在按揭,喜欢聚会、分享SHOPPING,消费频率高单次消费金额低,热衷运动、公益、
7、环保,普遍使用信用卡,时尚敏感度高,补充人群,新富家庭,30-45岁,房奴、孩奴、车奴,大专以上学历,家庭月收入约12000以上,重视子女教育成长,喜欢家庭聚餐,小孩 010岁,收入稳定,有经济积累,部分有私家车,注重家庭生活质量,消费频率相对低单次消费金额中上,追求高性价比,有一定的品牌认知度,乐于接受新事物,45%,45%,Service,our industry and energy users, and to take action ourselves.,Service,our industry and energy users, and to take action ourselve
8、s.,Service,our industry and energy users, and to take action ourselves.,Service,our industry and energy users, and to take action ourselves.,Plan,Part.3,Gallery,Photo story每个人都有属于自己与众不同的故事,而记录故事的形式也非常多.而画报便是一款以照片为主的故事型记录应用,在它诞生以前,同类的产品其实早已充斥各大应用市场了,Text Here,品牌DNA,中低价格,靓丽,时尚,年轻化,造型,Service,No.1,Clou
9、d of Biz,Total solution of Corp.,423,000,UsersIncreasing in 2016,528,000,Downloader,528,000,423,000,No.1,Users,Increasing in 2016,Downloader,Cloud of Biz,Total solution of Corp.,Service,Service,423,000,Users,Increasing in 2016,528,000,Downloader,No.1,Cloud of BizTotal solution of Corp.,Color Researc
10、h,LOGOHERE,Leader,Jay ChouCEO of JVR RecordsMost popular singer,Karen MokMost famous actressGolden records in 90s,Stefan ChouCEO of Bingo InternationalCEO of Wins,2000CEO of JVR RecordsMost popular singer,2010Most famous actressGolden records in 90s,2016CEO of Bingo InternationalCEO of Wins,Add your
11、 title,If I could save time in a bottle the first thing that Id like to do is to save every day,ADDTITLE,If I could save time in a bottle the first thing that Id like to do is to save every day,Leader,Original designstudio of slide show,Business,an original designstudio of slide show,Employee,Most Talent expertsin E-Commercial,Future,An unicorn Companyin further future,More,感谢聆听,THANKS,PPT模板下载: 行业PPT模板: 节日PPT模板: PPT素材下载: PPT图表下载: 优秀PPT下载: PPT教程: Word教程: Excel教程: 资料下载: PPT课件下载: 范文下载: 试卷下载: 教案下载: PPT论坛:,
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