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1、BUSINESS PLANUniversal Information Technology Co.,LtdCONTENTSCompany Overview 1Products&services2Market Research3Corporate Finance4Company OverviewProfile Vision Organization structureProfileThe company mainly engage in online business for the second-hand transactions(二手交易),meanwhile we provide a pl
2、atform including leisure time information for college students。Profile公司简介 Universal Information Technology Corporation will build a trading market in the form of designing a network called“Mu GUA network”for college students,establish a real-name trading platform for sellers and buyers,introduce le
3、isure time information regularly。In the early period we will raise some fund with the help of business incubator(孵化器)and shareholders contribution.Later,we will make profits through charging Intermediary fee(中介费)and advertising costs.Vision愿景 Mu GUA network in intent on realizing the Information Int
4、ercommunication for College Students,broadening users social relationship,providing services in a convenient way。Being based on second-hand transactions,but we are not merely limited to it.We will create a more convenient life for college students.Organization structure组织结构Share holders meetingExecu
5、tive DirectorSales departmentSupervisorsFinancial advisorLegal adviserTechnique departmentGeneral departmentProducts and servicesProduct introduction commercial value Characteristic advantagesmarket positioningProduct introduction产品介绍 Products and servicesSecond-hand trading platformTransfer the sec
6、ond-hand goodsPurchase second-hand goods academic informationAll kinds of lectures,subject competitionEntertainment informationIntroduce entertainment venue which are Cost-effectiveBusinesses promote by themselvesothersLost and found,query resultsmarket positioning市场定位Mu Gua networkss target custome
7、r groups are college students,which provides them with second-hand goods transactions,information concerning learning and entertainment,etc.With the widespread use of smart phones,the company will carry out business through the app and WeChat public mercial value商业价值With”reliable credit as a busines
8、s philosophy,Pioneering and leading college students commonly used second-hand goods market.Promote second hand trades,saving social resources.Characteristic advantages特色优势213The secondary market is still in the development stage of the campus,less competitive pressure,the papaya network has a bette
9、r space for developmentThe second hand commodity has a significant price advantage compared with the one hand goods,which can meet the general needs of customersWith the help of modern science and technology,such as net work,papa net can meet the shopping habits of college students and the current b
10、usiness trend.Micro&Macro environment Risks Management After-sales supportMarket ResearchMicro environment微观环境AdvantageWeaknessOpportunityThreatsNumerous colleges and universities connected,Online and offline combined,focusing on specific customerSingle profiting approach,High financial risk,the cos
11、t of promotion in the early stage is highC2C model develops rapidly,the strong support of policyThe Instability of online business,the competition is fierce,homogeneity(同质化)Macro environment宏观环境“mass entrepreneurship and innovation”(大众创新,万众创业),In the context of Governments vigorous promoting,Many ba
12、nks began cutting lending rates to small and micro enterprises。Students in the school often seek living necessitiesthrough the Internet.Meanwhile,the disposal of unused items has become a concern for them.“Sold for money Sold for money model will undoubtedly be welcomed by them.Per capita disposable
13、 income of Urban and rural residents has been increasing,(reached 1200¥,Beijing),Survey shows that college students living allowance increased more than ten times than 20 years ago。“Internet+”has come,related corporation is flooding,E-commerce platform continues to expand The above-mentioned situati
14、on means that the competition pressure of the enterprise is increasing,While the lag of technical level may make the company at a disadvantage.Risks management风险管理 The technique department will employ four professional technician,who are in charge of the companys Web site and WeChat platform design,
15、operation and maintenance.We ask that employees check the system and situation of the site at least once a month,report to us immediately when found any bug.The websites security After-sale service售后服务After-sale service Mu Gua network will be in charge of auditing business qualification,setting up channels for feedback and ensuring customerslegal right.We will rank the users from great to poor according to their credit rating.Given the particularity of second hand goods transactions,we ask users to differentiate the quality and authenticity of goods by themselfTHANK YOU北京建筑大学经管学院工商管理系学生制作
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