商务英语有关商业道德.ppt
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1、Customer Service Group11.5What is ethics?Genesis FocusFundamental questionsHistoryProfileWhat is business ethics?Profit maximizationSocial responsibilityDilemma?British Broadcasting CorporationBritish Broadcasting CorporationSCOTLAND SCOTLAND Yard is now Yard is now pursuing 340 pursuing 340 lines o
2、f inquiry lines of inquiry in the in the Jimmy Jimmy Savile Savile abuse abuse case involving case involving 40 potential 40 potential victimsvictimsThe key pointThe key pointMediaMediaAnother case(Princess Kate)Another case(Princess Kate)Immediate interest or long-Immediate interest or long-term se
3、lf-destructionterm self-destructionEthics will prevailEthics will prevailKeep ethics in heart Keep ethics in heart My name is HisenseWho have copied my homework?Hisense?Germany Siemens Hisense?Im Chinese or German?Beat a registered trademark.Is it smart business mind or commercial moral decay?not co
4、me singly but in pairs ABC of CSRThe1235248 项韵项韵 LAWWhat is CSRElements of CSRCSR IssuesCase StudiesWhat is CSR?The EU defines CSR as a concept whereby businesses integrate social and environmental concerns in their daily operations and in their interaction with their stakeholders on a voluntary bas
5、is.EnvironmentConsumersEmployeesCommunitiesStakeholdersWhat is CSR?CSR is not an add-on to how business is run;it is increasingly at the core of how business does business.Its about very best business practice.Elements of CSRCSR issues 1.Environmental Protection2.The Sustainable Development of Produ
6、cts&Services3.Recycling&Saving Economy 4.Protect Rights&Interests of Clients&Consumers5.Maintain Rights&Interests of EmployeesCSR issues 6.Stakeholder Engagement7.Support Bottom of the Pyramid8.Management Systems of CSR9.Provide Education Opportunity10.Supply ChainCase Studies1.GreenWood Forest Park
7、GreenWood Forest Park,located in Felinheli,North Wales,was opened in 1993 as an environmental education centre all about trees and forests.GreenWood Forest ParkLow or zero energy to runLow maintenanceRequire the use of visitor energy to enjoyGreenWood has made efforts to reduce carbon footprint.Gree
8、nWood Forest ParkThe success of the case:It doesnt consume too much human capital and economic cost.The Small Cinema of Huayi华谊华谊“零钱电影院零钱电影院”The Small Cinema of Huayi华谊华谊“零钱电影院零钱电影院”The small cinema will become the place where childrens dreams begin.The plan will also open their understanding of the
9、 world.hank youTMoral behavior can inspire and encourage all staff enthusiasm for occupation the staff:Devoted loyalty law-abiding,honest fair competition collaboration innovationMoral behavior can prevent and inhibit the negative effects On the economic benefit and social benefit:Not onlyEconomic b
10、enefit.But alsoThe value of life;Social activities;Consumer interest;Community spirit;The natural ecological balance.Moral behavior can prevent and inhibit the negative effects on the Competition and cooperation:doTo improve the operation and management;Improve the quality of products;Reduce the cos
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