哈尔滨旅游宣传广告策划书.pdf
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1、1/24 哈 尔 滨 十 一 黄 金周旅游宣传广告策划书策划人:富宝艳、孟令红2/24 前言哈尔滨中西合璧的城市风貌,民族风情粗犷豪放,一年一度的哈尔滨之夏音乐会、冰灯游园会、冰雪大世界等大型活动显示了哈尔滨深厚的文化底蕴。哈尔滨极地馆、防洪纪念塔、文庙、极乐寺、圣索菲亚教堂、俄罗斯风情的中央大街、萧红故居、苏联红军烈士纪念碑等文物古迹和东北林园、亚布力滑雪旅游度假区、原始森林等 500 余处人文自然景观,与哈尔滨周边的镜泊湖、五大连池、扎龙自然保护区一起构成了中国北方别具一格的特色旅游地,凭藉这些优势,哈尔滨市1998年被国家旅游局评选为首批中国优秀旅游城市。文档编码:CG10P1Q6A8D
2、6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG1
3、0P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4
4、文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C
5、8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G
6、1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD
7、8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q
8、6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D43/24
9、 目录一市场调查3 二旅游景点简介4 1、中央大街52、索菲亚教堂63、太阳岛7三市场前景分析8 四市场细分及市场定位10 五行销组合策略12 1、OD 户外)广告13 2、公益广告14 3、网络广告15 文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8
10、H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6
11、A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:
12、CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G1
13、0D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 Z
14、R4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P
15、10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6
16、 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D44/24 4、电视广告16 六消费者信息反馈17 七效果评估18 一、市场调查哈尔滨市素有“冰城”之称,地处寒温带,有丰富的冰雪资源优势,冬季体育运动场馆设施齐全,成功举办了第三届亚洲冬季运动会,积累了承办大型运动会的经验;冰雪工程在哈尔滨市有广泛的群众基础,竞 技 水 平 在 全 国、亚 洲 都 处 于 领 先 位 置。文档编码:CG10P1Q6A8D6 HD8H1
17、0P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8
18、D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG
19、10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D
20、4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4
21、C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10
22、G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 H
23、D8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D45/24 哈尔滨是中国
24、特大中心城市之一,同时也是中国北方著名的旅游城市,位于东北亚经济圈的中心位置,素有“东方小巴黎”、“天鹅项下珍珠城”等美誉。无论是历史上还是今天,她都是我国北方重要的对外通商口岸。哈尔滨经济发展迅猛,综合经济实力较强,在全国“城市综合实力 50 强”中名列第 13 位。文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 Z
25、R4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P10G1W2 ZR4C8I5G10D4文档编码:CG10P1Q6A8D6 HD8H10P
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