大学英语综合教程第三册-Unit7课件.ppt
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1、Unit 7 Making a Living Text A Life of a Salesman Text B Bricklays Boy实用文档实用文档Part I ObjectivesPart I ObjectivesPart II The AuthorPart II The AuthorPart III Cultural Notes Part III Cultural Notes Part IV Text OrganizationPart IV Text OrganizationPart V Language StudyPart V Language StudyPart VI Writi
2、ng CharacteristicsPart VI Writing CharacteristicsPart VII ActivitiesPart VII ActivitiesPart VIII After-text Exercises Part VIII After-text Exercises Part IX Writing StrategyPart IX Writing StrategyTeaching Outline实用文档实用文档 Students will be able to:Students will be able to:1.understand 1.understand th
3、e the main main idea idea(Bill Bill Porter Porter the the salesman salesman will will never never give give in)in)and and structure structure of of the text(4 parts,2 flashbacks);the text(4 parts,2 flashbacks);2.appreciate 2.appreciate the the characteristics characteristics of of journalistic writi
4、ng;journalistic writing;3.grasp 3.grasp the the key key language language points points and and grammatical structures in the text;grammatical structures in the text;4.conduct 4.conduct a a series series of of reading,reading,listening,listening,speaking,speaking,and and writing writing activities a
5、ctivities related related to to the theme of the unitthe theme of the unitPart I Objectives实用文档实用文档Part II The AuthorTomTom Hallman Hallman Jr.Jr.is is a a senior senior reporter reporter specializing specializing in in features features at at The The Oregonian.Oregonian.He He joined joined the the
6、paper paper in in 1980 1980 and and covered covered the the police police beat beat for for a a decade,decade,longer longer than than any any reporter reporter since since the the 1950s.1950s.While While covering covering cops,cops,Hallman Hallman began began writing writing feature feature stories
7、stories-at at first first off off the the beat,beat,then then the the stories stories of of everyday everyday people.people.He He was was a a Pulitzer Pulitzer Prize Prize finalist finalist in in beat beat reporting reporting in in 1995 1995 and and in in feature feature writing writing in in 1999.1
8、999.He He has has won won the the Ernie Ernie Pyle Pyle Award Award for for human-human-interest interest writing,writing,the the ASNE ASNE Distinguished Distinguished Writing Writing Award Award for for nondeadline nondeadline writing writing(twice),(twice),the the feature-feature-writing writing a
9、ward award from from the the Society Society of of Professional Professional Journalists Journalists and and the the Livingston Livingston Award Award for for Young Young Journalists.Journalists.实用文档实用文档Life of a Salesman Betrayed by a crippled body Betrayed by a crippled body that leaves him in con
10、tinual that leaves him in continual pain,betrayed by a changing pain,betrayed by a changing world that no longer needs world that no longer needs him,him,Bill PorterBill Porter each day each day trudges his door-to-door trudges his door-to-door sales territory,set on making sales territory,set on ma
11、king his way in the worldhis way in the world Sunday,November 19,Sunday,November 19,19951995The portrait of Bill Porter实用文档实用文档 Part III Cultural Notes Salesmanship:Salesmanship:Sales Sales promotion promotion is is an an element element of of the the marketing marketing process process that that ca
12、n can close close the the sale sale of of goods goods or or services services to to a a potential potential customer customer by by providing providing the the incentive incentive to to make make a a positive positive purchasing purchasing decision.decision.Sales Sales promotion,promotion,advertisin
13、g,advertising,and and salesmanship salesmanship are are the the major major techniques techniques used used in in merchandising merchandising products products to to the the public.public.Salesmanship Salesmanship often often takes takes the the form form of of a a face-to-face face-to-face encounte
14、r encounter between between the the buyer buyer and and seller;seller;the the presentation presentation is is set set up up to to convince convince customers customers that that the the product product on on sale sale is is essential essential to to their their satisfaction.satisfaction.The The lack
15、 lack of of personal personal feedback feedback between between buyer buyer and and seller seller is is sometimes sometimes considered considered a a drawback drawback of of the the advertising advertising approach.approach.Selling Selling by by telephone,telephone,although although it it is is sign
16、ificantly significantly less less effective effective than than personal personal selling,selling,is is still still considered considered an an important important method method of of merchandising.merchandising.In In the the 1980s,1980s,a a growing growing promotional promotional technique techniqu
17、e involved involved in-home in-home shopping shopping programs programs using using cable cable television television channels.channels.In In recent recent yearsyears with with the the help help of of the Internet online shopping is becoming popular.the Internet online shopping is becoming popular.实
18、用文档实用文档 The The traveling traveling salesman salesman appeared appeared late late in in the the 19th 19th century century both both in in Europe Europe and and in in the the U.S.U.S.The The early early itinerant itinerant peddler peddler carded carded his his goods goods on on his his back back or o
19、r on on his his horse,horse,working working his his way way from from a a port port city city through through the the hinterlands.hinterlands.With With the the coming coming of of the the railroad railroad and and the the assurance assurance given given to to sellers sellers by by new new credit-rep
20、orting credit-reporting systems,systems,salesmen salesmen with with their their sample sample cases cases moved moved across across the the land.land.Persuasive Persuasive skill skill was was less less important important in in those those days days of of unsatisfied unsatisfied demand,demand,and an
21、d orders orders were were readily readily forthcoming.forthcoming.By By 1900,1900,however,however,with with the the increasing increasing supply supply of of manufactured manufactured goods,goods,buyers buyers became became more more discriminating discriminating in in their their purchases.purchase
22、s.Greater Greater attention attention was was given given to to training training the the sales sales force force and and to to providing providing buyer buyer incentives.incentives.The The growth growth of of industrialization industrialization and and urban urban living living led led to to the th
23、e development development of of merchandising merchandising as as a a major major business business endeavor.endeavor.The The use use of of sales sales promotion promotion practices experienced steady growth in the 20th century.practices experienced steady growth in the 20th century.实用文档实用文档 The The
24、 techniques techniques of of sales sales promotion promotion are are used used both both to to motivate motivate salespersons salespersons to to improve improve their their performance performance and and to to induce induce consumers consumers to to purchase purchase goods goods and and services.se
25、rvices.Although Although sales sales promotion promotion works works most most closely closely with with advertising,advertising,it it is is also also related related to to other other elements elements of of marketing:marketing:production production services,services,packaging,packaging,price,price
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