时尚动感炫彩PPT.ppt
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1、Social Media&Indian Beer Industry:A Research ReportPictureSource:http:/ 盱眙龙虾 Contents3BeerIndustryOverviewIndianBeerIndustryMarketoverviewDriversandchallengesMarket Value and VolumeIn2010,Indianbeermarketgrewby17.1%toreachavalueof$5,022.8million.CAGRforperiod2006-2010was21.9%.Volumesgrewby13.8%in201
2、0toreachavolumeof1,687.4millionliters.CAGRforperiod2006-2010was14.4%MarketCharacteristicsStandardlageristhelargestsegmentaccountingfor91.8%ofthemarketstotalvalue.Thepremiumlagersegmentcomessecondandaccountsforafurther8.2%ofthemarket.UnitedBreweriesLimitedistheleadinghavinga42.4%shareofthemarketsvolu
3、me.SABMillercomessecondandaccountsfor22.8%ofthemarket.EnvironmentAnalysisPEST AnalysisIndustryAnalysisPorters Five Forces AnalysisIndianbeermarketishighlyconcentrated,withthetopthreeplayersholding70.6%ofthetotalmarketvolume.Overall attractiveness of the market is mediumSocialMediaResearchBrandsConsi
4、deredWhy Social Media?Peopletalkalotabouttheirpreferencesanddislikesonly.Peopleusestheaboutbeerdaily.Thekeyword“BEER”trackedbyushadabout250dailyconversationsinIndia.Social Media Research has faster turn around time,has bigger sample size and is more accurate and reliable.Insights through Social Medi
5、aPicturesource:http:/ Gender and Age DistributionBeerbrandshavemoremalepatronagethanfemale.Peopleintheagegroupof18-25years,whichistargetsegmentforbeer,talkmoreaboutbeerBrand LocalizationKingfisherispresentinalmostallstatesofIndia.MillerLitehasnoticeablepresenceonlyinTamilNadu.Almostallbrandsaremostf
6、amousinMaharastra.Channel DistributionBeerbrandsgethighestcoveragefromTwitterandNews.Share of Voice and Brand OpinionKingfisherhasthemaximumshareofvoiceamongallthebrands,amountingto88.3%.Nodoubtthatitisthemarketleader.Almostallthebrandshaveequalamountofbothpositiveandnegativeopinionswithfewnegativeo
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