商务英语写作电子.pptx
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1、会计学1商务英语写作电子商务英语写作电子Unit One Business Letter Unit One Business Letter Unit One Business Letter Unit One Business Letter Unit Two Unit Two Unit Two Unit Two Establishing Business RelationshipsEstablishing Business RelationshipsEstablishing Business RelationshipsEstablishing Business RelationshipsUnit
2、 Three Enquiries Unit Three Enquiries Unit Three Enquiries Unit Three Enquiries Unit Four Offers and Counter OffersUnit Four Offers and Counter OffersUnit Four Offers and Counter OffersUnit Four Offers and Counter OffersUnit Five Orders Unit Five Orders Unit Five Orders Unit Five Orders Unit Six Ent
3、ering into a Contract Unit Six Entering into a Contract Unit Six Entering into a Contract Unit Six Entering into a Contract Unit Seven Payment Unit Seven Payment Unit Seven Payment Unit Seven Payment Unit Eight Letters of Credit Unit Eight Letters of Credit Unit Eight Letters of Credit Unit Eight Le
4、tters of Credit Unit Nine ShipmentUnit Nine ShipmentUnit Nine ShipmentUnit Nine ShipmentUnit Ten InsuranceUnit Ten InsuranceUnit Ten InsuranceUnit Ten InsuranceUnit Eleven Complaints and ClaimsUnit Eleven Complaints and ClaimsUnit Eleven Complaints and ClaimsUnit Eleven Complaints and Claims商商务务英英语语
5、写写作作第1页/共291页Unit OneBusiness Letter 第2页/共291页ObjectivesObjectivesUseful InformationUseful InformationWords,Phrases and Grammatical PointsWords,Phrases and Grammatical PointsChinese Version of the TextChinese Version of the TextKey to the ExercisesKey to the ExercisesU UNNI IT TOONNE E第3页/共291页Objec
6、tivesObjectives商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetter To learn basic rules of writing business letters.To learn structure and styles of business letters.To practice writing business letters.第4页/共291页LetterheadDate:_InsideAddress_Salutation:Body_ComplimentaryClose,Signatur
7、eFormsForms ofof BusinessBusiness LettersLetters IndentedIndented FormForm商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterUseful InformationUseful Information第5页/共291页LetterheadDate:_InsideAddress_Salutation:_Body_ComplimentaryClose,SignatureFormsForms ofof BusinessBusiness Letters
8、Letters Blocked FormBlocked Form商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLettersUnitOneBusinessLettersUseful InformationUseful Information第6页/共291页 Clarity Conciseness CourtesyRulesRules toto BeBe ObservedObserved inin WritingWriting商务英语写作商务英语写作商务英语写作商务英语写作UnitOneUnitOneRulestobeobservedinwritingRules
9、tobeobservedinwritingUseful InformationUseful Information第7页/共291页商务英语写作商务英语写作商务英语写作商务英语写作UnitOneUnitOne Business Letter Business Letter Business Letter Business Letter ClarityClarity meansmeans One sentence for one meaning only.There must be logical relationship between relevant sentences.No revers
10、ion or repetition is allowed to appear.In a simple and direct way.Useful InformationUseful Information第8页/共291页ConcisenessConciseness meansmeansAllthewords/sentencesandparagraphsinalettermustbeclearcutandstraightforward.Threeaspectsshouldbepaidattentionto:商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLette
11、rUnitOneBusinessLetterUseful InformationUseful Information第9页/共291页Usingsimplewordsinsteadofphrasesorsentences.e.g.:“soon”insteadof“inthenearfuture”“Please”insteadof“Willyoubekindenoughto.”“now”insteadof“atthepresentmoment”etc.商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterConcise
12、nessConciseness(1)(1)Useful InformationUseful Information第10页/共291页 ConcisenessConciseness(2)(2)Usingsimplesentencesinsteadofcomplexones.e.g.:“Wearepleaseto.”for“Itgivesusmuchpleasureto.”商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterUseful InformationUseful Information第11页/共291页A
