【精品】it专业英语unit16 e-commerce business(可编辑.ppt
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1、IT专业英语UNIT16 E-commerce BusinessUNIT 16 E-commerce Business UNIT 16 E-commerce Business UNIT 16 E-commerce Business 16-1 Technical Part 16-1-1 DefinitionElectronic commerce,commonly known as e-commerce or e-comm.,refers to the buying and selling of products or services over electronic systems such a
2、s the Internet and other computer networks.UNIT 16 E-commerce Business Electronic commerce draws on such technologies as electronic funds transfer,supply chain management,Internet marketing,online transaction processing,electronic data interchange(EDI),inventory management systems,and automated data
3、 collection systems.Modern electronic commerce typically uses the World Wide Web at least at one point in the transactions life-cycle,although it may encompass a wider range of technologies such as e-mail,mobile devices and telephones as well.UNIT 16 E-commerce Business UNIT 16 E-commerce Business U
4、NIT 16 E-commerce Business Business to business E-commerce(B2B)Business to business electronic commerce(B2B e-commerce)occurs when a business sell product and service through e-commerce customers who are primarily other businesses.For example,Gates Rubber Company makes rubber and synthetic-based pro
5、duct such as belts and hoses for car.But Gates doesnt sell directly to you.Instead,parts dealer and automakers buy its products.UNIT 16 E-commerce Business Consumer to Consumer E-Commerce(C2C)Consumer to Consumer E-Commerce(C2C e-commerce)occurs when a person sells products and service to another pe
6、rson through e-commerce.The most well known Web site that supports C2C e-commerce is (),baixing(),eBay(),etc.UNIT 16 E-commerce Business Business to Government E-commerce(B2G)Business to Government E-commerce includes business transactions with government agencies,such as paying taxes and filling re
7、quired reports.An increasing number of states have web sites that help companies do business with state government agencies.UNIT 16 E-commerce Business 16-1-3 Application Case or Example 1.Online Shopping ProcessOnline shopping is a type of E-commerce used for B2B and B2C transactions.Consumers find
8、 a product of interest by visiting the website of the retailer directly,or do a search across many different vendors using a shopping search engine.Once a particular product has been found on the website of the seller,most online retailers use shopping cart software to allow the consumer to accumula
9、te multiple items and to adjust quantities,by analogy with filling a physical shopping cart or basket in a conventional store.UNIT 16 E-commerce Business Today shopping cart are a standard of e-commerce.A shopping cart also sometimes called shopping bag or shopping basket,keep track of the items the
10、 customer selected and allows customer to view the contents of their carts,add new items or remove items,to order an item,the customer simply click the item.All of the details about the item,including its price,product number,and other identifying information,are stored automatically in the cart.If
11、the customer changes his mind about the item,he can view the carts contents and remove the unwanted items.When the customer is ready to conclude the shopping session,the click of a button executes the purchase transaction.Figure 16-1 shows a typical shopping basket page at an e-commerce site.UNIT 16
12、 E-commerce Business Clicking the checkout button usually displays a screen that asks for billing and shipping information and that confirms the order.The shopping cart software keeps a running total of each type of item.The shopping cart calculates a total as well as sales tax and shipping costs.UN
13、IT 16 E-commerce Business Figure 16-1 shopping basket page at AmazonUNIT 16 E-commerce Business 2.Security of E-commerceGiven the lack of ability to inspect merchandise before purchase,consumers are at higher risk of fraud on the part of the merchant than in a physical store.Merchants also risk frau
14、dulent purchases using stolen credit cards or fraudulent repudiation of the online purchase.UNIT 16 E-commerce Business Source Socket Layer(SSL)encryption has greatly solved the problem of credit card numbers being intercepted in transit between the consumer and the merchant.Identity theft is still
15、a concern for consumers when hackers break into a merchants web site and steal names,addresses and credit card numbers.Computer security has this become a major concern for merchants and e-commerce service providers,who deploy countermeasures such as firewalls and antivirus software to protect their
16、 networks.UNIT 16 E-commerce Business Phishing is another danger,where consumers are fooled into thinking they are dealing with a reputable retailer,when they have actually been manipulate into feeding private information to a system operated by a malicious party.To protect your private information
17、not be stolen and better keep safety process of your e-commerce,youd better follow the suggestions as below:UNIT 16 E-commerce Business Sticking with known stores,or attempting to find independent consumer reviews of their experience,also ensuring that there is comprehensive contact information on t
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