《商务英语习题库》word版.doc
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1、Unit 1Text AExercises. Discuss and answer the following questions.1. Why could employees at P&G be intimidated by Lafleys diligence?2. Did the P&Gers have great expectations of Lafley at the beginning when he took office?3. How do Lafley and Jager differ in personal styles?4. What did the policy of
2、“a more outwardly focused, flexible company” mean to P&G?5. What is P&G known for when people think of its culture?6. What is “brand management”?7. When did the P&Gers begin to turn against Jager?8. How does Lafley conduct his work as a CEO?9. What is Lafleys approach to selling P&Gs products?10. Wh
3、at is the lesson Lafley learned from Jagers biggest mistake, namely, criticizing P&G people.Decide whether the following answers are true T or falseF.1. Mr. Lafley is at a routine meeting with Mr. Antoine at the beginning of the article. 2. There are dozens of management layers at the P&G Company. 3
4、. For 15 years before Lafley took over, P&G had developed only one successful new brand. 4. P&G started out as a maker of soap and candles. 5. Lafley was successful because he was conservative. 6. Lafley would have opposed a decision to have larger number of the employees at P&G fired. 7. P&G was th
5、e first to sponsor the soap opera as a means of promoting sales. 8. None of the products introduced by Jager became popular. 9. P&G people turned against Jager mostly because the share price of the company fell sharply. 10. Top P&Gers talked more freely after Lafley became the CEO. 11. Investors lik
6、e P&Gs acquisitions as its earnings grow quickly. . Paraphrase the following sentences.1. It shows his determination to nurture talent and serves notice that little escapes his attention. (para.1)2. He is living proof that the messenger is just important as the message. (para.7)3. No destiny his bee
7、n more challenged than P&Gs research and development operations. (para.11)4. At this time, the dynamics of the industry were changing an power shifted from manufacturers to massive retailers, Through all this, much of the senior management was in denial. (para.17)5. P&G wasnt working closely enough
8、with retailers, the place where consumers first see the product on the shelf: “The first moment of truth.” (para.23). Translate the following sentences into Chinese.1. Long before he became CEO, Lafley had been pondering how to make P&G relevant in the 21st century, when speed and agility would mate
9、r more than heft.(para.6)2. Lafleys quest to remake P&G could still come to grief. As any scientist will attest, buying innovation is tricky.(para.12)3. To call the company insular may not do it justice.(para.12)4. He put in place a companywide reorganization that left many employees perplexed and p
10、reoccupied.(para.18)5. Furthermore, some of the gains in profit have resulted from cuts in capital and P&G speeding, which Lafley has pared back to the levels of the companys rivals.(para.27)6. And now Lafley is carefully using this information to reshape the companys approach to just about everythi
11、ng it does.(para.25). Discuss the following topics.1. Lafleys style in management2. The P&G culture3. The importance of the CEO in a companyMake a survey of a company where remarkable changes have taken place because of Replacement of its CEO.Unit 1Text BExercises. Answer the following questions.11.
12、 What did Greenberg mean when he said that lawyers cant spell the word” insurance”?12. What does the writer attribute Greenbergs downfall to?13. How have the roles of the directors changed in the industry?14. How powerful can directors, auditors and lawyers be?15. Is the job of the CEO made easier w
13、ith help of the directors?16. Why are directors at many companies required to meet routinely without management present?17. What are some of the traditional powers the CEOs are losing in making personnel decisions?18. How is the business of auditing firms affected after the Arthur Anderson scandal?.
14、 Write a study report based on the answer to the above question.Unit 2Text AExercises. Discuss and answer the following questions.19. Should capitalism be condemned for the worsening global inequality? Why or Why not? Why is it tough question to answer?20. What do the two charts (Chart 1 and Chart 2
15、 ) tell us about the claims made about “ global inequality ”?Which one do you think is more reasonable? Why?21. How de you account for differences between Mr. Sala-i-Martins calculations and the Chen-Ravalloin study?22. In what way are the survey estimates different from the national accounts estima
16、tes? What are the drawbacks respectively?23. According to the article, is economic inequality around the world getting better or worse? Why or Why not?. Decide whether the following statements are true T or false F. 1. Global inequality measured across all over the worlds individuals is rising, give
17、n that cross-country inequality and within-country inequality is getting worse. 2. If average incomes in India and China are growing rapidly, inequality measured across all the individuals in the world will fall. 3. Since incomes in poor countries grew faster between 1980 and 2000 than incomes in ri
18、ch countries, one could say that poor countries were catching up and that global inequality measured across countries was narrowing.4. Chart 2 implies that both catch-up and narrowing inequality occur with regard to India and China. 5. Its always reasonable to measure consumption using data drawn fr
19、om national accounts rather than use data drawn from household surveys. 6. Compared with Mr. Sala-i-Martins calculations, calculations by the World Bank, using direct household surveys, show relatively little reduction in poverty. 7. Due to the fact that in the Chen-Ravallion sample, growth in avera
20、ge consumption was faster than the growth in national incomes, poverty fell relatively slowly on their household survey measure. 8. As countries get richer, the ratio of “survey consumption” to “national-accounts consumption” usually tends to fall. . Paraphrase the following sentences.7. For them, t
21、he claim amounts almost to an article of faith: Worsening inequality is a sure sign of the moral bankruptcy of “the system”. (para.1)8. We make no apologies for showing them to readers again: At a stroke, they cut through much of the statistical fog surrounding this subject. (para.6)9. In short, onc
22、e you take account of the fact that China and India have performed so well since 1980, and especially since 1990, together with the fact that these two countries account for such a big share of all the worlds poor, it is difficult to stay as pessimistic about global trends in poverty and inequality
23、as the critics of global capitalism wish to be. (para.10)10. Accordingly, in a recent review of the literature by Angus Deaton of Princeton University (Mr. Deaton is perhaps the only economist at work in this area who is acknowledged by all sides both as authoritative and as having no ideological ax
24、e to grind), two sets of studies are contrasted. The first draws mainly on national-accounts date, the second on household surveys. Their results are at odds. (para.13)11. A paper by Shaohua Chen and Martin Ravallion of the Bank lays out the thinking behind the Banks estimates. (para.17)12. For this
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