外经贸函电第二三单元.ppt
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1、Establishing Business Relations制作人:王青制作人:王青Unit TwoTeaching Objectives Grasp the channels of establishing business relations Know how to make investigations about the prospective client.Identify the ways of making status inquiries and providing credibility files.Learn the skills on business letter w
2、riting on establishing business relations.Suppose you are set on a blind date,and youve had a good impression on him/her.However,you want to know further about this person.Think about:whatre the channels?what do you want to know?Suggested answersWhatre the channels?Neighbors and friendsCo-workersBos
3、s and immediate bossWhat do you want to know?Family and educational background Financial situationCapabilityPersonality/$/(oo)If right partners are developed,new businesses will be started and enhanced,or else great losses will be incurred.The Channels of Establishing Business RelationsSelf-introduc
4、tion or introduction from his business connectionsThe Channels of Establishing Business RelationsFrom foreign trade corporations in the same lineThe Channels of Establishing Business RelationsBanks with particular interest in this territoryThe Channels of Establishing Business RelationsChambers of C
5、ommerce at home and abroad建交信Writing Steps 1.Source of information(how you learned of his company)2.Brief introduction of your own company(the scope of your business and little“advertising”on your products or service)3.Intention of writing the letter(to establish business relations)4.Provide catalog
6、ue,price list and samples5.Polite ending(expect to get the reply)Useful Expression1.从我国驻贵国大使馆商务参赞处获悉,贵公司是从我国驻贵国大使馆商务参赞处获悉,贵公司是2.电器和电子产品的主要进口商之一。电器和电子产品的主要进口商之一。2.为了给贵方一个我们产品的总印象,我们将另函寄给你们为了给贵方一个我们产品的总印象,我们将另函寄给你们 一份最新产品目录以及一套小册子,供你们参考。一份最新产品目录以及一套小册子,供你们参考。We have learned from the Commercial Counsel
7、ors office of our Embassy to your country that you are one of the leading importers of electric and electronic equipment.To give you a general idea of our products,we are sending you,under separate cover,our latest catalogue together with a range of pamphlets for your reference.Useful Expression1.我方
8、在贸易界有良好的关系,对这类产品的进我方在贸易界有良好的关系,对这类产品的进口富有经验。口富有经验。We have excellent connections in the trade and are fully experienced in the import business for this kind of product.Useful Expression1.相信我们会达成此笔交易。相信我们会达成此笔交易。2.为使贵方对我方所经营的产品有所了解,今特随函为使贵方对我方所经营的产品有所了解,今特随函 附寄产品目录及价目表,以供贵方参考。附寄产品目录及价目表,以供贵方参考。We are
9、certain that business can be consummated between us.We are enclosing a catalogue and a price-list for your reference,so that you may acquaint yourselves with some of the items we handle.Useful Expression1.为了便于贵公司了解我公司的罐装食品,我方为了便于贵公司了解我公司的罐装食品,我方2.将通过航空邮件寄去最新的产品目录。将通过航空邮件寄去最新的产品目录。2.在我方接到贵公司的具体要求后将寄去
10、报价和样品。在我方接到贵公司的具体要求后将寄去报价和样品。In order to give you a general idea of our canned goods,we are sending you by separate airmail a copy of our latest catalogue.Quotations and samples will be sent to youupon receipt of your specific enquires.Useful Expression1.按照贵公司要求,我方将通过航空邮件将寄去按照贵公司要求,我方将通过航空邮件将寄去商品目录和
11、一套小册子供贵公司参考。商品目录和一套小册子供贵公司参考。2.收到贵公司收到贵公司2003年年12月月2日来函,我方非常高兴地日来函,我方非常高兴地知道贵公司有意和我方在纺织产品方面开展贸易合作。知道贵公司有意和我方在纺织产品方面开展贸易合作。In compliance with your request,we are sending you by air a catalogue together with a range of pamphlets for your reference.Referring to your letter of December 2,2003,we are gla
12、d to learn that you wish to enter into trade relations with our corporation in the line of textiles.Useful Expression3.我方在贸易界有良好的关系,对这类产品的进我方在贸易界有良好的关系,对这类产品的进口富有经验。口富有经验。We have excellent connections in the trade and are fully experienced in the import business for this kind of product.Useful Expre
13、ssion4.为了便于贵公司了解我公司的罐装食品,我方为了便于贵公司了解我公司的罐装食品,我方将通过航空邮件寄去最新的产品目录。将通过航空邮件寄去最新的产品目录。5.在我方接到贵公司的具体要求后将寄去报价和样品。在我方接到贵公司的具体要求后将寄去报价和样品。Quotations and samples will be sent to youupon receipt of your specific enquires.1.你方1994年9月2日来函收到。我们很高兴告诉你,你所要的商品属于我公司的经营范围。2.2.你地中国银行函告,你们是纺织品的进口商。我们专营纺织品出口业务,愿与贵公司建立业务关
14、系。IV.Translate the following sentences into English.Your letter of Sep 2,1994has been received.We are glad to inform you that the articles required by you falls within the scope of our business activities.The Bank of China in your city has informed us that you are importers of textiles.We specialize
15、 in the export of textiles and are willing to enter into business relations with you.3.遵照你方要求,我们寄上一套布匹剪样。希望这些样品能及时到达,并使你方满意。4.你方9月4日来函收到。承告你们对肉类罐头有兴趣,并考虑试订IV.Translate the following sentences into English.In compliance with your request,we are sending you a range of cut samples of our cotton piece g
16、oods.We hope they will arrive in time and be found to your satisfaction.We have received your letter of September 4 informing us that youre interested in our canned meat and consider placing a trial order with us.5.按照你方要求,我们附上一套小册子(说明书)连同价格单,供考虑。若你对所列商品感兴趣,请告知具体需要。一俟收到询价,我们立刻寄送报价单。6贵国驻中国大使馆已把贵行作为中国罐
17、头食品的买户介绍给我们。我们专营这一业务。希望在平等互利的基础上与你建立业务关系。As requested,we enclose a range of pamphlets together with our price lists for your reference.If any of the items listed meets your interest,please inform us of your specific requirements.On receipt of your enquiry,we shall forward you quotations without dela
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