商务英语学习情境教程ppt孙晓娟Situation_1.ppt
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1、 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanySituationOneEstablishingacompanyhome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyObjectivesLearnsomeknowledgeaboutbusinessmanagementKnowhowtowriteacompanyprofileKnowhowtomakeabusinesscardBefamiliarwithvarioustypesofbusinesscorporationsKnowhowt
2、ogiveacompanypresentationUnderstandmoreaboutcorporatecultureKnowhowtoestablishanimportandexportcompanyDesignacompanylogo,createapieceofadDevelopamarketingplanhome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyStep4Namingyourco.Step3SelectingyourproductStep2DevelopingaplanStep1EstablishingyourcoS
3、tep5Composingaco.profileTipsLearningexpansionhome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyCautionstoRunanExportCompany1TheOrganizationofaCompany2ForminganImportandExportCompany3Step1EstablishingyourownI/Ecompanyhome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyWhatisacompany?Company:A
4、companyisabusinessorganizationthatmakesmoneybysellinggoodsorservices.Initsbroadestsense,acompanyisanaggregationofpeoplewhostaytogetherforacommonpurpose.Corporation:Acorporationisalargebusinessorcompany.home 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany1CautionstorunanexportcompanyBeforeyoustart
5、yourowncompany,doyouknowhowtorunacompany?DecidewhichareDOSandwhichareDONTS.home 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany(1)Learnhowyourbestcompetitorsarehandlinginternationaltrade.(2)Haveanunderstandingofimport/exportfinancing.(3)Takeinternationaltradeclassesatthecollegelevel.(4)Visittrade
6、showsandtrademissions.S.(5)Investigatethepotentialopportunitiesandbenefitsofinternationaltrade.home 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany(6)Relyonasinglesourceofsupply/customer.(7)Haveanunderstandingofintellectualpropertyrights.(8)Joinaninternationaltradeassociationspecializinginyourbus
7、iness.(9)Personallyvisityouroffshoresuppliers/customers.(10)Takeadvantageofonlineresourcessuchaswww.sba.gov/oit.home 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany(11)Inspectandapprovemerchandisebeforeitisshipped.(12)Considerhiringaninternationaltradeconsultant.(13)Becomepersonallyfamiliarwithal
8、lmonetarytransactions.(14)Relyonhandshakeagreements.(15)Relysolelyonothersincludingemployeesforimporting/exportingexpertise.home 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany(16)Providedisputesettlementprovisions.(17)Makeassumptionsastovendorscompliancewithyourspecifications.(18)Checkoutyoursup
9、pliers/customersbeforeestablishingrelationship.(19)Useatradelawyerforagentanddistributoragreementsandlicensingrequirements.(20)Tobegin,startonaverysmallscale.home 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyAnswerhome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany2.Theorganizationofacompan
10、y(1)SearchtheinternetandfindoutabouttheorganizationofasmallI/Ecompanyandalargecorporation.Thenfillintheblankswithpropernames.home 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyAsmallI/EcompanyManager Accountant(position)homeDeputymanager,2salesmen/women 商务英语商务英语学习情境教程学习情境教程Situation1Establishing
11、aCompanyAlargecorporationGeneral Manager Domestic Operations(department)Purchasing(department)homedomesticoperations,personnel,purchasing,financial,production,dispatch,sales,overseassales,R&D,etc.商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany(2)GraceworksforthefamousDanishLEGOgroup.Thisyear,shei
12、sgoingtoattendtheGuangzhouFaironbehalfofthecompanyandgiveashortpresentationofthecorporatebusinessmanagement.HelphertranslatethebusinesssectionsintoChineseandmatchtheirfunctionswiththecorrespondingnumbers.home 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyChiefExecutiveOfficerSalesAdministrationC