13、voidingrepetitionofwordsinasamesentence.e.g.:“Pleasequoteyourlowestpriceforyourbestquality.”for“Pleasequoteyourbestpriceforyourbestquality.”ConcisenessConciseness(3)(3)商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterUseful InformationUseful Information第12页/共291页Being very polite,ev
14、en in asking the addressee to pay back the debts or refusing his demands.Being prompt in replying to the opposite partys letter.CourtesyCourtesy meansmeans商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterUseful InformationUseful Information第13页/共291页basic(tosth):formingabaseorstarti
15、ng-pointe.g.Thesefactsarebasictoanunderstandingofthecase.means:actionbywhicharesultisbroughtaboute.g.Thismoneywasntearnedbyhonestmeans.byallmeans:yes,ofcourse;certainlye.g.CanIseeit?Byallmeans.bymeansofsth:byusingsth;withthehelpofsthe.g.lifttheloadbymeansofacrane.bynomeans:notatalle.g.Sheisbynomeans
16、poor;infact,shesquiterich.商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterWords,Phrases and Grammatical Points Words,Phrases and Grammatical Points 第14页/共291页addresssth(tosb/sth):writeon(aletter,parcel,etc)thenameandaddressoftheperson,firm,etcthatitistobedeliveredtoe.g.Thecardwaswr
17、onglyaddressedtousatouroldhome.addresssbassth:use(aparticularnameortitle)inspeakingorwritingtosbe.g.DontaddressmeasColonel;Imonlyamajor.open(sth)withsth:startwithsthe.g.Heopenedtheconferencewithaspeech.callonesattentiontosth:pointsthouttosbe.g.Shedrewmyattentiontoanerrorinthereport.商务英语写作商务英语写作商务英语写
18、作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterWords,Phrases and Grammatical Points Words,Phrases and Grammatical Points 第15页/共291页makesure:dosthtoensurethatsthhappense.g.Makesurethatthevisitgoeswell.tothepoint:(inawaythatis)relevantandappropriatee.g.Hisspeechwasshortandtothepoint.available:(ofthi
19、ngs)thatcanbeusedorobtainede.g.Ticketsareavailableattheboxoffice.(ofpeople)freetobeseen,talkedto,etce.g.Imavailableintheafternoon.reluctant(todosth):unwillingandthereforeslowtoco-operate,agree,etce.g.Shewasreluctanttoadmitthetruth.商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterWor
20、ds,Phrases and Grammatical Points Words,Phrases and Grammatical Points 第16页/共291页商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterChinese Version of the Text Chinese Version of the Text 介介 绍绍 信息交流是商业活动的基础,没有信息交流,商业活动将无从谈信息交流是商业活动的基础,没有信息交流,商业活动将无从谈起。而书信则是交流中最常见的方式,因此也是商业活动中极为重要起。而书信
21、则是交流中最常见的方式,因此也是商业活动中极为重要的部分。通常,商业书信由七部分或八部分组成。的部分。通常,商业书信由七部分或八部分组成。信头或公司地址信头或公司地址 日期日期 封内地址封内地址 称呼称呼(称呼是一种礼貌性的问候。如果可能,称呼对方的姓名;如称呼是一种礼貌性的问候。如果可能,称呼对方的姓名;如果不知道对方的姓名,则以果不知道对方的姓名,则以“尊敬的先生尊敬的先生/夫人夫人”开头。开头。)正文正文 结尾谦称结尾谦称 签名签名 附件附件(如果随信附有其他东西,注明如果随信附有其他东西,注明“内附内附”以引起对方的注意。以引起对方的注意。)第17页/共291页写作规则写作规则商务英语
22、写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetter 在写商业书信时,应注意以下规则:在写商业书信时,应注意以下规则:清楚清楚(确保能将自己的思想清晰地表达出来;不应确保能将自己的思想清晰地表达出来;不应存在模糊的、易引起误解的语句。存在模糊的、易引起误解的语句。)简洁简洁(一封好的商业书信应该是明确的、直截了当一封好的商业书信应该是明确的、直截了当的;内容简洁而不失清楚。的;内容简洁而不失清楚。)婉转客气婉转客气(在信中表达出你的友情及诚挚之情。说在信中表达出你的友情及诚挚之情。说话的语气同样重要,要表现出你的说服力、自
23、信及坚定话的语气同样重要,要表现出你的说服力、自信及坚定的态度。的态度。)Chinese Version of the Text Chinese Version of the Text 第18页/共291页Sample1商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLettersUnitOneBusinessLettersChinese Version of the TextChinese Version of the Text学院书店学院书店学院路学院路75号号印地安那州安德森市印地安那州安德森市 077132004年年11月月5日日敬启者:敬启者:我想定购我
24、想定购150本本“BusinessforYouandforMe”,本书作者是约翰,本书作者是约翰史史密斯,每本书的批发价为密斯,每本书的批发价为1.50美元,共计美元,共计225美元。如果可能的话,我希美元。如果可能的话,我希望在十天之内就能收到。望在十天之内就能收到。请同时寄来贵方近期的书刊目录。请同时寄来贵方近期的书刊目录。市场经理市场经理JohnNewcomb谨启谨启第19页/共291页Sample2商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterChinese Version of the TextCh
25、inese Version of the Text20042004年年1111月月9 9日日尊敬的纽克目先生:尊敬的纽克目先生:非常感谢您于非常感谢您于11月月5日的来信,要求定购日的来信,要求定购100100本由约翰本由约翰史密斯所史密斯所著的书著的书“BusinessforYouandforMe”。很遗憾该书现在缺货,但我们正加紧重印,预计在本月低就能有很遗憾该书现在缺货,但我们正加紧重印,预计在本月低就能有货。货。因贵方急需该书,我们现给您寄出因贵方急需该书,我们现给您寄出75本,余下的本,余下的25本将尽快寄出。本将尽快寄出。该书的批发价是每本该书的批发价是每本1.50元,共计元,共计
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