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1、综合商务英语1课程教学大纲一、课程基本信息开课单位:翻译学院商务英语系课程名称:综合商务英语1课程编号:222001英文名称:Business English: An Integrated Course 1课程类型:专业基础课(请按我校教学计划安排表中的课 程类型进行规范填写,即填写公共基础课、学科基础课、专业 基础课、专业方向限选课、专业任选课、公共选修课等)总学时:108理论学时:108实验学时:学分:6开设专业:商务英语专业先修课程:无二、课程任务目标(一)课程任务本课程是一门商务英语专业基础入门课程,强调打好扎实 的语言基本功,兼顾商务专业素质与人文素养的同步提升。本 课程注重语言、文
2、化与商务有机融合,注重商务英语技能和商 务专业课程的合理衔接。学习任务设计丰富多样,有助于训练 学生交际能力、自主学习能力和合作学习能力。每个单元都有 三篇相关主题的文章,紧扣社会热点话题,难度合理递增,选 文思想内涵深刻,可读性强,充分反映经济全球化时代的特点。 同时配备丰富的视频材料可增加语言学习的趣味性和输入的有 效性,调动学生课堂参与的积极性。(二)课程目标在学完本课程之后,学生能够:1 .掌握商务环境中经常使用的商业术语、词汇及其常用表 达方式;2 .了解并熟悉网络、商业环境、商务礼仪、交通物流、经 营管理、金融财务、商业惯例等方面的基础知识;.了解不同国家的文化,尤其是商业文化及习
3、俗;3 .能够将语言技能、商务知识及文化知识相结合,具备跨 文化的商务沟通能力。三、教学内容和要求(一)理论教学的内容及要求Unit 1 The World Wide WebUnderstand the main idea of the three texts and establishthe linkamong them;1. Have a general understanding of e-business and e- commerce;3. Develop a banlanced perspective on the merits and weaknesses ofe-busines
4、s;Understand and use the expressions picked from the text.Unit 2 Dress for Success1. Understand the main idea of the three texts and establish the linkamong them;2. Compare and comment on different opinions and make their ownjudgement;Realize the influence of stereotypical image in peoples life;3. U
5、nderstand and use the expressions picked from the text.Unit 3 On the Road1. Understand the main idea of the three texts and establish the linkamong them;2. Have a primary understanding of roles played by the rail, the car; andthe bicycle respectively in transport system;3. Talk about bicycle culture
6、 and car culture in China and their impactson our lives, society, environment and economy;Understand and use the expressions picked from the text.Unit 4 Empire of Wealth1. Understand the main idea of the three texts and establish the linkamong them;2. Have an understanding of satire, its main featur
7、es and function;3. Understand the notion keeping-up-with-the-Joneses and its impact onconsumption and social hierarchy;Understand and use the expressions picked from the text.Unit 5 The Reality of Success in Business1. Understand the main idea of the three texts and establish the linkamong them;2. H
8、ave a primary understanding of defining charaters of Americanpeople;Get to know Chinese negotiating style;3. Understand and use the expressions picked from the text.Unit 6 You Are What You Eat1. Understand the main idea of the three texts and establish the linkamong them;2. Have a primary understand
9、ing of healthy diet, and different foodcultures;Realize the significance of independent thinking and formtheir ownopinion on what to eat and how to eat;Compare the similarities and differences between Chineseand westernfood cultures.Unit 7 Is There aGolden Rule in Business?1. Understand the main ide
10、a of the three texts and establish the linkamong them;Have a primary understanding of business ethics;2. Realize the role of ethics in life and business;Understand and use the expressions picked from the text.Unit 8 Who Has Messed up My Personal Account?1. Understand the main idea of the three texts
11、 and establish the linkamong them;2. Have a primary understanding of troubles caused by credit card tricks3. Learn Warren Buffet and his investment philosophy;3. Realize different saving habits of Chinese and American and relevantproblems and strategies;Understand and use the expressions picked from
12、 the text.(二)实践教学的内容及要求Presentation :了解presentation的作用及方法,学习运用正确的语言表 达及恰当的修辞手法,针对某个问题或案例进行口头的分析和讨论。并尝试将课文中的知识运用于案例分析。四、学时分配各教学环节学时分配章次小讲实上习讨课计授验机题论外UnitlTheWorldWideWebUnit 2 Dress for SuccessUnit 3 On the RoadUnit 4 Empire of Wealth147126147147343233 3333备注Presentations 1Presentations1Presentations
13、1Presentations 1 Unit5TheRealityof 147Success in BusinessUnit6Y ouAreWhatY ouEatU nit7IsThereaGoldenRule in Business?Unit 8 Who Has Messed upMy Personal Account?126147147108543234332424Presentations 1Presentations 16合计五、考核说明本课程采用闭卷考试和presentation相结合的方式进行考 核,其中闭卷考试成绩占70%, presentation的成绩占30%。六、主要教材及教学参考书目(本项编写要求:写明教材及主要教学参考书目的编著者、 书名、出版社、出版时间)(一)主要教材许德金主编商务英语综合教程(1),上海外语教育出 版社2010年版;(二)主要参考书目1.蔡芸主编商务英语综合教程1,高等教育出版社 2008年版;2.科顿(英)等编,体验商务英语改编组改编 体验商务英语综合教程1,高等教育出版社2012年版。
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