13、entrePurchasingAccounting12345Marketinghome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany_isresponsibleforfinancialmanagementcontrollingaswellasfollowsuponbusinessplanningandstrategicinitiatives._isresponsibleforthepurchasingalltherawmaterialandsparepartsforalltheproduction._hasglobalresponsibi
14、lityforproductpromotion,marketing._coverstheadministrativeservicedepartments:IT,HumanResources,After-salesandCorporateLegalAffairs._isresponsiblefordomesticandinternationalsalesofalltheproducts.home54132 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany3.ForminganImportandExportCompanyYouwillforman
15、I/ECo.,fourtosixpersonsinagroup.Searchsomewebsitesofworldfamouscompaniesandfindoutwhichmembersasmallcompanyneeds.Andthenfillinthechartfirst.home 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyhome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyStep2DevelopinganExportMarketingPlanLetsEnjoy1Mult
16、ipleChoices2DevelopingYourMarketingPlan3home 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyStep2DevelopinganExportMarketingPlanA.Pleasediscussaboutthefollowingcompanylogos.Namethecompaniestheyrepresentandprovidemoreinformationaboutthecompany.B.Matchuptheabove-mentionedcompanieswiththesectorsofin
17、dustryandtheproductgroupsinthechart.home 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyhome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany1)Name:McDonaldsNationality:AmericanBusinessLine:Fastfood(hamburger,Frenchfries)Competitors:KFC,DicosTertiary:Hotelsandrestaurants,cateringhome 商务英语商务英语学习
18、情境教程学习情境教程Situation1EstablishingaCompany2)Name:PorscheNationality:GermanBusinessLine:CarsCompetitors:Lamborghini,Roll-RoyceSecondary:Vehiclemanufacturinghome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany3)Name:NikeNationality:AmericanBusinessLine:Clothing,shoes,sportsfacilitiesCompetitors:Adida
19、s,ReebokSecondary:Otherhome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany4)Name:RoyalDutchShellGroupNationality:Dutch&BritishBusinessLine:PetroleumCompetitors:ExxonMobil,ChinaNationalPetroleumPrimary:Oilhome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany5)Name:AppleInc.Nationality:AmericanB
20、usinessLine:Hardwareandsoftwareforcomputers,mobilephoneandotherelectronicdevicesCompetitors:IBM,SonySecondary:Computershome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany6)Name:AXAFinancial,Inc.Nationality:FrenchBusinessLine:Financialprotection,lifeinsuranceCompetitors:NipponLifeInsurance,ChinaL
21、ifeInsuranceTertiary:Insurancehome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany法国安盛集团是全球第二大保险集团,亦是全球第三大国际资产管理集团。安盛集团首家公司于1816年在法国成立,通过多项收购及合并活动,安盛已成为全球首屈一指的保险集团,业务网络覆盖全球五大洲逾50个国家及地区,全球职员及保险代理人约11万名。安盛的主要业务为保险及资产管理。商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany7)Name:CHANELNationality:Frenc
22、hBusinessLine:Jewelry,clothing,cosmetics,perfumeandaccessoriesCompetitors:Lancome,EsteeLauderSecondary:Chemicals,otherhome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany8)Name:UnileverNationality:Dutch&BritishBusinessLine:Food(condiment(调味品),ice-cream,oliveoil),homeandpersonalcarechemicalsCompet
23、itors:P&G,Kimberly-Clark金百利克拉克(财富500强公司之一,总部所在地美国,主要经营林产品纸品)Secondary:Chemicalshome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany9)Name:NestleNationality:SwissBusinessLine:Coffee,tea,milkpowder,cereals,chocolate,ice-cream,drinkingwaterCompetitors:Starbucks,MaxwellHouse(麦氏咖啡)Secondary:Foodproces
24、sing,beveragehome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompany1.Multiplechoicesa.Whenyouconductthemarketingresearch,whatdoyouthinkDirectSalesincludes?A.ProductDemoB.TelemarketingC.SalesMeetingD.OnlineForumhome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyb.WhatkindsofmethodsPromotioncover
25、swhenyougetyourproductspromoted?A.ContestB.GiftC.RebateD.LowCostFinancingE.TradeShowF.PromotionalObjectG.DirectEmailH.Telemarketinghome 商务英语商务英语学习情境教程学习情境教程Situation1EstablishingaCompanyc.WhenyoucarryouttheDirectMarketing,whichdoyouthinkareefficient?A.GiftB.TelemarketingC.SpeechD.CatalogE.DirectMail
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